ADVERTISING CAMPAIGNS – AUSTRALIA

Neil Lawrence’s ‘Kevin 07’ brilliance remembered

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Original article by Dominic White
The Australian Financial Review – Page: 3 : 16-Jul-15

Politicians and advertising industry executives have praised the late Neil Lawrence, following his death while on holiday in the Maldives. The founder of Lawrence Creative Strategy was responsible for the election-winning "Kevin 07" marketing campaign for the Australian Labor Party, as well as the "Keep Mining Strong" campaign against Labor’s proposed mining tax in 2010. He also developed Qantas’s "Feels Like Home" marketing campaign in 2014.

CORPORATES
LAWRENCE CREATIVE STRATEGY PTY LTD, AUSTRALIAN LABOR PARTY, QANTAS AIRWAYS LIMITED – ASX QAN, STW COMMUNICATIONS GROUP LIMITED – ASX SGN, WESFARMERS LIMITED – ASX WES, AGL PETROLEUM, BHP BILLITON LIMITED – ASX BHP

Tabcorp to revive ‘staid’ Keno brand

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Original article by John Stensholt
The Australian Financial Review – Page: 19 : 15-Jun-15

Australian-listed Tabcorp hopes a rebranding of Keno will revive interest in the lottery-style game and attract more players. The rebranding will be backed by a cross-media marketing campaign, featuring TV, radio and outdoor advertising. The marketing campaign uses the theme "let’s play!", and Tabcorp aims to attract younger people to Keno and get people to play the game more often.

CORPORATES
TABCORP HOLDINGS LIMITED – ASX TAH

Supermarket war delivers welcome boost for advertising

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Original article by Sue Mitchell
The Australian Financial Review – Page: 29 : 15-Jun-15

Grocery wholesaler Metcash has launched a new national marketing campaign with the slogan "It Pays to Shop Independent". Metcash has joined Coles and Woolworths in ramping up its advertising budget amid fierce competition in the supermarket sector. Meanwhile, Metcash is tipped to post a 2014-15 net loss of about $A400m when its financial results are released on 15 June 2015.

CORPORATES
METCASH LIMITED – ASX MTS, COLES SUPERMARKETS AUSTRALIA PTY LTD, WESFARMERS LIMITED – ASX WES, WOOLWORTHS LIMITED – ASX WOW, ALDI STORES SUPERMARKETS PTY LTD, INDEPENDENT GROCERS OF AUSTRALIA, CITIGROUP PTY LTD, AUSTRALIAN CONSUMERS’ ASSOCIATION

Market research ‘almost real time’

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Original article by Jared Lynch
The Australian Financial Review – Page: 35 : 16-Mar-15

Advertising agency Droga5 Australia has secured an alliance with SurveyMonkey. The alliance with the online survey firm has allowed Droga5 to undertake market research on a proposed ad campaign at the start of the process of developing it rather than at the end. This has allowed Droga5 to obtain feedback on some ad campaigns within 48 hours

CORPORATES
DROGA5, SURVEYMONKEY INCORPORATED, MICROSOFT CORPORATION, LINKEDIN LIMITED

Myer shifts focus to ‘find wonderful’

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Original article by Sue Mitchell
The Australian Financial Review – Page: 18 : 27-Oct-14

Department store chain Myer will use the tagline "find wonderful" in its new marketing campaign, which has been developed by Clemenger BDO Melbourne. TV advertisements using the new slogan were launched on 26 October 2014, while the marketing campaign will also include internet, cinema and in-store advertising. The new marketing campaign is based on research into Myer’s customer base

CORPORATES
MYER HOLDINGS LIMITED – ASX MYR, CLEMENGER BBDO (MELBOURNE) PTY LTD, ALEX PERRY PTY LTD, ELLERY, APPAREL GROUP PTY LTD, UNIT 1 CREATIVE PTY LTD