AFL kicking goals as Toyota signs record $18.5m annual sponsorship deal

Original article by John Stensholt
The Australian – Page: 21 & 24 : 15-Mar-19

Toyota has renewed its naming-rights sponsorship deal with the Australian Football League until 2023. The car-make will pay $18.5m a year to be the AFL’s major sponsor, compared with $16m annually under its current deal. As part of the new deal, Toyota will also become the AFL’s official community partner, as well as the official automotive partner of the women’s AFL competition. The AFL’s latest financial report shows that it boasted revenue of more than $200m from commercial operations in 2018, including sponsorship packages.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, NATIONAL RUGBY LEAGUE, TENNIS AUSTRALIA, KIA MOTORS AUSTRALIA PTY LTD

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