M6950 Market Research and Statistical Services

Potato chips and soft drinks: doubly irresistible?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Nov-15

A Roy Morgan Single Source survey has found that 42 per cent of Australians aged 14+ (or 8.2 million people) ate potato chips in any given seven days during the year to June 2015, compared with 41 per cent in the previous 12 months. The survey also shows that 62 per cent of potato-chip snackers also consumed some kind of soft drink during the period, compared with the national average of 48 per cent. Some 62 per cent of people who eat corn chips and 70 per cent of those who eat other salty snacks such as Twisties and Cheezels also consume soft drinks in an average seven days, as do 65 per cent of those who snack on chocolate bars.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Frequent customers most satisfied with quick service restaurants

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-15

A Roy Morgan Single Source survey has found that 57.1 per cent of Australians aged 14+ bought food at a quick service restaurant during an average four-week period in the year to August 2015. The survey also shows that 29.3 per cent of Australians visited a McDonald’s outlet in an average four weeks, followed by KFC (20.3 per cent) and Subway (16.4 per cent). McDonald’s and KFC had customer satisfaction ratings of 83.3 per cent and 85 per cent respectively among heavy customers (people who dine in or take away five or more times in an average four weeks), while Subway’s satisfaction rating among heavy customers was 96.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, McDONALD’S AUSTRALIA LIMITED, KFC, SUBWAY SANDWICHES PTY LTD, HUNGRY JACK’S PTY LTD, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP

Consumer satisfaction with big four banks dips in October

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Nov-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australia’s four major banks fell by 0.3 per cent to 80.9 per cent in the six months to October 2015. The Commonwealth Bank continued to have the highest customer satisfaction rating of the four major banks, at 82.4 per cent, which is 0.1 per cent lower than previously. It also had the highest satisfaction rating among home loan customers of the big four banks, at 81.8 per cent (down 0.2 per cent). Smaller banks had the highest level of customer satisfaction overall and among home loan customers in October.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED, SUNCORP BANK, BENDIGO BANK, BANK OF MELBOURNE LIMITED, ST GEORGE BANK LIMITED, ING DIRECT, ME BANK, BANK OF SOUTH AUSTRALIA LIMITED

The iron age: golf a retirement bonus for Aussie men

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-15

A Roy Morgan Single Source survey has found that 5.4 per cent of Australian men aged +14 play golf regularly, while 9.8% per cent enjoy the occasional round of golf. The survey, which was carried out in the year to June 2015, also shows that 19 per cent of Australian men aged 35-44 play golf, with 14 per cent playing golf occasionally and only around five per cent doing so regularly. However, 10 per cent of men aged 65-74 play golf regularly, surpassing the rate of occasional play, while the proportion of men who play golf regularly declines only slightly after the age of 75.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Dan Murphy’s (and Woolworths) blitzing the Aussie liquor market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-15

A Roy Morgan Single Source survey has found that 4.8 million Australians aged 18+ buy alcohol in an average seven days, spending almost $A296 million between them (an average of $A61 per person per week). The survey, which was carried out in the year to September 2015, also shows that 1.2 million Australians (23.9 per cent of total alcohol-buyers) shop at Dan Murphy’s in any given week, spending an average of $A67 each. Meanwhile, 1.1 million Australians shop at BWS in an average seven days, spending an average of $A48 each.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, BWS – BEER WINE SPIRITS, LIQUORLAND (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, CELLARMASTER WINES PTY LTD, THE WINE SOCIETY LIMITED, ALDI LIQUOR, WOOLWORTHS LIMITED – ASX WOW

‘Set and forget’: a new era of women’s contraception

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Nov-15

A Roy Morgan Single Source survey has found that 47.9 per cent of Australian women between the ages of 18 and 49 now use some form of contraception. The survey also shows that 44.5 per cent of women who use contraception reported taking the Pill as their primary method of birth control in the 12 months to June 2015, compared with 49 per cent in the 12 months to June 2008. The proportion of women using condoms as their primary contraceptive method has fallen from 36.6 per cent to 34.4 per cent over the same period. Meanwhile, the use of IUDs and hormonal implants has risen to 9.9 per cent and 9.5 per cent respectively (up from 5.1 per cent and 5.7 per cent seven years ago).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Just how big is the Big Green Box going to get?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-15

A Roy Morgan Single Source survey has found that 50.4 per cent of Australians aged 14+ (9.8 million people) shopped at Bunnings in an average four weeks in the year to June 2015, compared with 46.7 per cent in the previous 12 months. The survey also shows that the proportion of consumers who shop at Masters Home Improvement in an average four-week period has risen from 6.3 per cent to 7.7 per cent in the last year, while Mitre 10 recorded growth of 0.1 per cent to 9.4 per cent. However, Bunnings’ rivals have all attracted proportionally more customers who are interested in gardening.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNNINGS GROUP LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED, WOOLWORTHS LIMITED – ASX WOW

Prophylactic stats: Australia’s condom buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Nov-15

A Roy Morgan Single Source survey has found that 11 per cent of Australians aged 18+ buy condoms in any given six-month period, which is unchanged since 2011. The survey, which was carried out in the year to June 2015, also shows that 59 per cent of condom purchasers are men. Analysis shows that Australians of both genders in the 25-34 age group remain the most likely to purchase condoms in an average six months. Meanwhile, people who are engaged or planning to marry (20 per cent), single (17 per cent) or in a de facto relationship (15 per cent) are above-average for purchasing condoms.

CORPORATES
ROY MORGAN RESEARCH LIMITED

High value bank customers lack loyalty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that the top quintile of Australian banking and finance customers – which accounts for 63 per cent of total market value – show very little loyalty to financial institutions. The Commonwealth Bank group has the highest share of wallet among top quintile customers (32.1 per cent), ahead of the Westpac group (31.1 per cent) and the National Australia Bank group (30.9 per cent). However, the NAB group has the highest share of the wealth management wallet among top quintile customers, at 17.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF QUEENSLAND LIMITED – ASX BOQ, MACQUARIE GROUP LIMITED – ASX MQG

Roy Morgan Newspaper Print Readership and Cross-Platform Audience Results for September 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to September 2015. Across print and digital formats, the country’s metro newspapers continued to reach 11.9 million Australians aged 14+ in an average week, unchanged from the previous year. The "Australian Financial Review" scored the largest increase in cross-platform audience. Driven by a 20.7 per cent increase in the average number of Australians who access the masthead by website or app, the AFR’s total net weekly audience grew by nine per cent to 760,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