BEER – AUSTRALIA

Full strength beer is preferred by Australia’s beer drinkers

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Apr-21

New data from Roy Morgan’s Alcohol Consumption Report shows that 6,277,000 Australians aged 18+ (34.6%) drink beer in an average four weeks. This is second only to wine as the alcoholic drink of choice for Australians. Nearly a third of Australians aged 18+ (30.2%) consumed full-strength beer in an average four weeks in 2020, down 3.1% points from 2019 (33.3%). In comparison only 8.6% of Australians consumed mid-strength beer (down 2.2% points on 2019) and just 2.8% (down 1.1% points) had low-alcohol beer in an average four weeks during 2020. Men are the main consumers of beer, with over half (52.4%) consuming beer in 2020 compared to only 17.5% of women. The ratio is very similar for full-strength beer with nearly half of men, 45.9%, consuming full strength beer in 2020 compared to only 15.2% of women. Less than one-in-seven men (13.9%) drink mid-strength beer and only 4.6% drink low-alcohol beer. Even fewer women (3.5%) drink mid-strength beer and just 1.1% of women drink low-alcohol beer. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

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ROY MORGAN LIMITED

Beer buddies: Australian men and the amber fluid

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-16

A Roy Morgan Single Source survey has found that 38.1 per cent of Australians aged 18+ drink beer at least once in any given four-week period. The survey, which was carried out in the year to March 2016, also shows that 5.3 million Australian men (or 58.8 per cent of the adult male population) drank some kind of beer in an average four weeks, compared with 1.7 million women (18.2 per cent). Meanwhile, 47.6 per cent of men consumed standard beer during this period, and 37.1 per cent drank premium/imported beer. Full-strength beer (53.6 per cent) is far more popular than mid-strength (13.6 per cent) or low-alcohol (10.1 per cent). Carlton Draught is the most popular beer brand, consumed by 11.1 per cent of Australian men in an average seven-day period.

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ROY MORGAN RESEARCH LIMITED