M6950 Market Research and Statistical Services

Holiday intention down…but for how long?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-15

A Roy Morgan Single Source survey, which was carried out in the June 2015 quarter, has found that 70 per cent of Australians aged 14+ (or 13.7 million people) intend to take some kind of trip in the next 12 months. This is down from 73 per cent in the three months to January 2015, and slightly lower than at the same time in 2014 (71 per cent). The survey also shows that 55 per cent of Australians intend their next holiday to be domestic, compared with 58 per cent in the January quarter. Meanwhile, the proportion of Australians planning to head overseas for their next holiday (10 per cent) has remained relatively unchanged over the last 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Checking the health of Australia’s vitamin market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Sep-15

A Roy Morgan Single Source survey has found that 8.1 million Australians aged 14+ (or 42 per cent of the population) bought vitamins, minerals and/or supplements in any given six-month period in the year to June 2015. This compares with the 6.6 million consumers (36 per cent of the population) who bought them in the year to June 2011. The survey also shows that 49 per cent of Australian women buy vitamins in an average six months, compared with 34 per cent of men. Women aged 35-49 (55 per cent) and 50-64 (53 per cent) are the most likely to purchase these products, while men aged under 25 (14 per cent) are far and away the least likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Nivea number one with Australian women

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 76.6 per cent of Australian women aged 14+ buy face-care products (moisturiser and/or cleanser) and 68.3 per cent buy hand and/or body lotion in an average six-month period. The survey, which was carried out in the year to March 2015, also shows that the Nivea brand of face-care products is bought by 13.2 per cent of Australian women, ahead of Olay (12.1 per cent) and Neutrogena (5.7 per cent). Meanwhile, 11.3 per cent of Australian women buy Nivea hand and/or body lotion in an average six months, while 9.1 per cent buy Vaseline Intensive Care.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NIVEA, OLAY, NEUTROGENA CORPORATION, VASELINE INTENSIVE CARE, AVON, AVEENA, DOVE, L’OREAL AUSTRALIA PTY LTD

Bundy: it’s a Queensland thing

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 5.4 per cent of Australians aged 18+ consume some kind of rum in an average four weeks, but this jumps to 9.8 per cent of Queenslanders. The survey, which was carried out in the year to June 2015, also shows that 8.3 per cent of Queenslanders drink dark rum in any given four weeks, compared with four per cent of Australians overall. Meanwhile, 5.9 per cent of Queenslanders drink Bundaberg Rum in an average four weeks, well in excess of the population average (2.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNDABERG RUM COMPANY

1.6 million Australians clicking online ads

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 8.1 per cent of Australians aged 14+ (or 1.6 million people) said they clicked through online advertising in the last four weeks. This represents growth of almost 50 per cent since the year to June 2011. The survey also shows that 1,248,000 Australians clicked online ads via a computer in an average four week period (up 25 per cent), while 378,000 clicked via mobile (more than six times as many as in 2011), and 265,000 via tablet (which had only recently landed in 2011). Some 300,000 clicked online ads via multiple devices.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED

Marks for marques: new car intention at AFL clubs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey has found that almost 7.7 million Australians aged 14+ support an AFL team, and supporters are around 10 per cent more likely than the average to intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2015, also shows that 12.6 per cent of all AFL team supporters intend to buy a new car some time before 2019, compared with 11.5 per cent of all Australians. Meanwhile, 16.1 per cent of North Melbourne Kangaroos supporters intend to buy a new car in the next four years, which is 40 per cent above the norm.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, KANGAROOS FOOTBALL CLUB, MAZDA AUSTRALIA PTY LTD, HAWTHORN FOOTBALL CLUB, AUDI AUSTRALIA PTY LTD, SYDNEY SWANS FOOTBALL CLUB, VOLKSWAGEN AUSTRALIA, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADELAIDE CROWS FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, DVG HYUNDAI, WEST COAST EAGLES FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, RICHMOND FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, FIAT AUTO SPA, JEEP AUSTRALIA, RENAULT HOLDINGS PTY LTD, ST KILDA FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG

The cost of a capital-city holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that almost 12 million Australians aged 14+ took at least one domestic holiday in the year to June 2015, with the average cost per head/per night of their last domestic trip being $A150. This figure was higher for people whose last holiday was spent in a capital city, with Sydney and Melbourne being the most expensive at $A197 per person per night on average. Canberra was the most affordable, at $A151 per night. Popular regional areas that were below the national average include the north coast of New South Wales ($A117) and Victoria’s Great Ocean Road ($A121).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Big four banks increase personal customers by over a million since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that Australia’s four major banks gained an additional 1,042,000 personal customers aged +14 between July 2011 and July 2015. This is an increase of 5.5% and is above the population growth over the same period (5.2%), indicating that they are retaining their dominant market position despite strong competition. National Australia Bank had the highest growth in personal customers over the period, at 15.7 per cent, ahead of the Commonwealth Bank (including BankWest) with 5.2 per cent growth.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, BANK OF WESTERN AUSTRALIA LIMITED, ST GEORGE BANK LIMITED

Most mobile users choose quality or price – but some want it all

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Sep-15

A Roy Morgan Single Source survey has found that 41 per cent of Australians aged +14 who own a mobile phone chose their provider for its better network coverage, while 28 per cent say cheaper rates were a deciding factor. The survey, which was carried out between January and July 2015, also shows that eight per cent of all mobile phone owners say both were reasons for choosing their provider. Roy Morgan Research CEO Michele Levine says that by understanding the reasons customers choose them, telecom providers can monitor and forecast the impacts of advertising campaigns and product or plan changes.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, ALDI MOBILE, BOOST MOBILE

Acxiom & Roy Morgan Research partner with major media groups to unite data and digital capabilities – kicking off with Facebook

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-15

Customer data solutions and marketing services provider Acxiom has announced a partnership with Roy Morgan Research and major media agency groups. As the offline and digital worlds become more connected for consumers, this partnership will give marketers an increased capacity to find and target their most valuable audiences on Facebook. This will enable marketers to go beyond standard online targeting options. By accessing insightful view of their customers, using Roy Morgan and Acxiom data, advertisers can bring media planning and buying in line with their cross-channel objectives. Dentsu Aegis Network and OmnicomMediaGroup are first to market with this solution.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACXIOM AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, FACEBOOK INCORPORATED