M6950 Market Research and Statistical Services

Turning hot and cold: how the weather changes Australians’ food likes and consumption

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Oct-15

A Roy Morgan Single Source survey has found that around 45 per cent of Australians aged 14+ ate soup in an average week during the winter months of July to September. However, soup consumption more than halves to just 20 per cent on average during summer. In contrast, around 70 per cent of Australians eat salad during peak summer weeks in January to March, but consumption stays at around 60 per cent in the off-season. The survey also shows that in peak salad-eating weather each year, around 70 per cent of Australians agree that they like salad, while this figure dips only slightly in winter. Meanwhile, almost two-thirds agree that they like soup in winter, but only a bit more than 50 per cent admit to liking soup six months later.

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ROY MORGAN RESEARCH LIMITED

Vast majority of chocolate-bar buyers get their fix from supermarkets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ (or one-third of the population) buy at least one chocolate bar in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that 4.9 million Australians bought a chocolate bar at a supermarket (76 per cent of the chocolate bar buying public). Some 498,000 people (eight per cent of chocolate bar buyers) made their purchase at a convenience store or petrol stations, while 86,000 people used a vending machine and 81,000 shopped for chocolate bars at a milk bar or corner store.

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ROY MORGAN RESEARCH LIMITED

Prepaid mobile users still prefer to recharge at a store

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.2 million Australians 14+ (32 per cent) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 26 per cent of prepaid mobile customers last recharged at a supermarket, while 18 per cent recharged via the internet and 13 per cent did so via a phone. Overall, 44 per cent of prepaid mobile owners reported going into a bricks-and-mortar channel for their last recharge, and 37 per cent used the internet, a phone, app or SMS. Five per cent use an auto-recharge.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, BOOST MOBILE, ALDI STORES SUPERMARKETS PTY LTD

Cowboys vs Broncos: a head-to-head comparison of the 2015 NRL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 1,106,000 Australians aged 14+ support 2015 NRL Grand Finalist the Brisbane Broncos, while 389,000 support the North Queensland Cowboys. The survey, which was carried out in the year to June 2015, also shows that the Cowboys’ fan-base is much more gender-neutral, with women making up 49 per cent of fans, compared with just 40 per cent of Broncos fans. Meanwhile, 22 per cent of Cowboys fans and 19 per cent of Broncos fans have attended a match, while five per cent of Broncos fans and four per cent of Cowboys fans are financial members of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, NORTH QUEENSLAND COWBOYS, BRISBANE BRONCOS LIMITED – ASX BBL

Satisfaction with retail superannuation funds catching up to industry funds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 59.6 per cent of Australians aged 14+ who are members of an industry superannuation fund were satisfied with their fund’s financial performance in the six months to August 2015. This compares with a 58.9 per cent satisfaction rating for members of retail super funds. However, retail funds have a higher satisfaction rating among people whose super balance exceeds $A700,000 (81.1 per cent compared with 77.6 per cent). Retail funds also have a marginally higher level of satisfaction than industry funds among fund members whose super balance is less than $A5,000 (48.9 per cent compared with 44.4 per cent).

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ROY MORGAN RESEARCH LIMITED

Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 653,000 Australians aged 14+ support 2015 AFL Grand Finalist the West Coast Eagles, while 498,000 support the Hawthorn Hawks. The survey, which was carried out in the year to June 2015, also shows that West Coast’s fan-base is also a bit more gender neutral, with women making up 44 per cent, compared with 40 per cent of Hawks supporters. Meanwhile, 21 per cent of West Coast fans have actually gone to a match, compared with 35 per cent of Hawthorn supporters, while 15 per cent of Hawks fans and seven per cent of West Coast supporters are financial member of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB

High income households plan to spend almost $50,000 on the next new car – a third above the norm

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that more than 2.2 million Australians aged 14+ intend to buy a new car in the next four years. The average household income of new car intenders is $A133,000 per year, and the average anticipated cost of their next car is $A36,840 – equivalent to almost 28 per cent of annual earnings. The survey, which was carried out in the year to June 2015, also shows that new car intenders in households earning $A200,000 or more per year expect their next car to cost an average of $A48,830. Meanwhile, 12 per cent of all new car intenders expect to spend less than $A20,000 on their next car and 15 per cent expect to spend $A50,000 or more.

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ROY MORGAN RESEARCH LIMITED

Hair apparent: the Australians choosing a professional cut and colour or a home bathroom dye job

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that 6.2 million Australians aged 14+ (32 per cent) paid for hairdressing in an average four-week period in the year to June 2015. The survey also shows that 4.1 million Australians (21 per cent) buy home hair colouring products in an average six months. Overall, 25 per cent of men and 38 per cent of women got a professional haircut, styling or colouring recently, while 11 per cent and 31 per cent respectively dyed their hair at home at least once in the last six months. Meanwhile, L’Oreal is purchased by 26 per cent of women dyeing their own hair and 16 per cent of men, making it the number one brand among both genders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, L’OREAL AUSTRALIA PTY LTD, CLAIROL, GARNIER, SCHWARZKOPF PTY LTD, NAPRO, DECORE, JUST FOR MEN

The cult of Australian cosmetics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 6.3 million Australian women 14+ aged (or 64 per cent) buy make-up of some kind in an average six months. Nine of the 10 best-selling brands are foreign-owned. However, Australian brand Nude by Nature is the 10th biggest-selling brand. It is purchased by 314,000 women (or five per cent of total cosmetics buyers) during an average six months. Other best-selling Australian brands include Napoleon (262,000), Natio (255,000) and Nutrimetics (209,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NUDE BY NATURE, NAPOLEON COSMETICS PTY LTD, NATIO, NUTRIMETICS INTERNATIONAL (AUSTRALIA) PTY LTD, MAYBELLINE, REVLON AUSTRALIA, L’OREAL AUSTRALIA PTY LTD, COVERGIRL, MAC COSMETICS INCORPORATED, MAX FACTOR INTERNATIONAL, OPI

Satisfaction with banks near record level in August but high value customers not so happy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Sep-15

A Roy Morgan Research Single Source survey shows that the satisfaction level of the personal customers of Australian banks was steady at 82.8 per cent in the six months to August 2015. The Commonwealth Bank had the highest customer satisfaction rating of the four major banks, at 82.6 per cent. However, National Australia Bank had the four major banks’ highest level of satisfaction among customers in the high-value quintile, at 77.5 per cent. The Commonwealth Bank had the highest satisfaction rating among customers in the lowest quintile (87.8 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, TEACHERS MUTUAL BANK LIMITED