AUTOMOBILES – PURCHASING – AUSTRALIA

New vehicle buying intentions up 142,000

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey, which was carried out in the three months to November 2017, shows that 2.38 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This is an increase of 142,000 over the same period in 2016, and has left intentions only marginally lower than the 15-year high recorded in February 2017. The survey also shows that new vehicle intenders continue to have a much higher level of consumer confidence than the population average. Over the November quarter, the consumer confidence for all Australians was 114.1, whereas those intending to purchase a new vehicle in the next four years had a much higher level with 122.8. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 13,000 (2.2%) over the same period in 2016 to be currently on 615,000. Those intending to purchase in the next 12 months also had higher-than-average consumer confidence.

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ROY MORGAN LIMITED

New vehicle buying intentions up in September for the fourth consecutive month

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 2.491 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 184,000 intenders over the last four months. The big improvement has left new vehicle intentions only marginally lower than the 15-year high recorded in February 2017. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 14,000 (1.5%) over the same period in 2016 to be currently on 626,000. A major driver of increased intentions over the next four years is that intenders have a much higher level of consumer confidence than the population average. Over the September quarter, the consumer confidence level for all Australians was 113.3, whereas those intending to purchase a new vehicle in the next four years had a confidence level of 121.8. Those intending to purchase in the next twelve months also had higher than average confidence (120.9).

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ROY MORGAN LIMITED

Open market the death of car makers

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Original article by Simon Evans
The Australian Financial Review – Page: 7 : 18-Oct-17

Holden’s share of Australia’s new car market has fallen from about 20 per cent in the 1990s to just seven per cent. Holden will be the last car maker to cease local manufacturing when its Adelaide plant closes on 20 October. Former Mitsubishi Motors Australia CEO Tom Phillips says local car-makers struggled due to the influx of international car brands, with some 65 models competing in a relatively small market in terms of population. He adds that a change in consumers’ vehicle preferences also contributed to the demise of the local industry.

CORPORATES
GM HOLDEN LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GENERAL MOTORS CORPORATION, FLINDERS UNIVERSITY

New car buying intentions up in August – biggest gains to Toyota, Mitsubishi, Kia, VW and Skoda

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-17

A Roy Morgan Single Source survey has found that 2.457 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 53,000 from July and is only marginally lower than the 15-year high recorded in February 2017. The survey also shows that the number of Australians intending to purchase a new car in the next 12 months has increased by 9.2% over the last quarter, to 679,000. A major driver of increased intentions over the next 12 months is that this group has a much higher level of consumer confidence than the population average. Over the August quarter, the consumer confidence level for all Australians was 113.1, whereas those intending to purchase a new car in the next 12 months had a much higher confidence level (125.2).

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ROY MORGAN RESEARCH LIMITED

New Car Buying Intention softens after setting new records earlier in the year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-17

A Roy Morgan Single Source survey shows that an estimated 622,000 Australians aged 14+ plan to buy a new car in the next 12 months. Meanwhile, some 2,279,000 Australians intend to buy a new car in the next four years – down from a record of 2,490,000 in February, but almost 15,000 higher than in 2016. Roy Morgan Research’s Automotive Account Manager, Rob Heneghan, says analysis using the Helix Personas segmentation shows that one of the biggest drops in buying intention has been amongst the most affluent groups, Leading Lifestyles, which traditionally makes up the largest portion of new car intenders.

