Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

Research carried out by Roy Morgan in the year to March 2019 shows that 14.2 million Australians aged 14+ consume chocolate in an average four weeks. Nearly 11 million Australians (77.5%) eat chocolate bars, just over 8.9 million (62.9%) consume chocolate blocks, and 4.4 million (31.1%) indulge in boxed chocolates. Meanwhile, over 2 million Australians eat all three in an average four weeks, equating to 15.1% of chocolate consumers. The most popular combination for mixing and matching types of chocolate is those who consume both chocolate bars and blocks in an average four weeks, numbering some 4.22 million (29.8%) of all chocolate consumers. Roy Morgan CEO Michele Levine says that while chocolate boxes find their greatest appeal amongst the older Generation X, chocolate bars are the top pick of Millennials, and the most likely generation to indulge in boxed chocolates are in fact the younger Generation Z.

CORPORATES
ROY MORGAN LIMITED

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Apr-17

A Roy Morgan Single Source survey has found that 68.4% of Australians aged 14+ (just over 13.5 million people) ate some kind of chocolate in an average four weeks during the year to December 2016. This compares with 65.3% (12.5 million) in 2013. The survey also shows that 53.2% of Australians ate chocolate bars in 2016, (up from 47.9% in 2013), followed by chocolate blocks (41.8%, up from 40.2%) and boxed chocolates (19.2%, up from 16.5%). Although boxed chocolates are generally marketed as a gift someone would buy for someone else, nearly three-quarters (73.4%) of Australians who buy them in an average four weeks eat them too.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, FERRERO ROCHER

Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Aug-16

A Roy Morgan Single Source survey has found that 17.4 per cent of Australians aged 14+ consumed at least one Cadbury 50g chocolate bar in an average four-week period in the year to March 2016, well ahead of Kit Kat (12.8 per cent), Cadbury-owned Cherry Ripe (11.8 per cent), Mars Bar (9.3 per cent) and Snickers (6.7 per cent). In total, 52.8 per cent of Australians consume at least one chocolate bar in an average four-week period, while 55.8 per cent of chocolate-bar eaters also eat block chocolate, well above the national average of 42.8 per cent. Meanwhile, 25.7 per cent of chocolate-bar eaters also consume boxed chocolates, compared with the population average of 18.6 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, NESTLE AUSTRALIA LIMITED, MARS AUSTRALIA PTY LTD

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-16

A Roy Morgan Single Source survey has found that 69 per cent of Australians aged 14+ ate chocolate at once in an average four weeks during the year to December 2015. This compares with 65 per cent in the year to December 2013. The proportion of Australians who ate chocolate bars in any given four week rose from 48 per cent to 52 per cent over this period, and the proportion who ate chocolate blocks rose from 40 per cent to 43 per cent. Likewise, the proportion who ate boxed chocolates rose from 17 per cent to 19 per cent. The survey also shows that Cadbury is the most popular chocolate brand in all three categories.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, NESTLE AUSTRALIA LIMITED