M6950 Market Research and Statistical Services

48 days of credit: how often Australia’s prepaid mobile phone users recharge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that 32 per cent of Australians aged 14+ (or 6.2 million people) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 40 per cent of prepaid mobile customers say they recharge every four weeks, and just 12 per cent recharge more often than every four weeks. Meanwhile, nine per cent recharge every two months, while nine per cent do so every three months. Across all prepaid mobile users, the average recharge frequency is around 48 days, but customers with Virgin have the longest average interval between recharges, at 63 days.

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ROY MORGAN RESEARCH LIMITED

Netflix now in over 1 in 10 homes reaching 2.63 million Australians aged 14 and over

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that the number of Australian homes with a Netflix subscription rose by 10.5 per cent in September 2015 to 968,000. Some 2.63 million Australians aged 14+ now live in a home with a Netflix subscription, which is 409,000 more than in August. The survey also shows that 19.8 per cent of Young Couple households are subscribed to Netflix, just ahead of 18.9 per cent of Young Singles and 17.8 per cent of Young Parents. However just 1.5 per cent of Older Households have subscribed to Netflix. Meanwhile, Roy Morgan’s Helix Personas tool shows that Metrotech households are the most likely to have subscribed to Netflix (14.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED

City-dwellers travelling to interstate capitals over destinations just out of town

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ visited Melbourne in the year to June 2015, ahead of Sydney (8.4 per cent), the Gold Coast (6.5 per cent) and Brisbane (5.3 per cent). The survey also shows that most of the top holiday destination for urbanites are regions that are nearby. However, even city-dwellers sometimes want to enjoy another city on holidays: Sydney and Melbourne, in fact, are each among the top five domestic travel destinations for all capital city residents around the country – and in some cases are actually more popular than areas only a short drive away.

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ROY MORGAN RESEARCH LIMITED

Internet banking growth and satisfaction outstrips other channels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 62.2 per cent of Australians aged 14+ used the internet (via website or mobile) to deal with their bank in an average four-week period during the six months to August 2015. This compares with 58.6 per cent in the six months to August 2013. Meanwhile, the proportion of bank customers using branches in an average four-week period has fallen from 35.5 per cent to 32.3 per cent over the last two years. The only area of growth has been mobile banking, which has increased from 26.2 per cent of Australians to 33.6 per cent. The satisfaction level of internet banking is now 90.2 per cent, compared with 88.4 per cent for branches.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SUNCORP BANK, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Turning hot and cold: how the weather changes Australians’ food likes and consumption

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Oct-15

A Roy Morgan Single Source survey has found that around 45 per cent of Australians aged 14+ ate soup in an average week during the winter months of July to September. However, soup consumption more than halves to just 20 per cent on average during summer. In contrast, around 70 per cent of Australians eat salad during peak summer weeks in January to March, but consumption stays at around 60 per cent in the off-season. The survey also shows that in peak salad-eating weather each year, around 70 per cent of Australians agree that they like salad, while this figure dips only slightly in winter. Meanwhile, almost two-thirds agree that they like soup in winter, but only a bit more than 50 per cent admit to liking soup six months later.

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ROY MORGAN RESEARCH LIMITED

Vast majority of chocolate-bar buyers get their fix from supermarkets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ (or one-third of the population) buy at least one chocolate bar in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that 4.9 million Australians bought a chocolate bar at a supermarket (76 per cent of the chocolate bar buying public). Some 498,000 people (eight per cent of chocolate bar buyers) made their purchase at a convenience store or petrol stations, while 86,000 people used a vending machine and 81,000 shopped for chocolate bars at a milk bar or corner store.

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ROY MORGAN RESEARCH LIMITED

Prepaid mobile users still prefer to recharge at a store

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.2 million Australians 14+ (32 per cent) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 26 per cent of prepaid mobile customers last recharged at a supermarket, while 18 per cent recharged via the internet and 13 per cent did so via a phone. Overall, 44 per cent of prepaid mobile owners reported going into a bricks-and-mortar channel for their last recharge, and 37 per cent used the internet, a phone, app or SMS. Five per cent use an auto-recharge.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, BOOST MOBILE, ALDI STORES SUPERMARKETS PTY LTD

Cowboys vs Broncos: a head-to-head comparison of the 2015 NRL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 1,106,000 Australians aged 14+ support 2015 NRL Grand Finalist the Brisbane Broncos, while 389,000 support the North Queensland Cowboys. The survey, which was carried out in the year to June 2015, also shows that the Cowboys’ fan-base is much more gender-neutral, with women making up 49 per cent of fans, compared with just 40 per cent of Broncos fans. Meanwhile, 22 per cent of Cowboys fans and 19 per cent of Broncos fans have attended a match, while five per cent of Broncos fans and four per cent of Cowboys fans are financial members of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, NORTH QUEENSLAND COWBOYS, BRISBANE BRONCOS LIMITED – ASX BBL

Satisfaction with retail superannuation funds catching up to industry funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 59.6 per cent of Australians aged 14+ who are members of an industry superannuation fund were satisfied with their fund’s financial performance in the six months to August 2015. This compares with a 58.9 per cent satisfaction rating for members of retail super funds. However, retail funds have a higher satisfaction rating among people whose super balance exceeds $A700,000 (81.1 per cent compared with 77.6 per cent). Retail funds also have a marginally higher level of satisfaction than industry funds among fund members whose super balance is less than $A5,000 (48.9 per cent compared with 44.4 per cent).

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ROY MORGAN RESEARCH LIMITED

Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 653,000 Australians aged 14+ support 2015 AFL Grand Finalist the West Coast Eagles, while 498,000 support the Hawthorn Hawks. The survey, which was carried out in the year to June 2015, also shows that West Coast’s fan-base is also a bit more gender neutral, with women making up 44 per cent, compared with 40 per cent of Hawks supporters. Meanwhile, 21 per cent of West Coast fans have actually gone to a match, compared with 35 per cent of Hawthorn supporters, while 15 per cent of Hawks fans and seven per cent of West Coast supporters are financial member of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB