M6950 Market Research and Statistical Services

Just how big is the Big Green Box going to get?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-15

A Roy Morgan Single Source survey has found that 50.4 per cent of Australians aged 14+ (9.8 million people) shopped at Bunnings in an average four weeks in the year to June 2015, compared with 46.7 per cent in the previous 12 months. The survey also shows that the proportion of consumers who shop at Masters Home Improvement in an average four-week period has risen from 6.3 per cent to 7.7 per cent in the last year, while Mitre 10 recorded growth of 0.1 per cent to 9.4 per cent. However, Bunnings’ rivals have all attracted proportionally more customers who are interested in gardening.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNNINGS GROUP LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED, WOOLWORTHS LIMITED – ASX WOW

Prophylactic stats: Australia’s condom buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Nov-15

A Roy Morgan Single Source survey has found that 11 per cent of Australians aged 18+ buy condoms in any given six-month period, which is unchanged since 2011. The survey, which was carried out in the year to June 2015, also shows that 59 per cent of condom purchasers are men. Analysis shows that Australians of both genders in the 25-34 age group remain the most likely to purchase condoms in an average six months. Meanwhile, people who are engaged or planning to marry (20 per cent), single (17 per cent) or in a de facto relationship (15 per cent) are above-average for purchasing condoms.

CORPORATES
ROY MORGAN RESEARCH LIMITED

High value bank customers lack loyalty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that the top quintile of Australian banking and finance customers – which accounts for 63 per cent of total market value – show very little loyalty to financial institutions. The Commonwealth Bank group has the highest share of wallet among top quintile customers (32.1 per cent), ahead of the Westpac group (31.1 per cent) and the National Australia Bank group (30.9 per cent). However, the NAB group has the highest share of the wealth management wallet among top quintile customers, at 17.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF QUEENSLAND LIMITED – ASX BOQ, MACQUARIE GROUP LIMITED – ASX MQG

Once is not enough: returning to a travel destination

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that nearly 13 million Australians aged 14+ took at least one holiday in the year to September 2015. The survey also shows that for their last trip, 2.8 million people (or 21.2 per cent of travellers) opted for a holiday destination they had been to in the past. Some 42 per cent of Australians who chose Tasmania’s North West Coast for their last holiday did so based on their previous experience, ahead of the Victorian High Country (37.8 per cent) and Southport (36.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Magazine Readership and Cross-Platform Audiences for September 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

Roy Morgan Research’s latest Australian Magazine Readership survey shows that 12,249,000 Australians aged 14+ read the latest issue of at least one print magazine on average in the year to September 2015. This is 2.7 per cent lower than the previous year. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 2,804,000 per issue. Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "The Monthly" (up 12.4 per cent to 263,000), "Reader’s Digest" (up 6.1 per cent to 916,000), and "Open Road" (up five per cent to 1,022,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Newspaper Print Readership and Cross-Platform Audience Results for September 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

Roy Morgan Research has released its Print Readership and seven-day Cross-Platform Audience results for Australian newspapers for the year to September 2015. Across print and digital formats, the country’s metro newspapers continued to reach 11.9 million Australians aged 14+ in an average week, unchanged from the previous year. The "Australian Financial Review" scored the largest increase in cross-platform audience. Driven by a 20.7 per cent increase in the average number of Australians who access the masthead by website or app, the AFR’s total net weekly audience grew by nine per cent to 760,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Roy Morgan Customer Satisfaction Awards September 2015 Winners

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-15

Roy Morgan Research has announced the September 2015 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The September winners include Teachers Mutual Bank (Bank of the Month), Super Cheap Auto (Auto Store of the Month), Westnet (Home Broadband Provider of the Month), Virgin Australia (Domestic Airline of the Month) and Red Energy (Electricity Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, SUPER CHEAP AUTO, WESTNET PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, RED ENERGY PTY LTD, ISUZU MOTORS LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GREATER BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, ST LUKE’S HEALTH INSURANCE, REAL INSURANCE, ASGARD PTY LTD, ESSSUPER, MUFFIN BREAK PTY LTD, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, BETTA HOME LIVING, HOME TIMBER AND HARDWARE, GUARDIAN CHEMISTS, FASTA PASTA FAMILY RESTAURANTS PTY LTD, DAN MURPHY’S, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE COMPUTER AUSTRALIA PTY LTD, ALDIMOBILE, SINGAPORE AIRLINES LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN

Kiwis almost three times more likely than Aussies to watch Rugby World Cup on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 7.4 per cent of Australians aged 14+ almost always watch Rugby World Cup matches on TV and another 6.8 per cent watch occasionally. The survey, which was carried out in the year to June 2015, also shows that 27.9 per cent of New Zealanders aged 14+ almost always watch Rugby World Cup matches on TV, with an additional 12.2 per cent tuning in occasionally. In both Australia and New Zealand, 45 per cent of Rugby World Cup viewers are aged 50+ and only 27 per cent are aged 14-to 34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, RUGBY WORLD CUP LIMITED, ALL BLACKS, WALLABIES

More older holiday-makers going it alone

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 5,355,000 Australians aged 50+ took at least one holiday in the year to June 2015, compared with 4,464,000 in the year to June 2007. The proportion of those who travelled alone on their last trip rose from 15.4 per cent to 16.3 per cent. This increase is evident among the 50-64, 65-74 and 75-79 age groups, with the 80+ age group remaining stable. Over the same period, the number of holidaying Australians under the age of 50 rose from 6,386,000 to 6,738,000. However, only the 25-34 age group showed any increase in solo travel.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Melbourne Cup and Emirates a sponsorship triumph

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 4.7 million Australians (or 24.5 per cent of the population) associate principal partner and naming-rights sponsor Emirates with the Melbourne Cup. The survey, which was carried out in the year to June 2015, also shows that 47 per cent of Australians who say they "always watch" the Melbourne Cup on TV associate Emirates with the race, while 37 per cent of occasional viewers are aware of the link. In contrast, 15.7 per cent of the population associate the Australian Open Tennis’s major sponsor Kia with the tournament and 10.8 per cent associate Toyota with the AFL.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, EMIRATES AIRLINES, AUSTRALIAN OPEN TENNIS, KIA MOTORS AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, COMMOTION SYSTEMS, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN FORMULA ONE GRAND PRIX, FOSTER’S GROUP LIMITED, SKY CHANNEL PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACING VICTORIA LIMITED, VICTORIA RACING CLUB LIMITED