Original article by Roy Morgan
Market Research Update – Page: Online : 15-Jul-20
A special analysis of movement data in the Sydney and Melbourne CBDs shows that neither have returned to anything like the levels of earlier in the year, even before the latest Stage 3 lockdown in Melbourne and renewed fears of an outbreak in Sydney. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic. The number of devices seen in the Sydney CBD during the first week of July averaged only 53% of the levels seen during January and February. In recent days, several new cases of COVID-19 have been discovered around Sydney and the prospect of a return to lockdown appears to be rising. Further south, the number of devices seen in the Melbourne CBD during the first week of July averaged only 39% of the levels seen earlier in the year. The Melbourne metropolitan area has had restrictions progressively tightened since mid-June and returned to a Stage 3 lockdown during the past week. Although restrictions eased in both cities during May, and early June, the movement data for both CBDs remained well below the average levels in the pre-COVID-19 period as working from home has remained the norm for many city office workers throughout this period.
ROY MORGAN LIMITED, UBERMEDIA