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ROY MORGAN RESEARCH LIMITED

Tesla more valuable than GM or Ford – and the majority of Australians are on-board

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 63% of Australians would pay more for a "Zero Emissions" car like Tesla, including 100% of 18-24yr olds and 72% of 25-34yr olds. The results were consistent around Australia, with significant majorities in all states – both regionally (62%) and in capital cities (62%), and both genders – women (65%) and men (61%) saying they were willing to pay more for a "Zero Emissions" car. The poll was conducted on 17 March 2017) in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

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ROY MORGAN RESEARCH LIMITED, TESLA INCORPORATED, FORD MOTOR COMPANY, GENERAL MOTORS CORPORATION

State of the Nation 27: Booming Australian Automotive Industry accelerates towards ‘Decade of Upheaval’

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-17

Roy Morgan Research CEO Michele Levine has presented the latest State of the Nation Report in Melbourne with a special Spotlight on the Australian Automotive Industry. The State of the Nation Report looks at the changes underway in the Australian automotive industry and the even bigger changes that are set to impact on every part of the industry throughout the 2020s. 2025 has been identified as a tipping point for the industry as a whole as it faces digital disruption – any automotive players that fail to plan fully for the future involving increased car-sharing, driverless cars, and purely online sales will find it far too hard to catch up to "first-movers" by the time 2025 rolls around.

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ROY MORGAN RESEARCH LIMITED

1 in 4 new car buyers watch the Formula 1

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-17

A Roy Morgan Single Source survey has found that 13 per cent of Australians aged 14+ (2.65 million people) reported "almost always" or "occasionally" watching Formula 1 car racing on TV in the 12 months to December 2016. However, this rises to 24 per cent among Australians who intend to buy a new car this year. The survey also shows that 48 per cent of F1 viewers regard themselves as "a bit of a car enthusiast", and 37 per cent "would like a car that handles like a racing car". The levels of agreement with these automotive attitudes are more than twice as high among F1 viewers than the average Australian. Meanwhile, F1 viewers are around twice as likely as the average new car buyer to have Audi (106 per cent more likely) or Holden Special Vehicle (+97 per cent) on their shortlist of makes. They are also much more inclined to be considering a Jeep (68 per cent more likely than average), Mercedes-Benz (+49 per cent) or BMW (+47 per cent).

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ROY MORGAN RESEARCH LIMITED, AUDI AG, HOLDEN SPECIAL VEHICLES, JEEP, MERCEDES-BENZ AG, BMW AG, SKODA AUTOMOBILOVA AS, MITSUBISHI MOTORS CORPORATION, LEXUS, VOLKSWAGEN AG, LAND ROVER, TESLA MOTORS INCORPORATED

SUV sales about to overtake cars

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Original article by Aaron Patrick
The Australian Financial Review – Page: 7 : 6-Jan-17

Australians bought 1,178,133 new cars in 2016, or two per cent more than in 2015. Figures from the Federal Chamber of Automotive Industries, released on 5 January 2017, show that the most popular models were Toyota HiLux (42,104 units) Toyota Corolla (40,330), Hyundai i30 (37,772), and Ford Ranger (36,934). Sport utility vehicles were still very popular among buyers, with sales rising 3.4 per cent to a record 47.6 per cent of combined passenger car and SUV sales.

CORPORATES
FEDERAL CHAMBER OF AUTOMOTIVE INDUSTRIES, TOYOTA MOTOR CORPORATION, HYUNDAI MOBIS COMPANY LIMITED, FORD MOTOR COMPANY, DR ING HCF PORSCHE AG, MERCEDES-BENZ AG, BMW AG, AUSTRALIAN AUTOMOTIVE AFTERMARKET ASSOCIATION

Over $5billion in car sales next year could be decided over Big Bash cricket

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that nearly 570,000 Australians plan to buy a new car in 2017, and 21 per cent of them say they "almost always" watch Twenty20 cricket on TV (compared with 16 per cent of all Australians aged 14+). The survey, which was carried out in the year to September 2016, also shows that these dedicated Twenty20 viewers have an average budget of $43,000 for their next car, compared with $38,500 among new car buyers overall. Meanwhile, compared to the average new car buyer in the market, Twenty20 fans are 28 per cent more likely to agree that they would like a car that handles like a racing car, 23 per cent are more likely to say they will only be buying a car that is fun to own, and 21 per cent are more likely to regard themselves as a car enthusiast.

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ROY MORGAN RESEARCH LIMITED