CENTRAL BUSINESS DISTRICTS – VICTORIA

Melbourne protests bring different Melburnians to the city

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

A special Roy Morgan analysis of movement data in the Melbourne CBD during recent protests against vaccine mandates and the Andrews Government’s new pandemic legislation has brought an entirely different type of Melburnian to the city centre than we usually see in the CBD. A special Roy Morgan ‘Heat Map’ shows the home locations of people attending the Melbourne CBD protest. To determine who these people were, and where they came from, Roy Morgan ‘geo-fenced’ the area in front of Victoria’s Parliament House from 11am – 2.30pm on Saturday November 20, 2021. The devices that were seen in this area during the protest time period were then profiled by Helix Community and home location to produce the ‘Heat Map’ showing where the protesters had come from. The ‘Heat Map’ shows the areas with the heaviest concentration of protesters were led by outer suburban areas of the Melbourne metropolitan region such as South Morang (Postcode 3752), Tarneit (3029), Cranbourne (3977), Langwarrin (3910), Werribee (3030), Caroline Springs (3023) and Sunshine (3020). There were also protesters in the Melbourne CBD who came from as far afield as Ballarat, Geelong, Ocean Grove, Torquay, Wallan, Warragul, Hastings, Traralgon and Wonthaggi.

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ROY MORGAN LIMITED

Movement data in CBDs remains far below pre-COVID-19 levels

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-20

A special analysis of movement data in the Sydney and Melbourne CBDs shows that neither have returned to anything like the levels of earlier in the year, even before the latest Stage 3 lockdown in Melbourne and renewed fears of an outbreak in Sydney. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic. The number of devices seen in the Sydney CBD during the first week of July averaged only 53% of the levels seen during January and February. In recent days, several new cases of COVID-19 have been discovered around Sydney and the prospect of a return to lockdown appears to be rising. Further south, the number of devices seen in the Melbourne CBD during the first week of July averaged only 39% of the levels seen earlier in the year. The Melbourne metropolitan area has had restrictions progressively tightened since mid-June and returned to a Stage 3 lockdown during the past week. Although restrictions eased in both cities during May, and early June, the movement data for both CBDs remained well below the average levels in the pre-COVID-19 period as working from home has remained the norm for many city office workers throughout this period.

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ROY MORGAN LIMITED, UBERMEDIA

Mall refits maintain low Melbourne retail vacancies

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Original article by Larry Schlesinger
The Australian Financial Review – Page: 34 : 13-Jun-14

Data from CBRE indicates that the vacancy rate for prime and super prime retail properties in the Melbourne CBD was 1.45 per cent in June 2014. Net rents were steady in the year to June, while outlets such as clothing and shoe stores comprised about 26 per cent of tenants

CORPORATES
CBRE PTY LTD, HERRON TODD WHITE AUSTRALIA PTY LTD, HENNES OCH MAURITZ AB, LASALLE INVESTMENT MANAGEMENT INCORPORATED, DEXUS PROPERTY GROUP – ASX DXS