M6950 Market Research and Statistical Services

More Australians aged 80+ drive than 18-24 year-olds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jan-16

A Roy Morgan Single Source survey has found that 69 per cent of Australians aged 80+ were automobile drivers in 2015, compared with just 59 per cent in 2007. In contrast, the number of drivers aged 18-24 has fallen from 72 per cent to 68 per cent over the same period. The survey shows that all older age groups are now more likely to drive than their younger counterparts. Meanwhile, 45 per cent of those who intended to buy new car within the next four years were aged 50 and over in 2015, compared with just 38 per cent in 2007.

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ROY MORGAN RESEARCH LIMITED

Australians feeling "financially stable" but currently below pre-GFC levels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to October 2015, has found that 60.4 per cent of Australians aged 14+ agree that they feel "financially stable at the moment". This compares with 61.2 per cent in the year to October 2007, prior to the global financial crisis, and 56.5 per cent in the year to October 2008. The survey also shows that 61.1 per cent of people who are customers of banks feel more stable regarding their finances than those who do not deal with banks (50.2 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, ING DIRECT, CITIBANK PTY LTD, BENDIGO BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, BANK OF QUEENSLAND LIMITED – ASX BOQ, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB

When hikers and bushwalkers go on holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who reported going hiking/bushwalking on a regular basis grew from 2.9 per cent to 5.2 per cent between October 2010 and September 2015. The proportion of Australians who participated in these activities either regularly or occasionally increased from 15.6 per cent to 27.3 per cent during the same period. The survey also shows that regular or occasional hikers/bushwalkers are 84 per cent more likely than the average Australian to have visited wilderness of some kind on their last trip, 81 per cent more likely to have gone to a National Park or forest and 135 per cent more likely to have gone bushwalking.

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ROY MORGAN RESEARCH LIMITED

Long-term nature of superannuation has negative impact on engagement

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-16

A Roy Morgan Single Source survey has found that 30.3 per cent of Australians aged 18 to 64 consider retirement too far away to plan for. The survey, which was carried out in the year to October 2015, also shows that70 per cent of Australians up to the age of 21 feel that retirement is too far away to plan, compared with 31.4 per cent of those in the 35-39 age group and 16.6 per cent of those in the critical pre-retirement years of 50 to 54. Meanwhile, 38 per cent of Australians aged 18 to 64 agree that they should plan for their financial future but procrastinate and give other things priority.

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ROY MORGAN RESEARCH LIMITED

Greyhound races most popular among Generation Y

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-16

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 18+ gambled on at least one horse race (excluding harness trots) in the past year. Their average age is almost 49, which is a bit older than the national mean. The survey, which was carried out in the year to September 2015, also shows that 3.2 per cent of Australian adults bet on greyhounds, and their average age is not quite 41. Meanwhile, the 25-34 age group is 80 per cent more likely than average to bet on dog races, and makes up the largest bloc of greyhound bettors (34.2 per cent).

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ROY MORGAN RESEARCH LIMITED

Not quite Masters of the (hardware) universe

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

A Roy Morgan Single Source survey has found that 7.9 per cent of Australians aged 14+ visited a Masters store in any given four weeks during the year to September 2015. This compares with 2.5 per cent in the year to September 2012. The number of Australians who visited a Mitre 10 store fell from 10.6 per cent to 9.1 per cent over the same period. The survey also shows that Queenslanders (in all locations) are 43 per cent more likely than the average Australian to shop at Masters, followed by Melburnians (41 per cent) and Perth residents (30 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, WOOLWORTHS LIMITED – ASX WOW, BUNNINGS GROUP LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED

Netflix finishes 2015 reaching 2,728,000 Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

A Roy Morgan Single Source survey has found that 2,728,000 Australians aged 14+ (13.9 per cent) had access to Netflix at the end of 2015. The subscription video-on-demand service had reached 1,035,000 homes by the end of the year, after launching in Australia in March. However, Netflix’s subscriber growth slowed in the December quarter, after recording average growth of 30 per cent each month between April and September.

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ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED

Natural yoghurt: more than flavour of the month

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jan-16

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ reported eating flavoured/fruit yoghurt in an average four weeks during the year to September 2015. This compares with 52 per cent in the year to September 2011. The proportion of Australians who ate natural/plain yoghurt surged from 36 per cent to 43 per cent over the same period. The survey also shows that the proportion of Australian men who ate natural yoghurt in an average four weeks grew from 30 per cent to 36 per cent between October 2010 and September 2015, while the proportion of women eating it rose from 41 per cent to 49 per cent.

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ROY MORGAN RESEARCH LIMITED

The Dick Smith dilemma

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source survey has found that 1,121,000 Australians aged 14+ shopped at a Dick Smith store in any four weeks during the year to September 2015. Some 82 per cent reported that they were satisfied with their retail experience. Both of these figures are down since September 2011, when some 1,511,000 shoppers passed through the Dick Smith check-outs in an average four weeks, with an 83 per cent satisfaction rating. Betta Home Living, Harvey Norman and Retravision have also seen their customer numbers fall over the last few years (although Betta still managed to increase its satisfaction rating from 83 per cent to 93 per cent during this time).

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}DICK SMITH HOLDINGS LIMITED – ASX DSH,{SPAC}BETTA HOME LIVING,{SPAC}HARVEY NORMAN HOLDINGS LIMITED – ASX HVN,{SPAC}RETRAVISION (AUSTRALIA) PTY LTD,{SPAC}JB HI-FI LIMITED – ASX JBH

No joke: are Australians losing their sense of humour?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that just 50 per cent of Australians aged 14+ now cite "something funny" as their top media content preference at least once during the week. Comedy as a genre preference has been declining consistently by around one percentage point a year since 2011, when 54 per cent of Australians said there was at least one point during the week when something funny was their preferred type of content.

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ROY MORGAN RESEARCH LIMITED,{SPAC}NETFLIX INCORPORATED,{SPAC}STAN ENTERTAINMENT PTY LTD