New data shows decreasing proportion of younger drivers on our roads, but more seniors staying behind the wheel

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Mar-20

New automotive data from Roy Morgan shows significant changes to who is likely to be behind the wheel in Australia; the proportion of people in younger age groups driving is decreasing, while the proportion in older age groups driving is rising. The data also reveals that of those intending to purchase a new vehicle in the future, a growing proportion are older Australians. As of December 2019, the 50-64 age group has the highest proportion of vehicle drivers, at 93%. This was followed by those aged 65-69 (91%), 35-49 (91%), 70-74 (89%), 75-79 (86%), 30-34 (84%), 25-29 (74%), 80+ (71%), 18-24 (63%) and 16-17 (32%). These findings are drawn from the Roy Morgan Single Source survey, compiled from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s