CONSUMER BEHAVIOR – AUSTRALIA

The telly and the trolley: what Sunday night TV shows’ viewers spend on the week’s groceries

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-17

A Roy Morgan Single Source survey has found that Australians spend over two billion dollars a week on groceries. Meanwhile, viewers of the average Sunday night episode of Seven’s "My Kitchen Rules" together spend an average $236 million a week on groceries – around three times more than viewers of either Nine’s "Australia’s Got Talent" ($81 million) or Ten’s "I’m a Celebrity, Get Me Out of Here" ($71 million), which also aired on Sunday nights in early 2016. Seven’s mid-year season of "House Rules" reached $167 million worth of the week’s grocery expenditure on an average Sunday night, ahead of "The Voice" ($143 million) and "MasterChef" ($120 million). Reconfiguring viewership as an audience dollar value in the grocery market delivers the strongest boost to "MasterChef". Its typical pool of Sunday night viewers is not only popular among grocery buyers, but they spend $18 more a week than the average Australian. The show’s $120 million worth of "grocery market reach" is 14% bigger than its share of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Pay-TV defies on-demand boost

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Original article by Mitchell Bingemann
The Australian – Page: 25 : 23-Jan-17

Data from Roy Morgan Research shows that around 2.27 million Australian households had a Netflix subscription in December 2016. Some 428,000 homes have a Stan subscription, while about 151,000 homes use Presto. The figures also show that 2.42 million homes have a Foxtel subscription and 200,000 homes use FetchTV. Roy Morgan CEO Michele Levine notes that despite the growing use of subscription video-on-demand services, traditional free-to-air TV remains the main source of video content for Australian consumers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, FETCHTV PTY LTD, AMAZON PRIME

Which internet providers’ customers pay for their movie and TV downloads?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jan-17

A Roy Morgan Single Source survey has found that 1.45 million Australians aged 14+ buy movies and TV show downloads online in an average three-month period. These downloaders spent an estimated $A257 million combined in the 12 months to September 2016. Among customers of the top five fixed broadband providers, Dodo’s are the most likely to purchase movies and TV shows for download (10.9 per cent), ahead of those with Telstra (10.4 per cent), Optus (9.4 per cent) and iiNet (8.4 per cent). However, only 6.7 per cent of fixed broadband customers with TPG pay for any downloaded movies or TV shows in an average three months.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DODO INTERNET PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM

Australian Open tennis viewers a different breed to Aussies who play tennis

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-17

A Roy Morgan Single Source survey has found that 32.4% of Australians aged 14+ (6.4 million people) watch the Australian Open almost always or occasionally. However, just 45.1% of Australian Open viewers tune in for other tennis broadcasts. The survey, which was carried out in the year to September 2016, also shows that the Australian Open is particularly popular among people aged 50 or older; 36.3% of those aged 50-64 tune in to watch it, as do 46.3% of those aged 65+. In contrast, younger people show a distinct lack of interest in watching the Australian Open on TV, especially 14-17 year-olds (20.2%) and 18-24 year-olds (21.8%). Meanwhile, tennis participation is at its greatest among teenagers aged 14-17 years (16.2%), but starts slipping from 18 years onwards. While 7.0% of Australians overall play tennis, this slips to 4.3% of 50-64 year-olds and heads steadily south from there to 2.9% of those aged 65+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS

Renovation Nation: home improvement in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jan-17

A Roy Morgan Single Source survey has found that 62 per cent of Australia’s 13.6 million home owners did some kind of renovations in the year to September 2016. This compares with 57 per cent in the year to September 2013. The survey also shows that 43 per cent of home-owners did minor repairs/alterations in the last 12 months, while 27 per cent painted internal and/or external walls, window sills, ceilings and the like. Meanwhile, 17 per cent of home-owners spent more than $5,000 renovating or extending their home in the last year. This rises to 26 per cent for those who have been living at their current address for less than 12 months. In contrast, just 14 per cent of those who have been at the same address for five or more years have paid big bucks for home improvements.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Sweet drinks much more popular with kids than older Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: online : 5-Jan-17

