Competition heats up in vehicle servicing as national fleet becomes more reliable

Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-18

The proportion of Australian drivers requiring their main vehicle to be serviced or repaired three or more times a year has declined from 30.5% to just 18.4% in the past 11 years, according to Roy Morgan’s latest vehicle servicing survey data. As vehicles become more reliable, the percentage of drivers requiring two or fewer services or repairs a year has correspondingly increased from 69.5% to 81.6% over the same period. Motorists continue to show a preference for dealer-run service centres when their vehicle is new or near-new, with a tendency to shift to local garage service centres as the vehicle ages. This transition is most pronounced at the five-year mark, when many factory warranties or lease-hold agreements expire. The latest auto servicing data is collected as part of Roy Morgan’s Single Source survey, via in-depth, personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including 12,295 who rated their satisfaction level with various kinds of service centres.

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ROY MORGAN LIMITED

Garage vs dealer: where Aussies get their cars serviced

Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 43 per cent of Australian motorists take their main vehicle to a professional for some kind of service or repairs in an average three-month period. The survey, which was carried out in the year to November 2014, also shows that routine services account for 39 per cent of all automotive work. Meanwhile, 42 per cent of motorists prefer to take their vehicle to a traditional automotive garage/workshops for routine work, followed by the dealer where it was bought (29 per cent)

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ROY MORGAN RESEARCH LIMITED