CONSUMER BEHAVIOR – AUSTRALIA

Australians want driverless cars – NOW

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 51% of Australian men and 41% of Australian women say they would travel in a driverless car now, for a total of 46% of all Australians. The majority of all age profiles 50 years and under are ready for autonomous vehicles. The poll was conducted on 15 March 2017, in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

CORPORATES
ROY MORGAN RESEARCH LIMITED

More Australians are using mobile data for talk, text and chat – especially people born overseas

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-17

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ used Facebook Messenger via mobile phone in an average four weeks during the six months to December 2016. This represents growth of 19 per cent compared with the same period in 2015. Meanwhile, use of WhatsApp grew by 15 per cent to 2.2 million average monthly users. Skype usage was virtually steady with just over 1.6 million users, use of Viber fell 28 per cent to 869,000 and WeChat usage rose by seven per cent to 340,000. The survey also shows that Australians born overseas are generally more likely to use these Over-The-Top communication apps, although people born in Australia and overseas are almost equally likely to use Facebook Messenger (32.6 per cent versus 32.9 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK MESSENGER, WHATSAPP, SKYPE, VIBER, WECHAT

NBN draws new homes to ISPs – and prompts switching

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Mar-17

A Roy Morgan Single Source survey has found that more than 1.2 million Australian homes were connected to the National Broadband Network (NBN) by the end of 2016. Eleven per cent of these residential NBN customers did not have any fixed internet a year ago. Among non-NBN fixed broadband homes, only five per cent connected for the first time in the last 12 months. The rate of switching is also much higher among NBN homes: 15 per cent switched provider in the last 12 months, compared with nine per cent of non-NBN homes. Combined, a total of 26 per cent of all NBN customers were up for grabs for internet service providers in 2016, either through switching or joining the market, almost double the rate in non-NBN homes.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Amazon set to benefit from Australians’ love affair with online shopping

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-17

A Roy Morgan Single Source survey has found that 44.2% of Australians aged +14 (just over 8.7 million people) bought one or more products via the internet in any given four-week period during the year to December 2016. This compares with 36.4%, or nearly 7 million people, in 2013. Some 3.9 million people bought items from the Entertainment and Leisure category in any given four weeks in 2016, followed by Fashion (2.3 million), Food and Beverages (2.1 million) and Reading Material (2 million). Meanwhile, analysis using Roy Morgan’s Technology Adoption Segments reveals that 51.9% of all online shoppers fall under the umbrella of either Technology Early Adopters or Professional Technology Mainstream, the two most digitally inclined segments of the population.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMAZON.COM INCORPORATED

State of the Nation 27: Booming Australian Automotive Industry accelerates towards ‘Decade of Upheaval’

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Mar-17

Roy Morgan Research CEO Michele Levine has presented the latest State of the Nation Report in Melbourne with a special Spotlight on the Australian Automotive Industry. The State of the Nation Report looks at the changes underway in the Australian automotive industry and the even bigger changes that are set to impact on every part of the industry throughout the 2020s. 2025 has been identified as a tipping point for the industry as a whole as it faces digital disruption – any automotive players that fail to plan fully for the future involving increased car-sharing, driverless cars, and purely online sales will find it far too hard to catch up to "first-movers" by the time 2025 rolls around.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Aldi is now the most-read supermarket catalogue, but Coles & Woolworths convert more readers into shoppers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-17

A Roy Morgan Single Source survey has found that 5.1 million Australians aged 14+ read or looked into an Aldi catalogue in the year to December 2016. Aldi’s weekly catalogue reach surpassed that for Coles (4.9 million) and Woolworths (4.8 million) for the first time in 2016. Readership of Aldi catalogues has now grown for three consecutive years, up 28 per cent over the period from four million Australians a week in 2013. IGA’s catalogues also gained readers from 2013 to 2015 but declined in 2016. The survey also shows that 52 per cent of Woolworths’ catalogue reach leads to a sale (up from 48 per cent in 2013), just ahead of 50 per cent for Coles (up from 46 per cent). Aldi’s reader-to-shopper conversion rate is unchanged over the period at 38 per cent, while IGA’s has grown from 36 to 37 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA

True commitment or fair-weather fandom: which AFL teams have the most engaged supporters?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-17

A Roy Morgan Single Source survey has found that just over 6.2 million Australians aged 14+ (or 31.5% of the population) reported that they "almost always or occasionally" watched regular season AFL on TV in the year to December 2016. Fans of the North Melbourne Kangaroos (77.5%) and Port Adelaide Power (77.1%) are most likely to watch regular-season matches on TV, while supporters of the Brisbane Lions (46.9%) and Sydney Swans (52.9%) are least likely to do so. Meanwhile, supporters of the Melbourne Demons (48.7%) are far more likely than other teams’ fans to go to an AFL match.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, PORT ADELAIDE FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, SYDNEY SWANS FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB

1 in 4 new car buyers watch the Formula 1

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Mar-17

A Roy Morgan Single Source survey has found that 13 per cent of Australians aged 14+ (2.65 million people) reported "almost always" or "occasionally" watching Formula 1 car racing on TV in the 12 months to December 2016. However, this rises to 24 per cent among Australians who intend to buy a new car this year. The survey also shows that 48 per cent of F1 viewers regard themselves as "a bit of a car enthusiast", and 37 per cent "would like a car that handles like a racing car". The levels of agreement with these automotive attitudes are more than twice as high among F1 viewers than the average Australian. Meanwhile, F1 viewers are around twice as likely as the average new car buyer to have Audi (106 per cent more likely) or Holden Special Vehicle (+97 per cent) on their shortlist of makes. They are also much more inclined to be considering a Jeep (68 per cent more likely than average), Mercedes-Benz (+49 per cent) or BMW (+47 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUDI AG, HOLDEN SPECIAL VEHICLES, JEEP, MERCEDES-BENZ AG, BMW AG, SKODA AUTOMOBILOVA AS, MITSUBISHI MOTORS CORPORATION, LEXUS, VOLKSWAGEN AG, LAND ROVER, TESLA MOTORS INCORPORATED

The Australian alcohol retail market in review

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Mar-17

The latest Alcohol Retail Currency report from Roy Morgan Research shows that Australians spent $14.5 billion on alcohol they purchased from a liquor retailer (as opposed to a bar or other licensed venue) in 2016. Dan Murphy’s accounted for nearly 30% of the total dollars (or $4.3 billion) spent on alcohol (up from 25.4% in 2015). Woolworths’ two other alcohol retailers, Woolworths Liquor and BWS, saw their market share shrink, but the three Woolworths-owned retailers had a total dollar market share of 49.2% ($7.1 billion). First Choice was the best of the Coles-owned liquor retailers, growing its market share from 4.5% to 5.0% ($0.7 billion) over the last year, while ALDI Liquor increased its share to 3.5% (or $0.5 billion) from 2.4% year-on-year. Proportionally speaking, supermarket-owned chains now account for 72.3% of the total market share (up on 69.1% in 2015), with other alcohol retailers trending either downwards or steady.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, WOOLWORTHS LIQUOR, BWS – BEER WINE SPIRITS, WOOLWORTHS LIMITED – ASX WOW, FIRST CHOICE LIQUOR SUPERSTORE, COLES GROUP LIMITED, ALDI LIQUOR, ALDI STORES SUPERMARKETS PTY LTD, LIQUORLAND (AUSTRALIA) PTY LTD, THIRSTY CAMEL PTY LTD, CELLARBRATIONS, VINTAGE CELLARS (AUSTRALIA) PTY LTD

What a difference a decade makes: our changing culinary habits and attitudes

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Mar-17

A Roy Morgan Single Source survey has found that 58.9% of Australians aged 14+ visited a cafe for coffee or tea at least once in an average three months in the year to December 2016. This compares with 51.1% in the year to December 2006. The survey also shows that the number of Australians who visit a cafe for a snack or meal at least once per quarter has risen from 40.8% to 48.2% over this period. Likewise, the number of Australians who go to a pub for a meal has risen from 38.8% to 44.5%, while dining at licensed restaurants has increased from 50.6% to 54.7%.

CORPORATES
ROY MORGAN RESEARCH LIMITED