A Roy Morgan Single Source survey has found that fruit juice and drinks, soft drinks, cordial and frozen beverages such as Slushies are all dramatically more popular with Australian children aged 6-13 years than with consumers aged 14 or older. In an average seven days, 62.3% of Australian children drink fruit juice/drinks at least once, 57.8% consume carbonated soft drinks, 32.4% drink cordial and 28.6% consume frozen drinks. Those figures exceed 100% as a substantial proportion of children are drinking more than one of these beverage types per week.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Boutique burgers and fancy fowl: the hipsterisation of fast food

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that 29.4 per cent of Australians visited McDonald’s at least once in an average four weeks in the year to September 2016, compared with 31.2 per cent in the year to September 2012. While this is due partly to the shrinking proportions of Generations Y (from 39.4 per cent to 35.3 per cent) and Z (from 40.3 per cent to 36.1 per cent) eating at or taking away from the hamburger giant, Generation X and Baby Boomers also appear to be losing interest. Grill’d has seen a slight year-on-year increase among Generation X visitors, but a noticeable drop among Gen Y (from 8.0 per cent to 5.4 per cent), and little change among Gen Z (8.3 per cent to 8.1 per cent). Meanwhile, the proportion of Australians visiting KFC has fallen from 20.4 per cent to 19.3 per cent since 2012. Like McDonalds, KFC’s popularity is strongest with Gens Y (23.9 per cent) and Z (26.2 per cent). Domino’s Pizza also continues to draw the younger generations, with Gen Y up from 13.6 per cent to 15.3 per cent, and Gen Z up from 14.2 per cent to 18.5 per cent, a growth also seen across other generations.

CORPORATES
ROY MORGAN RESEARCH LIMITED, McDONALD’S AUSTRALIA LIMITED, GRILL’D PTY LTD, KFC, DOMINO’S PIZZA ENTERPRISES LIMITED – ASX DMP, HUNGRY JACK’S PTY LTD, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD, OPORTO PTY LTD, PIZZA CAPERS

Over $5billion in car sales next year could be decided over Big Bash cricket

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that nearly 570,000 Australians plan to buy a new car in 2017, and 21 per cent of them say they "almost always" watch Twenty20 cricket on TV (compared with 16 per cent of all Australians aged 14+). The survey, which was carried out in the year to September 2016, also shows that these dedicated Twenty20 viewers have an average budget of $43,000 for their next car, compared with $38,500 among new car buyers overall. Meanwhile, compared to the average new car buyer in the market, Twenty20 fans are 28 per cent more likely to agree that they would like a car that handles like a racing car, 23 per cent are more likely to say they will only be buying a car that is fun to own, and 21 per cent are more likely to regard themselves as a car enthusiast.

CORPORATES
ROY MORGAN RESEARCH LIMITED

How Optus Xtra could become an advertiser’s dream

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

A Roy Morgan Single Source survey has found that 5.9 million Australian smartphone owners aged 14+ (37 per cent) agree that they would be interested in receiving ads on their mobile phone if it reduced their bill. The survey, which was carried out in the year to September 2016, also shows that 27 per cent of this potential mobile advertising audience is aged 14-24, while 26 per cent is aged 25-34. These are often the hardest audiences to reach (and engage) via traditional media advertising. Meanwhile, among smartphone owners who are receptive to mobile advertising, 56 per cent have not read a print newspaper in the last week and 44 per cent have not looked at a print catalogue; 31% have not even flipped through the latest issue of any magazine, and 24 per cent have not made a single trip to the cinema in the last year. On a normal weekday, 31 per cent do not listen to commercial radio and 14 per cent do not watch commercial TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SINGTEL OPTUS PTY LTD

Where did the year go? A look at how Australia spent its time in 2016

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-16

Roy Morgan’s Single Source shows that Australians aged 14+ watched 18.7 billion hours of TV in 2016, compared with a cumulative 17.7 billion hours spent at work. Australians also spent 15.1 billion hours listening to radio and 13.6 billion hours online, while another 6.2 billion hours were spent actively online at work, school, and everywhere else. Newspapers scored 2.1 billion hours of national attention over the year, with magazines claiming just shy of a billion hours overall. Meanwhile, Australians took 52 million holidays during the year (over 2.5 each on average, although around three in 10 did not take any trip).

CORPORATES
ROY MORGAN RESEARCH LIMITED