Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19
Research carried out by Roy Morgan in the year to March 2019 shows that 14.2 million Australians aged 14+ consume chocolate in an average four weeks. Nearly 11 million Australians (77.5%) eat chocolate bars, just over 8.9 million (62.9%) consume chocolate blocks, and 4.4 million (31.1%) indulge in boxed chocolates. Meanwhile, over 2 million Australians eat all three in an average four weeks, equating to 15.1% of chocolate consumers. The most popular combination for mixing and matching types of chocolate is those who consume both chocolate bars and blocks in an average four weeks, numbering some 4.22 million (29.8%) of all chocolate consumers. Roy Morgan CEO Michele Levine says that while chocolate boxes find their greatest appeal amongst the older Generation X, chocolate bars are the top pick of Millennials, and the most likely generation to indulge in boxed chocolates are in fact the younger Generation Z.
ROY MORGAN LIMITED