New car buying intentions up in August – biggest gains to Toyota, Mitsubishi, Kia, VW and Skoda

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-17

A Roy Morgan Single Source survey has found that 2.457 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 53,000 from July and is only marginally lower than the 15-year high recorded in February 2017. The survey also shows that the number of Australians intending to purchase a new car in the next 12 months has increased by 9.2% over the last quarter, to 679,000. A major driver of increased intentions over the next 12 months is that this group has a much higher level of consumer confidence than the population average. Over the August quarter, the consumer confidence level for all Australians was 113.1, whereas those intending to purchase a new car in the next 12 months had a much higher confidence level (125.2).

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ROY MORGAN RESEARCH LIMITED

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