M6950 Market Research and Statistical Services

In New Zealand, internet use is now more popular than newspapers and television at breakfast, but radio is still on top

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Dec-15

A Roy Morgan Single Source survey has found that 29.7% per cent of New Zealanders aged 14+ used the internet at breakfast time on a normal weekday in the year to June 2015. This compares with 13.2 per cent in the year to June 2011. The survey also shows that the proportion of New Zealanders who read a newspaper on weekday mornings has remained steady at 23.3 per cent, but the proportion who watch TV at breakfast time has declined from 24.3 per cent to 20.7 per cent. Meanwhile, 40.2 per cent of New Zealanders now listen to radio at breakfast, up from an average of 37.3 per cent over the previous three years.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Satisfaction with big four banks dips further in November

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australia’s four major banks fell by 0.5 per cent to 80.4 per cent in the six months to November 2015. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 81.7 per cent, which is 0.7 per cent lower than previously. It also had the highest satisfaction rating among the home loan customers of the big four banks, at 80.1 per cent. Smaller banks had the highest level of customer satisfaction overall, at 86.6 per cent, while the mutual sector’s customer satisfaction rating was 91.2 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, SUNCORP BANK, BENDIGO BANK, ING DIRECT

Australia’s Top 20 favourite Shopping Centres

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 85 per cent of Australians aged 14+ (16.5 million people) shopped at one or more shopping centres in an average four-week period in the year to June 2015. Some 396,000 Australians shop at Melbourne’s Chadstone each month, ahead of Westfield Parramatta in Sydney (385,000), Melbourne Central (307,000) and Westfield Chermside in Brisbane (303,000). Roy Morgan Research CEO Michele Levine says department stores, large retail chains and supermarkets have outlets in many, if not all, of the country’s main shopping centres – and yet each location might cater to a very different set of customers. As a result, you can expect vastly different sales results unless you pick the right spot or adjust the stock, ambience, offers and advertising to suit the area. The Helix Personas segmentation tool can be used to drill down to a really specific type of customer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CHADSTONE SHOPPING CENTRE, WESTFIELD PARRAMATTA, MELBOURNE CENTRAL, WESTFIELD CHERMSIDE

Donation nation: which state is most generous?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 66 per cent of Australians aged 14+ reported making at least one donation to charity in the year to September 2015. This compares with 70 per cent in the year to September 2011. Analysis by state shows that the incidence of charitable giving is fairly consistent, generally hovering around the national average. The exceptions are Western Australia, where 71 per cent of the population are donors; and Tasmania, where 63 per cent of residents give to charity. Meanwhile, Western Australians who donate to charity hand over around $A355 each per year, ahead of donors from NSW/ACT ($A331) and Victoria ($A285).

CORPORATES
ROY MORGAN RESEARCH LIMITED

The preferred holiday spots of Aussie adventurers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-15

A Roy Morgan Single Source survey has found that 2.7 per cent of Australians aged 14+ engaged in some kind of adventure activity during their last holiday. The survey, which was carried out in the two years to September 2015, shows that 5.3 per cent of Australians who went overseas for their last trip engaged in adventure activity, compared with 2.2 per cent of those who holidayed at home. Meanwhile, 28.5 per cent of Australians who visited Latin America on their last holiday participated in adventure activities, ahead of Canada (14 per cent) and the South Pacific (nine per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Field of streams: the sports broadcasts that could win over Australian Netflix and YouTube audiences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-15

A Roy Morgan Single Source survey has found that 80 per cent of Australians aged 14+ watch sport on television. The survey, which was carried out in the six months to September 2015, also shows that 77 per cent of Australians who have a Netflix subscription almost always or occasionally watch at least one sport on TV, as do 79 per cent of those who visit YouTube. Meanwhile, Netflix subscribers are 25 per cent more likely than the average Australian to watch Super Rugby, and 18 per cent more likely to watch FIFA World Cup soccer. Visitors to YouTube have an above-average interest in soccer, being around 20 per cent more likely than average to watch the English Premier League, FIFA World Cup or A-League.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, YOUTUBE INCORPORATED, SUPER RUGBY, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL BASKETBALL LEAGUE, FOXTEL MANAGEMENT PTY LTD

Winners of September 2015 New Zealand Customer Satisfaction Awards

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Dec-15

Roy Morgan Research has announced the winners of its quarterly Customer Satisfaction Awards in New Zealand for September 2015. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The September winners include Kiwibank (Major Bank of the Month), Muffin Break (Coffee Shop of the Month), Orcon (Home ISP of the Month), Air New Zealand (Domestic Airline of the Month), Nova Energy (Electricity Provider of the Month) and BMW (Car Manufacturer of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, KIWIBANK LIMITED, MUFFIN BREAK, ORCON, AIR NEW ZEALAND LIMITED – ASX AIZ, NOVA ENERGY LIMITED, BMW NEW ZEALAND LIMITED, TSB BANK LIMITED, JEANSWEST CORPORATION PTY LTD, BALLANTYNES, NOEL LEEMING GROUP LIMITED, BUNNINGS GROUP LIMITED, TAKE NOTE, BURGER FUEL LIMITED, R HANNAH AND COMPANY LIMITED, KATHMANDU HOLDINGS LIMITED – ASX KMD, NEW WORLD LIMITED, TRUST POWER LIMITED, APPLE INCORPORATED, TWO DEGREES MOBILE LIMITED, EMIRATES AIRLINES, ONGAS

Goody two shoes: where Aussie women buy their footwear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Dec-15

A Roy Morgan Single Source has found that 1.9 million Australian women (or 19.2 per cent) bought footwear in an average four-week period during the year to June 2015. This compares with 1.7 million in the previous year. The survey also shows that 10.9 per cent of all women who buy shoes in any given four-week period do so at Kmart, ahead of Big W (9.3 per cent), Target and Rivers (4.8 per cent apiece). Meanwhile, almost 20 per cent of women aged 18-24 buy shoes from Kmart, while Big W is the most popular store for female shoe-buyers aged 25-34, at 13.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, RIVERS (AUSTRALIA) PTY LTD, SPENDLESS SHOES PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

The state of Australia’s $37.8b online shopping landscape

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that Australians spent an estimated $A37.8 billion online in the year to June 2015. About 4 in 10 Australians buy at least one product online during an average four-week period. The new State of the Nation Retail Spotlight report shows that 6.5 per cent of Australians aged 14+ now buy tickets to shows, movies or events online in an average four weeks. This is followed by travel (6.4 per cent), women’s clothing (5.6 per cent), books (5.2 per cent) and music downloads (4.8 per cent). Roy Morgan Research CEO Michele Levine says it is important that traditional retailers stop viewing online as a threat, and instead as an opportunity to reach and appeal to customers in different ways.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Apple Pay: a $1 billion per month potential turnover

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that 52 per cent of Australians aged 14+ who have a non-bank issued American Express credit card also own an iPhone. The survey, which was carried out in the year to September 2015, also shows that more than 80,000 AMEX card-holders own an iPhone 6. This is the only iPhone model that is capable of accessing Apple Pay, which will be launched in Australia exclusively for AMEX-issued credit card holders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMERICAN EXPRESS COMPANY, APPLE INCORPORATED, APPLE PAY, MASTERCARD AUSTRALIA LIMITED, VISA INTERACTIVE, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB