AFL kicking goals as Toyota signs record $18.5m annual sponsorship deal

Original article by John Stensholt
The Australian – Page: 21 & 24 : 15-Mar-19

Toyota has renewed its naming-rights sponsorship deal with the Australian Football League until 2023. The car-make will pay $18.5m a year to be the AFL’s major sponsor, compared with $16m annually under its current deal. As part of the new deal, Toyota will also become the AFL’s official community partner, as well as the official automotive partner of the women’s AFL competition. The AFL’s latest financial report shows that it boasted revenue of more than $200m from commercial operations in 2018, including sponsorship packages.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, NATIONAL RUGBY LEAGUE, TENNIS AUSTRALIA, KIA MOTORS AUSTRALIA PTY LTD

Record crowds fuel AFL clubs

Original article by John Stensholt
The Australian – Page: 3 : 28-Aug-18

The Australian Football League will announce on 28 August that 6,894,700 spectators attended its matches during the 2018 season, up 2.7 per cent on last year. An average of 34,822 people attended games during the season, while AFL membership was at a record 1.008 million. Five clubs had more than 70,000 members, with reigning premiers Richmond increasing its membership by 38 per cent to 100,726. Richmond CEO Brendon Gale says the upcoming finals will determine whether it exceeds its 2017 operating profit of $3.06 million.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, RICHMOND FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB

Result’s in: AFL the richest code by far

Original article by John Stensholt
The Australian Financial Review – Page: 14 : 23-Mar-18

The Australian Football League will reveal on 23 March that it earned income of $A650 million for the 2017 fiscal year, enabling it to post a surplus of $A48.8 million. The AFL’s total assets rose to $A399 million, following its purchase of Etihad Stadium for $A200 million. The AFL’s revenue from broadcasting increased from $A264 million in 2015 to $A381 million, while its distribution to clubs totalled $A305 million.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM, NEWS CORPORATION – ASX NWS, TELSTRA CORPORATION LIMITED – ASX TLS

It’s working-class hero v corporate titan in AFL clash

Original article by Julie-anne Sprague
The Australian Financial Review – Page: 10 : 30-Sep-16

Sydney Swans will play against the Western Bulldogs in the grand final of the Australian Football League on 1 October 2016. The match could be seen as a clash between the clubs representing the corporate elite (Sydney Swans) and the working-class (Western Bulldogs). Sydney Swans chairman Andrew Pridham is unperturbed by this perception. Fittingly, Prime Minister Malcolm Turnbull will support the Swans while Opposition Leader Bill Shorten will be supporting the Bulldogs on 1 October.

CORPORATES
SYDNEY SWANS FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, MOELIS AND COMPANY, AUSTRALIAN LABOR PARTY, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, CITI PTY LTD, VOLKSWAGEN AG, WEST COAST EAGLES FOOTBALL CLUB, GRAINCORP LIMITED – ASX GNC, MISSION FOODS CORPORATION, CARNIVAL AUSTRALIA, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, CONSTRUCTION, FORESTRY, MINING AND ENERGY UNION OF AUSTRALIA

Perth AFL fans spend up on corporate grand final tickets

Original article by John Stensholt, Julie-anne Sprague
The Australian Financial Review – Page: 9 : 23-Sep-15

The Australian Football League has revealed that all 14,000 of its corporate hospitality packages for the 2015 grand final have been sold. CEO Gillon McLachlan has indicated that Perth-based AFL fans have bought about 10,000 of the packages. Meanwhile, Virgin Australia and Qantas will increase capacity on the Perth-Melbourne route during grand final week. The West Coast Eagles and the Fremantle Dockers are both one match away from competing in the grand final.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE DOCKERS FOOTBALL CLUB, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, QANTAS AIRWAYS LIMITED – ASX QAN, TELSTRA CORPORATION LIMITED – ASX TLS, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET

AFL pours extra $3.25m into Greater Western Sydney

Original article by John Stensholt, Jon Pierik
The Australian Financial Review – Page: 2 : 24-Feb-15

The Greater Western Sydney Giants posted an operating loss of $A529,315 for calendar 2014, while marketing and sponsorship revenue was nearly $A1.4m lower at $A7.8m. There was a modest rise in the Australian Football League team’s total revenue, to $A32.4m. The AFL provided the club with grants totalling $A20.16m during 2014, which is $A2m higher than previously. The Giants also received an interest-free loan of $A1.25m from the AFL

CORPORATES
GREATER WESTERN SYDNEY FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, WESTERN SYDNEY WANDERERS FC PTY LTD, GOLD COAST FOOTBALL CLUB LIMITED, AUSTRALIAN SECURITIES AND INVESTMENTS COMMISSION

Ten battle delays AFL talks

Original article by Darren Davidson
The Australian – Page: 19 : 17-Dec-14

The negotiations on the new broadcasting rights deal for Australian Football League (AFL) matches have been rescheduled for early 2015. The AFL Commission, keen to maximise the potential gains, will wait for the current takeover speculation on Ten Network to be resolved. The free-to-air TV groups are set to pay between $A1.5bn and $A1.6bn in the agreement covering the next five seasons, up from $A1.258bn previously. Among Ten’s suitors is a consortium of Foxtel and Discovery Communications that has made an offer worth $A590m

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN FOOTBALL LEAGUE, AUSTRALIAN FOOTBALL LEAGUE COMMISSION, FOXTEL MANAGEMENT PTY LTD, DISCOVERY COMMUNICATIONS INCORPORATED, SEVEN WEST MEDIA LIMITED – ASX SWM, FOX SPORTS AUSTRALIA PTY LTD, CITIGROUP PTY LTD, NATIONAL BASKETBALL ASSOCIATION

AFL gains for Seven, as NRL loses audience

Original article by Michael Bodey
The Australian – Page: 23 : 29-Sep-14

Despite Seven West Media agreeing to let pay TV provider Fox Sports simulcast almost all Australian Football League (AFL) matches, the free-to-air network is set to record a gain in audience ratings for the 2014 season. The AFL grand final played on 27 September appears likely to be the most-watched program for the year, with an average capital city viewers figure of 2.813 million. At the same time the ratings for National Rugby League matches have declined compared with 2013, dragging down the performance of main Seven rival Nine Entertainment

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, SYDNEY SWANS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, FOX SPORTS, FREMANTLE DOCKERS FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, FUSION STRATEGY, COLLINGWOOD FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, FOXTEL MANAGEMENT PTY LTD, BRISBANE BRONCOS LIMITED – ASX BBL, SOUTH SYDNEY RUGBY LEAGUE CLUB, BULLDOGS RUGBY LEAGUE CLUB LIMITED