AUTOMOBILES – PURCHASING – AUSTRALIA

Australian drivers most satisfied with Japanese cars

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Dec-16

Across all 35 categories in the Roy Morgan Customer Satisfaction Awards, car manufacturers have the highest overall rate of customer satisfaction. Some 92 per cent of drivers report being very or fairly satisfied by their current vehicle make. A division of Toyota, Lexus leads the way with 96 per cent of its drivers satisfied. Fellow Japanese manufacturers Mazda and Subaru satisfy 95 per cent of their owners. Six manufacturers are tied with 94 per cent satisfaction among drivers, including Japanese brands Toyota, Honda, Suzuki and Isuzu UTE, South Korea’s Hyundai and Germany’s Mercedes-Benz. While there are over 15 million satisfied drivers across the country, there are also over 540,000 who are dissatisfied with their current car brand – and they are eager to replace it. Dissatisfied drivers are twice as likely as others to intend to buy a new car within the next year (7 per cent). Overall, the number of Australians planning to buy a new car in the next 12 months rose marginally in November to 569,000. The total number of prospective buyers over the next four years is unchanged since October at 2,264,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LEXUS, MAZDA MOTOR CORPORATION, SUBARU, TOYOTA MOTOR CORPORATION, HONDA MOTOR CORPORATION, SUZUKI MOTOR CORPORATION, ISUZU UTE AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY LIMITED, MERCEDES-BENZ AG

2016 likely to set a record for car sales – but what’s in store for 2017?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-16

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car within the next 12 months fell to 563,000 in the three months to October 2016. The recent decline has undone nearly all the steady growth in near-term new car purchase intention throughout the first half of 2016. Total intention to buy a new car within the next four years has also eased from the July peak, although it remains in positive territory year-on-year. There are now 2,264,000 new car buyers in the market.

CORPORATES
ROY MORGAN RESEARCH LIMITED

2016 likely to set a record for car sales – but what’s in store for 2017?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-16

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car within the next 12 months fell to 563,000 in the three months to October 2016. The recent decline has undone nearly all the steady growth in near-term new car purchase intention throughout the first half of 2016. Total intention to buy a new car within the next four years has also eased from the July peak, although it remains in positive territory year-on-year. There are now 2,264,000 new car buyers in the market.

CORPORATES
ROY MORGAN RESEARCH LIMITED

1 in 4 car buyers watch the Bathurst 1000 – and the auto makes in the race hold special appeal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-16

A Roy Morgan Single Source survey has found that 2,289,000 Australians aged 14+ intend to buy a new car in the next four years, while 602,000 plan to purchase their next car in the next 12 months. The survey also shows that the 3.8 million people who watch the Bathurst 1000 on TV are 25 per cent more likely than the average Australian to be in the market for a new car. Toyota and Mazda are the top two makes of choice overall as well as among the subset of Bathurst 1000 viewers, but race regulars Holden, Ford and Nissan get the largest increases in popularity among the event’s fans. They are 54 per cent more likely more likely to buy a Holden, 34 per cent more likely to buy a Ford and 23 per cent more likely to buy a Nissan.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, VOLVO CAR AUSTRALIA PTY LTD

GWS Giants crying out for a new AFL car sponsor

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-16

A Roy Morgan Single Source survey has found that 13 per cent of all Australian Football League fans intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2016, also shows that 17 per cent of Carlton and St Kilda supporters intend to buy a new car in the next four years. Meanwhile, 16 per cent of Greater Western Sydney Giants fans intend to buy a new car over this period, compared with about one in 10 in 2015. However, just eight per cent of Western Bulldogs fans intend to buy a new car in the next four years. The Giants and the Bulldogs are among just four AFL teams that currently do not have an automotive sponsor. Overall, around 2.3 million Australians aged 14+ are looking to buy a new car before 2020, and 45 per cent of them support an AFL club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, CARLTON FOOTBALL CLUB, ST KILDA FOOTBALL CLUB, GREATER WESTERN SYDNEY FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, NORTH MELBOURNE FOOTBALL CLUB LIMITED, ESSENDON FOOTBALL CLUB, WEST COAST EAGLES FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MELBOURNE FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG, RENAULT HOLDINGS PTY LTD

