Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Feb-16

A Roy Morgan Single Source survey has found that 14.9 per cent of Australians aged 14+ did not watch any commercial TV on a normal weekday in the year to December 2015, compared with 4.9 per cent in 2008. The survey also shows that 20.7 per cent of Australians aged 25-34 watched no commercial TV in 2015, up from 7.6 per cent in 2008. Likewise, the number of 14-24 year-olds who do not watch any commercial TV has risen from seven per cent to 18.8 per cent since 2008, although Australians in the 35-49 and 50+ age groups have been slower to abandon commercial TV. Meanwhile, Australians aged 14-24 or 25-34 with Subscription Video On Demand now watch 13 minutes less TV on average per day than their counterparts without it, and the difference is even starker among older groups.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, FOXTEL PLAY