Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

New research from Roy Morgan shows that over 15.2 million Australians now drink hot drinks in an average week, representing 74.1% of Australians aged 14+. The survey shows that 56.1% of Australians drink at least one cup of coffee in an average week, 47.6% drink tea and only 12.5% drink hot chocolate. Both hot tea and hot coffee are popular with older Australians, and Baby Boomers are the leading drinkers of both hot coffee (69.6%) and hot tea (61.1%) in an average week. The older Pre-Boomers are also big consumers of hot coffee (67.3%) and hot tea (59.9%), but less than a third of Generation Z drink either hot tea (32.3%) or hot coffee (30.5%) in an average week. Younger Australians are more likely to drink hot chocolate in an average week than their older counterparts, although the drink is in a clear third place for all age groups. Nearly a fifth of Generation Z (19.5%) drink hot chocolate in an average week, compared to only 7.3% of Pre-Boomers. Meanwhile, iced coffee is consumed by 1.1 million Australians (5.6%) in an average week, while just over 1 million Australians (5%) drink iced tea in an average week.

CORPORATES
ROY MORGAN LIMITED