Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-15

A Roy Morgan Single Source survey has found that 56.8 per cent of Australians aged 14+ visited a cafe in an average three-month period in the year to December 2014, compared with 53.7 per cent in 2010. The survey also shows that 38.4 per cent of the population bought fresh coffee in any given four weeks in 2014, up from 36.3 per cent in 2010. Meanwhile, 63.3 per cent of Melburnians pay at least one visit to a cafe for coffee or tea in an average three months, ahead of Hobart residents (62.7 per cent) and Sydneysiders (61 per cent)

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