ADVERTISING AGENCIES

Ad market is ‘dysfunctional’

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Original article by Jake Mitchell
The Australian – Page: 21 : 8-Dec-16

News Corporation CEO Robert Thomson has told the UBS Global Media and Communications Conference that advertisers and ad agencies should reassess the state of the ad market. He noted that it has become dysfunctional in the wake of recent issues such as the use of inaccurate online ad measurement data and fake news stories being published on websites. Thomson also noted that the circulation revenue of some of its flagship newspapers has risen, despite falling ad revenue.

CORPORATES
NEWS CORPORATION – ASX NWS, UBS AG, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS AUSTRALIA PTY LTD, NETFLIX INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, REA GROUP LIMITED – ASX REA, REALTOR.COM

Advertising agencies reinvent themselves for new era

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Original article by Paul McIntyre
The Australian Financial Review – Page: 37 : 14-Sep-15

Havas Worldwide CEO Andrew Benett says advertising agencies must evolve and adapt to the changing media landscape. Ad agencies have traditionally focused on making ads, but they are increasingly becoming active in producing and distributing content for clients. Havas Worldwide and WPP are among the advertising groups that are securing alliances with media companies.

CORPORATES
HAVAS WORLDWIDE, WPP GROUP PLC, VIVENDI GROUPE, UNIVERSAL MUSIC GROUP, CANAL PLUS SA, VIVENDI UNIVERSAL, SNAPCHAT INCORPORATED, DAILY MAIL AND GENERAL TRUST PLC, IBM CORPORATION, DROGA5, WME, IMG WORLDWIDE INCORPORATED

Advertising spending set for growth spike, says WPP

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Original article by Darren Davidson
The Australian – Page: 20 : 9-Dec-14

The advertising market in Australia is tipped to grow 4.1% to $A13.7bn in 2015, according to global market leader by revenue WPP. This compares with 2.8% and $A13.1bn for 2014, and is the best result since 2010. However WPP’s annual outlook report also shows that in the newspapers segment the decline will continue, with a fall of 9.5% to $A1.8bn. Online will experience strong growth, but less rapid than the 21.5% seen in 2013 and only coming in at 13.4% to $A5.7bn

CORPORATES
WPP GROUP PLC, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, GROUPM COMMUNICATIONS PTY LTD