M6950 Market Research and Statistical Services

Melbourne Cup and Emirates a sponsorship triumph

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 4.7 million Australians (or 24.5 per cent of the population) associate principal partner and naming-rights sponsor Emirates with the Melbourne Cup. The survey, which was carried out in the year to June 2015, also shows that 47 per cent of Australians who say they "always watch" the Melbourne Cup on TV associate Emirates with the race, while 37 per cent of occasional viewers are aware of the link. In contrast, 15.7 per cent of the population associate the Australian Open Tennis’s major sponsor Kia with the tournament and 10.8 per cent associate Toyota with the AFL.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, EMIRATES AIRLINES, AUSTRALIAN OPEN TENNIS, KIA MOTORS AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, COMMOTION SYSTEMS, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN FORMULA ONE GRAND PRIX, FOSTER’S GROUP LIMITED, SKY CHANNEL PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACING VICTORIA LIMITED, VICTORIA RACING CLUB LIMITED

Bar Schweppes – for bespoke Schweppes cocktails at 386 Flinders Lane, Melbourne

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

Bar Schweppes will be open for a limited time at 386 Flinders Lane in the Melbourne CBD. Register online to visit Bar Schweppes between 29 October and 7 November 2015 to experience the classic cocktail bar scene of London. Check out the cocktail menu before you leave home.

CORPORATES
BAR SCHWEPPES

1 in 10 Kiwis have Netflix

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-15

A Roy Morgan Single Source survey has found that 10.9 per cent of New Zealanders aged 14+ (or 398,000 people) had a Netflix subscription in the three months to June 2015. In addition, 9.4 per cent of New Zealand homes (or 164,000) had a Netflix subscription. The survey also shows that Young Couple households are the most likely to have Netflix (16.9 per cent), just ahead of Young Parents (16 per cent) and households comprising Young Singles (14.3 per cent). Mid-Life Families have also been more likely than average to subscribe (11.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT

A massive majority of Australians support the legalisation of medicinal marijuana

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-15

A special Roy Morgan telephone survey has found that 91 per cent of Australians aged 14+ believe the use of marijuana for medicinal purposes should be made legal. The survey, which was carried out from 20-22 October 2015, also shows that 94 per cent of Australians aged 50-64 and 94 per cent of those aged 65+ believe that medicinal marijuana should be legalised. Support for legalisation is similarly strong among Australians intending to vote for the L-NP (92 per cent) in the next federal election and those planning to vote for the ALP (94 per cent), and almost unanimous among Green voters (97 per cent). Roy Morgan Research CEO Michele Levine notes that the survey found that only one-third of Australians believes that the smoking of marijuana should be made legal. This demonstrates that Australians understand that smoking and consuming marijuana for medicinal purposes are two very separate issues.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, WESTERN AUSTRALIA. DEPT OF THE PREMIER AND CABINET

Goode choice, David Jones!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-15

A Roy Morgan Single Source survey has confirmed that department store chain David Jones has made a savvy move by recruiting recently retired indigenous AFL player Adam Goodes as one of seven new brand ambassadors. The survey, which was carried out in the year to June 2015, shows that 78.1 per cent of Australians aged 14+ who shop at DJs in an average four weeks agree that "Aboriginal culture is an essential component of Australian society". This compares with 73.1 per cent of Australians aged 14+ overall.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAVID JONES LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB

Big four banks lag in home loan customer satisfaction

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-15

A Roy Morgan Single Source survey has found that the overall satisfaction level of home loan customers of Australia’s big four banks was 80 per cent in the six months to September 2015. This compares with 78.2 per cent 12 months ago. The Commonwealth Bank (82 per cent) and Westpac (80.8 per cent) had the highest individual satisfaction ratings among home loan customers of the four major banks. However, ME Bank home loan customers have the highest satisfaction rating (92.8 per cent), closely followed by ING Direct (92.7 per cent). Meanwhile, the Commonwealth Bank increased its lead in overall customer satisfaction (82.5 per cent) among the big four banks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, ME BANK, ING DIRECT, BANK OF SOUTH AUSTRALIA LIMITED, BENDIGO BANK, BANK OF MELBOURNE LIMITED

Quality over quantity: another customer satisfaction win for Harris Scarfe

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey has found that Harris Scarfe has a customer satisfaction rating of 90 per cent among Australians aged 14+ who visited a discount department store in the year to August 2015. Harris Scarfe has now taken out top spot in the Discount Department Store category of the Roy Morgan Research Customer Satisfaction Awards for six consecutive months. Target and Target Country have customer satisfaction ratings of 88 per cent and 87 per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HARRIS SCARFE HOLDINGS LIMITED, TARGET AUSTRALIA PTY LTD, TARGET COUNTRY, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, BEST AND LESS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD

Half of women who aren’t overweight want to lose weight anyway (but 1 in 4 men who are, don’t)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey has found that 72 per cent of Australian women aged 18+ say they would like to lose weight, while 56 per cent are actually overweight. The survey, which was carried out in the year to June 2015, also shows that 63 per cent of Australian men are overweight, but 58 per cent agree that they would like to be able to lose weight. Meanwhile, eight per cent of Australian adults buy weight loss or meal replacement products in an average six month period, while 11 per cent of overweight Australian adults buy such products.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Online grocery shopping still niche (but not for much longer)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 12.8 million Australians aged 14+ are their household’s main grocery-buyer, yet only three per cent (389,000 people) do their supermarket shopping online in an average four weeks. However, this is a substantial increase on 2011, when 169,000 grocery buyers were making their supermarket purchases online. The survey also shows that 3.8 per cent of women and 1.8 per cent of men do their supermarket shopping online. Meanwhile, the proportion of Australian grocery-buyers who purchase alcohol online in any given four weeks has risen from 1.6 per cent (or 196,000 people) in 2011 to 3.1 per cent (398,000 people).

CORPORATES
ROY MORGAN RESEARCH LIMITED

1.2m Australians play poker machines at least weekly

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Oct-15

A Roy Morgan Single Source survey has found that 16 per cent of Australians aged 18+ (or 2.9 million people) played poker machines in the last three months, while 42 per cent of them (1.2 million people) play poker machines at least once a week. The survey, which was carried out in the year to June 2015, also shows that 51 per cent of people who played poker machines in the last three months decided how much to spend before participating, compared with 52 per cent of frequent players. Meanwhile, just 25 per cent of frequent poker machine players say they usually play on the spur of the moment, compared with 33 per cent of players overall.

CORPORATES
ROY MORGAN RESEARCH LIMITED