M6950 Market Research and Statistical Services

Once is not enough: returning to a travel destination

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

A Roy Morgan Single Source survey has found that nearly 13 million Australians aged 14+ took at least one holiday in the year to September 2015. The survey also shows that for their last trip, 2.8 million people (or 21.2 per cent of travellers) opted for a holiday destination they had been to in the past. Some 42 per cent of Australians who chose Tasmania’s North West Coast for their last holiday did so based on their previous experience, ahead of the Victorian High Country (37.8 per cent) and Southport (36.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Magazine Readership and Cross-Platform Audiences for September 2015

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Nov-15

Roy Morgan Research’s latest Australian Magazine Readership survey shows that 12,249,000 Australians aged 14+ read the latest issue of at least one print magazine on average in the year to September 2015. This is 2.7 per cent lower than the previous year. "Coles Magazine" remained the most widely-read print magazine during the period, with an average readership of 2,804,000 per issue. Meanwhile, a number of titles recorded an increase in total cross-platform audiences, including "The Monthly" (up 12.4 per cent to 263,000), "Reader’s Digest" (up 6.1 per cent to 916,000), and "Open Road" (up five per cent to 1,022,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Roy Morgan Customer Satisfaction Awards September 2015 Winners

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Oct-15

Roy Morgan Research has announced the September 2015 winners of its monthly Customer Satisfaction Awards in Australia. The awards cover the finance, retail, telecommunications, travel and tourism, automotive and utilities sectors, and are based on data from the Roy Morgan Consumer Single Source survey. The September winners include Teachers Mutual Bank (Bank of the Month), Super Cheap Auto (Auto Store of the Month), Westnet (Home Broadband Provider of the Month), Virgin Australia (Domestic Airline of the Month) and Red Energy (Electricity Provider of the Month).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, SUPER CHEAP AUTO, WESTNET PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, RED ENERGY PTY LTD, ISUZU MOTORS LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GREATER BUILDING SOCIETY LIMITED, RACT INSURANCE PTY LTD, ST LUKE’S HEALTH INSURANCE, REAL INSURANCE, ASGARD PTY LTD, ESSSUPER, MUFFIN BREAK PTY LTD, ROCKMANS STORES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, HARRIS SCARFE HOLDINGS LIMITED, THE REJECT SHOP LIMITED – ASX TRS, BETTA HOME LIVING, HOME TIMBER AND HARDWARE, GUARDIAN CHEMISTS, FASTA PASTA FAMILY RESTAURANTS PTY LTD, DAN MURPHY’S, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, REBEL SPORT LIMITED, ALDI STORES SUPERMARKETS PTY LTD, SOUTHERN PHONE COMPANY LIMITED, APPLE COMPUTER AUSTRALIA PTY LTD, ALDIMOBILE, SINGAPORE AIRLINES LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN

Kiwis almost three times more likely than Aussies to watch Rugby World Cup on TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 7.4 per cent of Australians aged 14+ almost always watch Rugby World Cup matches on TV and another 6.8 per cent watch occasionally. The survey, which was carried out in the year to June 2015, also shows that 27.9 per cent of New Zealanders aged 14+ almost always watch Rugby World Cup matches on TV, with an additional 12.2 per cent tuning in occasionally. In both Australia and New Zealand, 45 per cent of Rugby World Cup viewers are aged 50+ and only 27 per cent are aged 14-to 34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, RUGBY WORLD CUP LIMITED, ALL BLACKS, WALLABIES

More older holiday-makers going it alone

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 5,355,000 Australians aged 50+ took at least one holiday in the year to June 2015, compared with 4,464,000 in the year to June 2007. The proportion of those who travelled alone on their last trip rose from 15.4 per cent to 16.3 per cent. This increase is evident among the 50-64, 65-74 and 75-79 age groups, with the 80+ age group remaining stable. Over the same period, the number of holidaying Australians under the age of 50 rose from 6,386,000 to 6,738,000. However, only the 25-34 age group showed any increase in solo travel.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Melbourne Cup and Emirates a sponsorship triumph

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 4.7 million Australians (or 24.5 per cent of the population) associate principal partner and naming-rights sponsor Emirates with the Melbourne Cup. The survey, which was carried out in the year to June 2015, also shows that 47 per cent of Australians who say they "always watch" the Melbourne Cup on TV associate Emirates with the race, while 37 per cent of occasional viewers are aware of the link. In contrast, 15.7 per cent of the population associate the Australian Open Tennis’s major sponsor Kia with the tournament and 10.8 per cent associate Toyota with the AFL.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, EMIRATES AIRLINES, AUSTRALIAN OPEN TENNIS, KIA MOTORS AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, COMMOTION SYSTEMS, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN FORMULA ONE GRAND PRIX, FOSTER’S GROUP LIMITED, SKY CHANNEL PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACING VICTORIA LIMITED, VICTORIA RACING CLUB LIMITED

Bar Schweppes – for bespoke Schweppes cocktails at 386 Flinders Lane, Melbourne

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

Bar Schweppes will be open for a limited time at 386 Flinders Lane in the Melbourne CBD. Register online to visit Bar Schweppes between 29 October and 7 November 2015 to experience the classic cocktail bar scene of London. Check out the cocktail menu before you leave home.

CORPORATES
BAR SCHWEPPES

1 in 10 Kiwis have Netflix

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-15

A Roy Morgan Single Source survey has found that 10.9 per cent of New Zealanders aged 14+ (or 398,000 people) had a Netflix subscription in the three months to June 2015. In addition, 9.4 per cent of New Zealand homes (or 164,000) had a Netflix subscription. The survey also shows that Young Couple households are the most likely to have Netflix (16.9 per cent), just ahead of Young Parents (16 per cent) and households comprising Young Singles (14.3 per cent). Mid-Life Families have also been more likely than average to subscribe (11.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SKY NETWORK TELEVISION LIMITED – ASX SKT

A massive majority of Australians support the legalisation of medicinal marijuana

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Oct-15

A special Roy Morgan telephone survey has found that 91 per cent of Australians aged 14+ believe the use of marijuana for medicinal purposes should be made legal. The survey, which was carried out from 20-22 October 2015, also shows that 94 per cent of Australians aged 50-64 and 94 per cent of those aged 65+ believe that medicinal marijuana should be legalised. Support for legalisation is similarly strong among Australians intending to vote for the L-NP (92 per cent) in the next federal election and those planning to vote for the ALP (94 per cent), and almost unanimous among Green voters (97 per cent). Roy Morgan Research CEO Michele Levine notes that the survey found that only one-third of Australians believes that the smoking of marijuana should be made legal. This demonstrates that Australians understand that smoking and consuming marijuana for medicinal purposes are two very separate issues.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS, WESTERN AUSTRALIA. DEPT OF THE PREMIER AND CABINET

Goode choice, David Jones!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-15

A Roy Morgan Single Source survey has confirmed that department store chain David Jones has made a savvy move by recruiting recently retired indigenous AFL player Adam Goodes as one of seven new brand ambassadors. The survey, which was carried out in the year to June 2015, shows that 78.1 per cent of Australians aged 14+ who shop at DJs in an average four weeks agree that "Aboriginal culture is an essential component of Australian society". This compares with 73.1 per cent of Australians aged 14+ overall.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAVID JONES LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB