Original article by Roy Morgan
Market Research Update – Page: Online : 14-Aug-19
New data from Roy Morgan shows that 825,000 (40%) Australians aged 14+ who are intending to purchase a new vehicle in the next four years plan on buying an SUV, making Sports Utility Vehicles the number one choice for Australians on the lookout for a new car. SUVs have enjoyed a persistent rise in popularity, especially over the past decade. In 2009, 19.3% of those intending on buying a new car indicated they would purchase an SUV. This figure has more than doubled to 40% of buyers as of May 2019. The increase in SUV popularity has come at the expense of passenger vehicles, which have declined from 59.8% in 2009 to 36% as of May 2019 – a drop of 23.8%. Roy Morgan CEO Michele Levine says the increasing popularity of SUVs has been evident for many years, both in terms of the data and what we are seeing on our roads. She says it was only a matter of time before SUVs overtook passenger vehicles as the number one option among those intending to purchase a new car.
ROY MORGAN LIMITED