SUVs speed past passenger vehicles as the top choice of next new car purchase

Original article by Roy Morgan
Market Research Update – Page: Online : 14-Aug-19

New data from Roy Morgan shows that 825,000 (40%) Australians aged 14+ who are intending to purchase a new vehicle in the next four years plan on buying an SUV, making Sports Utility Vehicles the number one choice for Australians on the lookout for a new car. SUVs have enjoyed a persistent rise in popularity, especially over the past decade. In 2009, 19.3% of those intending on buying a new car indicated they would purchase an SUV. This figure has more than doubled to 40% of buyers as of May 2019. The increase in SUV popularity has come at the expense of passenger vehicles, which have declined from 59.8% in 2009 to 36% as of May 2019 – a drop of 23.8%. Roy Morgan CEO Michele Levine says the increasing popularity of SUVs has been evident for many years, both in terms of the data and what we are seeing on our roads. She says it was only a matter of time before SUVs overtook passenger vehicles as the number one option among those intending to purchase a new car.

CORPORATES
ROY MORGAN LIMITED

Australian drivers most satisfied with Japanese cars

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

Across all 35 categories in the Roy Morgan Customer Satisfaction Awards, car manufacturers have the highest overall rate of customer satisfaction. Some 92 per cent of drivers report being very or fairly satisfied by their current vehicle make. A division of Toyota, Lexus leads the way with 96 per cent of its drivers satisfied. Fellow Japanese manufacturers Mazda and Subaru satisfy 95 per cent of their owners. Six manufacturers are tied with 94 per cent satisfaction among drivers, including Japanese brands Toyota, Honda, Suzuki and Isuzu UTE, South Korea’s Hyundai and Germany’s Mercedes-Benz. While there are over 15 million satisfied drivers across the country, there are also over 540,000 who are dissatisfied with their current car brand – and they are eager to replace it. Dissatisfied drivers are twice as likely as others to intend to buy a new car within the next year (7 per cent). Overall, the number of Australians planning to buy a new car in the next 12 months rose marginally in November to 569,000. The total number of prospective buyers over the next four years is unchanged since October at 2,264,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LEXUS, MAZDA MOTOR CORPORATION, SUBARU, TOYOTA MOTOR CORPORATION, HONDA MOTOR CORPORATION, SUZUKI MOTOR CORPORATION, ISUZU UTE AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY LIMITED, MERCEDES-BENZ AG

More young singles, couples and parents now car-free while older homes hold on to their wheels

Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Sep-15

A Roy Morgan Single Source survey (April 2010 – March 2011 and April 2014 – March 2015) has found that an estimated 574,000 Australian households (6.3 per cent) now do not have a car, up from 490,000 (5.8 per cent) four years ago. A higher proportion of younger and mid-life households, ranging from Young Singles, Young Couples and Young Parents through to Mid-Life Families, now do not have car compared with 2011. Older Households – which make up around a third of the population – have bucked the trend, and are now less likely to be car-free.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Which make of car do Australians like most?

Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has found that 36.5% of Australians aged 14+ who are planning to buy a new car within the next four years say that Toyota is "a brand I like". This compares with 31.5 per cent in the previous 12 months. Meanwhile, 28.8 per cent of new car intenders said they like BMW, followed by Mercedes-Benz (27.8 per cent) and Audi (25.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MERCEDES-BENZ AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED, AUDI AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED