M6950 Market Research and Statistical Services

Green, gold and going gangbusters: Aussie-made products surge in popularity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 89.2 per cent of Australians aged 14+ said they would be more likely to buy products made in Australia. This compares with 85.6 per cent in 2013. The survey also shows that 51.5 per cent of consumers say they would be more likely to buy goods made in Canada (up from 42.6 per cent in 2013), Sweden (44.1 per cent, up from 36.3 per cent) and France (40.9 per cent, up from 32.5 per cent). Roy Morgan Research CEO Michele Levine says that alongside our renewed enthusiasm for locally-made goods, Australians are becoming increasingly open to, and comfortable with, the idea of buying foreign-made products. She adds that online shopping has broadened our retail horizons, enabling us to purchase items made in all corners of the globe, while international retailers with a bricks-and-mortar presence in Australia have also boosted our perception of foreign-made products.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

More Australians going online first thing, but radio is still top breakfast media

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey has found that 73.1 per cent of Australians aged 14+ used one or more forms of media at breakfast time on an average weekday in the year to September 2015. The survey also shows that 18 per cent of Australians go online at breakfast, compared with 16.6 per cent a year and 8.2 per cent four years ago. However, 58.6 per cent of Australians still use one or more traditional morning media at breakfast time: 27.7 per cent listen to radio (down from 29.2 per cent a year ago), 24.0 per cent watch television (up from 22.8 per cent a year ago) and 16 per cent read newspapers (virtually unchanged over the past year).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Qantas and Singapore Airlines set flight path for customer satisfaction success

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey, which was carried out in the year to October 2015, has found that 7.6 million Australians aged 14+ fly on a domestic airline in an average four weeks. Meanwhile, 4.6 million Australians travel with an international airline and 1.9 million fly domestic business class. The October Roy Morgan Research Customer Satisfaction Awards shows that Qantas had a customer satisfaction rating of 84 per cent in the categories of Domestic Airline and Domestic Business Airline, ahead of Virgin Australia (82 per cent and 78 per cent respectively. Singapore Airlines (91 per cent) and Emirates (88 per cent) had the highest satisfaction ratings in the category of International Airline.

CORPORATES
ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, SINGAPORE AIRLINES LIMITED, EMIRATES AIRLINES, AIR NEW ZEALAND LIMITED – ASX AIZ, THAI AIRWAYS INTERNATIONAL PUBLIC COMPANY LIMITED

Christmas: time to talk turkey

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Dec-15

A Roy Morgan Single Source survey has found that 6.2 per cent of Australians aged 14+ ate turkey in an average seven-day period in the year to September 2015. The survey also shows that 12 per cent of Australian eat turkey in the month of January, while turkey consumption reaches its lowest point in August (3.4 per cent). Analysis of turkey consumption in January over the last five years shows that 16.2 per cent of Australians aged 50-64 eat turkey in January, ahead of the 65+ age group (14.2 per cent). Meanwhile, 13.2 per cent of Australians born in Australia eat turkey in January, ahead of those born in the UK (11.6 per cent). People identifying as Presbyterian (15.4 per cent), Anglican (13.9 per cent) and Methodist (14.0 per cent) also come in above-average for seasonal turkey-eating compared with those of other faiths.

CORPORATES
ROY MORGAN RESEARCH LIMITED

In New Zealand, internet use is now more popular than newspapers and television at breakfast, but radio is still on top

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Dec-15

A Roy Morgan Single Source survey has found that 29.7% per cent of New Zealanders aged 14+ used the internet at breakfast time on a normal weekday in the year to June 2015. This compares with 13.2 per cent in the year to June 2011. The survey also shows that the proportion of New Zealanders who read a newspaper on weekday mornings has remained steady at 23.3 per cent, but the proportion who watch TV at breakfast time has declined from 24.3 per cent to 20.7 per cent. Meanwhile, 40.2 per cent of New Zealanders now listen to radio at breakfast, up from an average of 37.3 per cent over the previous three years.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Satisfaction with big four banks dips further in November

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australia’s four major banks fell by 0.5 per cent to 80.4 per cent in the six months to November 2015. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.7 per cent, which is 0.7 per cent lower than previously. It also had the highest satisfaction rating among the home loan customers of the big four banks, at 80.1 per cent. Smaller banks had the highest level of customer satisfaction overall, at 86.6 per cent, while the mutual sector’s customer satisfaction rating was 91.2 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, SUNCORP BANK, BENDIGO BANK, ING DIRECT

Australia’s Top 20 favourite Shopping Centres

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 85 per cent of Australians aged 14+ (16.5 million people) shopped at one or more shopping centres in an average four-week period in the year to June 2015. Some 396,000 Australians shop at Melbourne’s Chadstone each month, ahead of Westfield Parramatta in Sydney (385,000), Melbourne Central (307,000) and Westfield Chermside in Brisbane (303,000). Roy Morgan Research CEO Michele Levine says department stores, large retail chains and supermarkets have outlets in many, if not all, of the country’s main shopping centres – and yet each location might cater to a very different set of customers. As a result, you can expect vastly different sales results unless you pick the right spot or adjust the stock, ambience, offers and advertising to suit the area. The Helix Personas segmentation tool can be used to drill down to a really specific type of customer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CHADSTONE SHOPPING CENTRE, WESTFIELD PARRAMATTA, MELBOURNE CENTRAL, WESTFIELD CHERMSIDE

Donation nation: which state is most generous?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 66 per cent of Australians aged 14+ reported making at least one donation to charity in the year to September 2015. This compares with 70 per cent in the year to September 2011. Analysis by state shows that the incidence of charitable giving is fairly consistent, generally hovering around the national average. The exceptions are Western Australia, where 71 per cent of the population are donors; and Tasmania, where 63 per cent of residents give to charity. Meanwhile, Western Australians who donate to charity hand over around $A355 each per year, ahead of donors from NSW/ACT ($A331) and Victoria ($A285).

CORPORATES
ROY MORGAN RESEARCH LIMITED

The preferred holiday spots of Aussie adventurers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-15

A Roy Morgan Single Source survey has found that 2.7 per cent of Australians aged 14+ engaged in some kind of adventure activity during their last holiday. The survey, which was carried out in the two years to September 2015, shows that 5.3 per cent of Australians who went overseas for their last trip engaged in adventure activity, compared with 2.2 per cent of those who holidayed at home. Meanwhile, 28.5 per cent of Australians who visited Latin America on their last holiday participated in adventure activities, ahead of Canada (14 per cent) and the South Pacific (nine per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Field of streams: the sports broadcasts that could win over Australian Netflix and YouTube audiences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-15

A Roy Morgan Single Source survey has found that 80 per cent of Australians aged 14+ watch sport on television. The survey, which was carried out in the six months to September 2015, also shows that 77 per cent of Australians who have a Netflix subscription almost always or occasionally watch at least one sport on TV, as do 79 per cent of those who visit YouTube. Meanwhile, Netflix subscribers are 25 per cent more likely than the average Australian to watch Super Rugby, and 18 per cent more likely to watch FIFA World Cup soccer. Visitors to YouTube have an above-average interest in soccer, being around 20 per cent more likely than average to watch the English Premier League, FIFA World Cup or A-League.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, YOUTUBE INCORPORATED, SUPER RUGBY, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL BASKETBALL LEAGUE, FOXTEL MANAGEMENT PTY LTD