Full strength beer is preferred by Australia’s beer drinkers

Original article by Roy Morgan
Market Research Update – Page: Online : 26-Apr-21

New data from Roy Morgan’s Alcohol Consumption Report shows that 6,277,000 Australians aged 18+ (34.6%) drink beer in an average four weeks. This is second only to wine as the alcoholic drink of choice for Australians. Nearly a third of Australians aged 18+ (30.2%) consumed full-strength beer in an average four weeks in 2020, down 3.1% points from 2019 (33.3%). In comparison only 8.6% of Australians consumed mid-strength beer (down 2.2% points on 2019) and just 2.8% (down 1.1% points) had low-alcohol beer in an average four weeks during 2020. Men are the main consumers of beer, with over half (52.4%) consuming beer in 2020 compared to only 17.5% of women. The ratio is very similar for full-strength beer with nearly half of men, 45.9%, consuming full strength beer in 2020 compared to only 15.2% of women. Less than one-in-seven men (13.9%) drink mid-strength beer and only 4.6% drink low-alcohol beer. Even fewer women (3.5%) drink mid-strength beer and just 1.1% of women drink low-alcohol beer. The findings are from the Roy Morgan Single Source survey, Australia’s most trusted and comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED

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