AUTOMOBILE DRIVERS – AUSTRALIA

New data shows decreasing proportion of younger drivers on our roads, but more seniors staying behind the wheel

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

New automotive data from Roy Morgan shows significant changes to who is likely to be behind the wheel in Australia; the proportion of people in younger age groups driving is decreasing, while the proportion in older age groups driving is rising. The data also reveals that of those intending to purchase a new vehicle in the future, a growing proportion are older Australians. As of December 2019, the 50-64 age group has the highest proportion of vehicle drivers, at 93%. This was followed by those aged 65-69 (91%), 35-49 (91%), 70-74 (89%), 75-79 (86%), 30-34 (84%), 25-29 (74%), 80+ (71%), 18-24 (63%) and 16-17 (32%). These findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

New app enlists ride-share drivers to cover breaking news stories

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Original article by David Marin-Guzman
The Australian Financial Review – Page: 3 : 12-Apr-17

The NewsCar app, which will be launched in Sydney in late April 2017, allows motorists to be paid for supplying free-to-air TV networks with live video from the scene of breaking news events. The app enables TV networks to identify motorists who are close to the scene and direct them to record "first response" video on their mobile phone in return for instant payment. Members of the Ride Share Drivers Association of Australia will be given priority in allocating first response assignments.

CORPORATES
NEWSCAR, RIDER SHARE DRIVERS ASSOCIATION OF AUSTRALIA, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, UBER AUSTRALIA PTY LTD, BELL PARTNERS PTY LTD

Australian drivers most satisfied with Japanese cars

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

Across all 35 categories in the Roy Morgan Customer Satisfaction Awards, car manufacturers have the highest overall rate of customer satisfaction. Some 92 per cent of drivers report being very or fairly satisfied by their current vehicle make. A division of Toyota, Lexus leads the way with 96 per cent of its drivers satisfied. Fellow Japanese manufacturers Mazda and Subaru satisfy 95 per cent of their owners. Six manufacturers are tied with 94 per cent satisfaction among drivers, including Japanese brands Toyota, Honda, Suzuki and Isuzu UTE, South Korea’s Hyundai and Germany’s Mercedes-Benz. While there are over 15 million satisfied drivers across the country, there are also over 540,000 who are dissatisfied with their current car brand – and they are eager to replace it. Dissatisfied drivers are twice as likely as others to intend to buy a new car within the next year (7 per cent). Overall, the number of Australians planning to buy a new car in the next 12 months rose marginally in November to 569,000. The total number of prospective buyers over the next four years is unchanged since October at 2,264,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LEXUS, MAZDA MOTOR CORPORATION, SUBARU, TOYOTA MOTOR CORPORATION, HONDA MOTOR CORPORATION, SUZUKI MOTOR CORPORATION, ISUZU UTE AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY LIMITED, MERCEDES-BENZ AG

How 3.8 million Bathurst 1000 viewers drink and drive

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Oct-16

A Roy Morgan Single Source survey has found that 19 per cent of Australians aged 14+ (3.8 million people) will watch the 2016 Bathurst 1000 on TV. The survey, which was carried out in the year to June, also shows that 82 per cent of Bathurst 1000 viewers are adult drinkers. Some 76 per cent of these people mostly drink alcohol at home, compared with 69 per cent of all Australian drinkers aged 18+. Likewise, 41 per cent of them prefer beer to wine, compared with 30 per cent of all adult drinkers. Meanwhile, 90 per cent of Bathurst viewers drive, compared with 83 per cent of all Australians aged 14+.

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ROY MORGAN RESEARCH LIMITED

More Australians aged 80+ drive than 18-24 year-olds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jan-16

A Roy Morgan Single Source survey has found that 69 per cent of Australians aged 80+ were automobile drivers in 2015, compared with just 59 per cent in 2007. In contrast, the number of drivers aged 18-24 has fallen from 72 per cent to 68 per cent over the same period. The survey shows that all older age groups are now more likely to drive than their younger counterparts. Meanwhile, 45 per cent of those who intended to buy new car within the next four years were aged 50 and over in 2015, compared with just 38 per cent in 2007.

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ROY MORGAN RESEARCH LIMITED

Aussie parents drive up to 4200km more per year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that Australian motorists drive an average of 15,813km a year. This is about 2,000km less than 10 years ago. The survey, which was carried out in the year to May 2015, also shows that the 4.9 million drivers who are parents with children under the age of 18 drive an average of 17,659km per year. Parents whose children are aged 0-2 and 3-5 drive an average of 15,807km and 15,570km a year respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More cars on the road…but fewer accidents

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-15

A Roy Morgan Single Source survey has found that the number of motorists on Australian roads has risen from 13.3 million to 15.9 million over the last decade. However, the proportion of motorists who have reported having at least one accident while driving in the previous five years has fallen from 20.8 per cent in the year to March 2005 to 19.1 per cent in the year to March 2015. Tasmania was the only state with a marked increase in the proportion of motorists who had at least one accident in the previous five years, rising from 19 per cent to 23.8 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESTERN AUSTRALIA. OFFICE OF ROAD SAFETY

Speed demons or show offs? Australia’s sports car drivers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-15

A Roy Morgan Single Source survey has found that just 326,000 Australian motorists own a sports car, coupe or two-door convertible. The survey, which was carried out in the year to December 2014, also shows that Mitsubishi is the most popular brand among sports car owners, accounting for 11.1 of these motorists. This is followed by Toyota (10.8 per cent) and BMW (8.4 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, MAZDA AUSTRALIA PTY LTD

Garage vs dealer: where Aussies get their cars serviced

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 43 per cent of Australian motorists take their main vehicle to a professional for some kind of service or repairs in an average three-month period. The survey, which was carried out in the year to November 2014, also shows that routine services account for 39 per cent of all automotive work. Meanwhile, 42 per cent of motorists prefer to take their vehicle to a traditional automotive garage/workshops for routine work, followed by the dealer where it was bought (29 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fuel efficiency still top priority for Aussie motorists

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that 79 per cent of Australians aged 14+ who are motorists consider fuel efficiency to be more important in a vehicle than high performance. The survey, which was carried out in the year to November 2014, also shows that 75 per cent will only buy a car with a proven track record, and 72 per cent spend a lot of time researching their options before deciding which car to buy. Meanwhile, 69 per cent of drivers agree that "I usually only consider the main car manufacturers as I don’t like to take the risk of a lesser known make"

CORPORATES
ROY MORGAN RESEARCH LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MAZDA AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, JEEP AUSTRALIA