Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20
New automotive data from Roy Morgan shows significant changes to who is likely to be behind the wheel in Australia; the proportion of people in younger age groups driving is decreasing, while the proportion in older age groups driving is rising. The data also reveals that of those intending to purchase a new vehicle in the future, a growing proportion are older Australians. As of December 2019, the 50-64 age group has the highest proportion of vehicle drivers, at 93%. This was followed by those aged 65-69 (91%), 35-49 (91%), 70-74 (89%), 75-79 (86%), 30-34 (84%), 25-29 (74%), 80+ (71%), 18-24 (63%) and 16-17 (32%). These findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.
ROY MORGAN LIMITED