M6950 Market Research and Statistical Services

Netflix finishes 2015 reaching 2,728,000 Australians

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Jan-16

A Roy Morgan Single Source survey has found that 2,728,000 Australians aged 14+ (13.9 per cent) had access to Netflix at the end of 2015. The subscription video-on-demand service had reached 1,035,000 homes by the end of the year, after launching in Australia in March. However, Netflix’s subscriber growth slowed in the December quarter, after recording average growth of 30 per cent each month between April and September.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED

Natural yoghurt: more than flavour of the month

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jan-16

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ reported eating flavoured/fruit yoghurt in an average four weeks during the year to September 2015. This compares with 52 per cent in the year to September 2011. The proportion of Australians who ate natural/plain yoghurt surged from 36 per cent to 43 per cent over the same period. The survey also shows that the proportion of Australian men who ate natural yoghurt in an average four weeks grew from 30 per cent to 36 per cent between October 2010 and September 2015, while the proportion of women eating it rose from 41 per cent to 49 per cent.

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ROY MORGAN RESEARCH LIMITED

The Dick Smith dilemma

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source survey has found that 1,121,000 Australians aged 14+ shopped at a Dick Smith store in any four weeks during the year to September 2015. Some 82 per cent reported that they were satisfied with their retail experience. Both of these figures are down since September 2011, when some 1,511,000 shoppers passed through the Dick Smith check-outs in an average four weeks, with an 83 per cent satisfaction rating. Betta Home Living, Harvey Norman and Retravision have also seen their customer numbers fall over the last few years (although Betta still managed to increase its satisfaction rating from 83 per cent to 93 per cent during this time).

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}DICK SMITH HOLDINGS LIMITED – ASX DSH,{SPAC}BETTA HOME LIVING,{SPAC}HARVEY NORMAN HOLDINGS LIMITED – ASX HVN,{SPAC}RETRAVISION (AUSTRALIA) PTY LTD,{SPAC}JB HI-FI LIMITED – ASX JBH

No joke: are Australians losing their sense of humour?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that just 50 per cent of Australians aged 14+ now cite "something funny" as their top media content preference at least once during the week. Comedy as a genre preference has been declining consistently by around one percentage point a year since 2011, when 54 per cent of Australians said there was at least one point during the week when something funny was their preferred type of content.

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}NETFLIX INCORPORATED,{SPAC}STAN ENTERTAINMENT PTY LTD

Will three new Costco stores propel the retailer past a million Aussie shoppers in 2016?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-16

A Roy Morgan Single Source has found that in the year to September 2015, a total of 667,000 Australians aged 14+ (3.4 per cent) were Costco shoppers (people who visit in an average four-week period and/or say they mainly or sometimes shop there). Of all these Total Costco shoppers, 420,000 (63 per cent) actually shop there in an average four weeks – a proportion well below the 80-90 per cent among Woolworths, Coles, IGA or ALDI shoppers. Each new Costco store adds new shoppers overall, with growth strongest when a new city gets its first outlet. The survey also shows that the wealthiest fifth of Australians by socio-economic status are almost 50 per cent more likely than average to shop at Costco. This AB quintile makes up 29 per cent of all Costco shoppers, and another 25 per cent are in the second-to-top C quintile.

CORPORATES
ROY MORGAN RESEARCH LIMITED,{SPAC}COSTCO WHOLESALE AUSTRALIA PTY LTD,{SPAC}WOOLWORTHS LIMITED – ASX WOW,{SPAC}COLES SUPERMARKETS AUSTRALIA PTY LTD,{SPAC}IGA,{SPAC}ALDI STORES SUPERMARKETS PTY LTD

Roy Morgan Customer Satisfaction Awards November 2015 Winners

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-16

Roy Morgan Research has announced the November 2015 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The November winners include P&N Bank (Bank of the Month), Super Cheap Auto (Auto Store of the Month), Internode (Home Broadband Provider of the Month), Qantas (Domestic Airline of the Month) and Lumo Energy (Gas Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, P&N BANK, SUPER CHEAP AUTO, INTERNODE SYSTEMS PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, LUMO ENERGY AUSTRALIA PTY LTD, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GREATER BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, HEALTH PARTNERS, INSURANCEONLINE, ASGARD PTY LTD, ESSSUPER, MUFFIN BREAK PTY LTD, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, BETTA HOME LIVING, HOME TIMBER AND HARDWARE, AMCAL PTY LTD, PIZZA CAPERS, DAN MURPHY’S, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE COMPUTER AUSTRALIA PTY LTD, SINGAPORE AIRLINES LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, LEXUS AUSTRALIA

Australians with asthma also more vulnerable to other respiratory conditions

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Jan-16

A Roy Morgan Single Source survey has found that 74 per cent of Australians aged 18+ with asthma also suffer from at least one other lung/breathing condition. The survey, which was carried out in the year to September 2015, shows that 51 per cent of adults with asthma reported experiencing hay fever, while 30 per cent of asthmatics reported that they also snored and 13 per cent had come down with bronchitis. The survey also found that 13 per cent of Australian women and nine per cent of men suffer from asthma, while nearly 15 per cent of Australians with a Body Mass Index classified as obese are asthmatic, compared with just under 13 per cent of smokers.

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ROY MORGAN RESEARCH LIMITED, ASTHMA AUSTRALIA

St Kilda Festival line up announced, led by the likes of synth-poppers Melbourne’s Client Liaison, Brisbane’s The Grates and event headliner Hayden James

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jan-16

After performing with Daryl Braithwaite last week at Beyond the Valley 2015-16 in Lardner (Phillip Island), Client Liaison will be performing at the 36th St Kilda Festival on 14 February 2016. Client Liaison comprises Harvey Miller and Monte Morgan, the son of Roy Morgan Research executive chairman Gary Morgan. The St Kilda Festival will host over 400,000 festival goers as it helps to promote Australian artists to the world. See the recent Client Liaison performance at Beyond the Valley: https://www.youtube.com/watch?v=F2iIwuG7KgM

CORPORATES
ROY MORGAN RESEARCH LIMITED, ST KILDA FESTIVAL

The sporting year: did you pay attention in 2015?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-16

Roy Morgan Research published a number of surveys on sports during 2015. Amongst other things, the findings show that soccer, cricket, basketball, netball and Australian Rules football are the most popular team sports played either regularly or occasionally by Australians aged +14. Meanwhile, some 40 per cent of Australians aged 14+ watch cricket on TV either occasionally or almost always, and 35 per cent of the population watches tennis on TV. The surveys also show that 10 per cent of men aged 65+ play golf regularly and 39 per cent of Australian girls aged 6-13 years now play soccer.

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ROY MORGAN RESEARCH LIMITED

Over $35 billion in superannuation switched but nearly one third of switchers didn’t get any advice

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-16

A Roy Morgan Single Source (Australia) survey has found that 3.2 per cent of superannuation products (or more than $A35bn) were switched annually in the three years to November 2015. The survey also shows that 26.9 per cent of those switching their superannuation got advice from a financial planner or advisor, 18.2 per cent received advice from their employer and 11.8 per cent were advised by a friend or family. However, 31 per cent of those switching funds did not receive any advice. Meanwhile, 37.2 per cent of those switching to an industry fund did not get any advice, while 42 per cent of those switching to a retail fund received advice from a professional advisor.

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ROY MORGAN RESEARCH LIMITED