SUVs drive growth in new car market (and size matters)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Aug-16

A Roy Morgan Single Source survey has found that 2,331,000 Australians aged 14+ intend to buy a new vehicle in the next four years. This includes 634,000 who intend to do so within the next 12 months. The survey also shows that 885,000 Australians intend to buy an SUV in the next four years, which is almost 20 per cent higher than 12 months ago. Meanwhile, the number of Australians who intend to buy a new Toyota in the next four years has risen by 70,000, ahead of Hyundai (up 37,000) and Mitsubishi (up 28,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MITSUBISHI MOTORS AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, BMW AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD

New car market climbs higher in first half of 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-16

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car in the next four years rose by 100,000 to 2,302,000 in the six months to June 2016. The survey also shows that the number of people who intend to buy a new car in the next 12 months has risen by 60,000 over this period, to 628,000. Jordan Pakes of Roy Morgan Research notes that 74,000 new car intenders are considering buying a Toyota, while 70,000 are considering a Mazda.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, HONDA AUSTRALIA PTY LTD

Audi drivers are the most likely to be in the market for a new car

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-May-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian motorists intend to buy a new car in the next four years. The survey, which was carried out in the year to February 2016, also shows that 28 per cent of Audi drivers intend to buy a new car in the next four years, ahead of Volkswagen (23 per cent), Skoda (21 per cent) and Jeep (20 per cent) drivers. In contrast, drivers of a Hyundai or Suzuki are spot-on average, with 13 per cent intending to buy a new car in the next four years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, VOLKSWAGEN AG, SKODA AUTOMOBILOVA AS, JEEP, HYUNDAI MOTOR COMPANY LIMITED, SUZUKI AUTO COMPANY, MERCEDES-BENZ AG, LAND ROVER, BMW AG, RENAULT AUTOMATION SA, VOLVO CAR CORPORATION, MAZDA MOTOR CORPORATION, SSANGYONG MOTOR COMPANY LIMITED, HONDA MOTOR COMPANY LIMITED, KIA MOTORS CORPORATION, HOLDEN SPECIAL VEHICLES, LEXUS, PEUGEOT AUTOMOBILES AUSTRALIA, ISUZU MOTORS LIMITED, SAAB AUTOMOBILE AB, SUBARU

Fun-seeking car-buyers take note: some cars may not seem fun to drive, but owners can attest they are

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 22 per cent of the 2.3 million Australians who intend to buy a new car within the next four years agree with the statement "I will only buy a car that is fun to own". The survey, which was carried out in the year to December 2015, also shows that 35 per cent agree that BMW "makes vehicles that are fun to drive", followed by Audi (32 per cent) and Volkswagen (27 per cent). Meanwhile, 46 per cent of current Volkswagen drivers agree that the brand is fun to drive, ahead of Subaru (44 per cent) and Audi (41 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BMW AG, AUDI AG, VOLKSWAGEN AG, SUBARU, MERCEDES-BENZ AG, TOYOTA MOTOR CORPORATION, MITSUBISHI MOTORS CORPORATION, AUTOMOBILES PEUGEOT SA, SKODA AUTOMOBILOVA AS, HYUNDAI MOBIS COMPANY LIMITED, KIA MOTORS CORPORATION, RENAULT SA

New car market starts 2016 with intention uptick

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Mar-16

A Roy Morgan Single Source survey has found that 585,000 Australians aged 14+ intend to buy a new car in the next 12 months. The survey, which was carried out in January 2016, also shows that 2,210,000 Australians intend to buy a new car in the next four years. Jordan Pakes of Roy Morgan Research notes that around 30 per cent of Australia’s new car intenders plan to buy either a Toyota or Mazda in the next four years – up almost three per cent compared with a year ago. Other volume makes with more potential buyers now than a year ago include Ford and Hyundai.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD