CONSUMER BEHAVIOR – AUSTRALIA

New legislation banning sale of animal-tested cosmetics and skincare in line with public sentiment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-17

A Roy Morgan Single Source survey has found that in the year to December 2016, 46% of Australian women aged 14+ who use cosmetics nominated "Not tested on animals" as a feature that is important to them when purchasing make-up. This compares with 41% in the year to December 2012. Concern about animal testing is also becoming more widespread among Australian women when buying skincare products. The proportion of women who agree that it is important for the skincare products they purchase to be cruelty-free has risen from 39% to 44% per cent since 2012.

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ROY MORGAN RESEARCH LIMITED

Will Netflix, Spotify and Foxtel take off on Qantas?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Mar-17

A Roy Morgan Single Source survey has found that of the 22% of Australians aged 14+ who take at least one domestic flight with Qantas during the year, 87% own a smartphone and 76% own a tablet computer – both above the national ownership rates of 80% and 65% respectively. However, while these millions of passengers will likely be carrying a compatible device on board, only 60% currently use any of Qantas’s three new in-flight entertainment providers: Foxtel, Netflix and Spotify. Some 33% of Qantas domestic flyers watched Foxtel in the last four weeks, including its streaming options Go and Play, while 32% watched Netflix and 22% listened to Spotify.

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ROY MORGAN RESEARCH LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, SPOTIFY LIMITED

Kids now spend more time online than watching TV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Feb-17

Roy Morgan’s Young Australians Survey has found that Australians aged 6-13 spent an average of almost 12 hours a week using the internet in 2016, almost double the six-and-a-bit hours a week kids spent online in 2008. Including all internet use at home, school or elsewhere, the time spent online has risen consistently over the period, increasing by an average 42 minutes each year. In contrast, the average Australian youngster spent 10.5 hours a week watching TV in 2016, down from over 14.5 hours a week in 2008. However, almost 30 per cent of kids’ internet usage is done outside the home. At home, kids spend almost eight and a half hours a week using the internet – still around two hours less than they spend watching TV.

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ROY MORGAN RESEARCH LIMITED

Pie Face, pies and football

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Feb-17

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who like eating pies (and pasties) has grown from 8.1 million (42.6%) to almost 9.4 million people (47.5%) since 2013. The survey, which was carried out in the year to September 2016, also shows that 51.0% of Australians who live in rural areas are partial to pies/pasties, compared with 45.6% of city dwellers. Analysis by gender shows that men comprise 57.4% of pie fans, while 56.4% of AFL supporters and 55.5% of NRL supporters like eating pies/pasties.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, PIE FACE PTY LTD

Overall holiday intention down (but not everyone’s staying put)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jan-17

The latest findings from the Roy Morgan Holiday Tracking Survey show that the proportion of Australians planning to take a holiday slipped from 73% to its lowest point in almost three years (69%) in the 12 months to September 2016. The recent downturn appears to have been driven primarily by declining domestic holiday intention. In the September 2015 quarter, 73% of the population had a holiday in the pipeline, with 58% reporting that they were planning a holiday in Australia in the coming 12 months. As of the September 2016 quarter, total holiday intention had dropped to 69%, and domestic intention was at 55%. In contrast, overseas holiday intention is the same as it was a year ago (11%). Analysis using Roy Morgan’s consumer-profiling tool Helix Personas shows that educated, high-earning "Humanitarians" and the slightly younger, socially aware (but no less well paid) "New School Cool" Personas have the strongest overall holiday intention (at 87% apiece).

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ROY MORGAN RESEARCH LIMITED

The telly and the trolley: what Sunday night TV shows’ viewers spend on the week’s groceries

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Jan-17

A Roy Morgan Single Source survey has found that Australians spend over two billion dollars a week on groceries. Meanwhile, viewers of the average Sunday night episode of Seven’s "My Kitchen Rules" together spend an average $236 million a week on groceries – around three times more than viewers of either Nine’s "Australia’s Got Talent" ($81 million) or Ten’s "I’m a Celebrity, Get Me Out of Here" ($71 million), which also aired on Sunday nights in early 2016. Seven’s mid-year season of "House Rules" reached $167 million worth of the week’s grocery expenditure on an average Sunday night, ahead of "The Voice" ($143 million) and "MasterChef" ($120 million). Reconfiguring viewership as an audience dollar value in the grocery market delivers the strongest boost to "MasterChef". Its typical pool of Sunday night viewers is not only popular among grocery buyers, but they spend $18 more a week than the average Australian. The show’s $120 million worth of "grocery market reach" is 14% bigger than its share of the population.

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ROY MORGAN RESEARCH LIMITED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN

Pay-TV defies on-demand boost

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Original article by Mitchell Bingemann
The Australian – Page: 25 : 23-Jan-17

Data from Roy Morgan Research shows that around 2.27 million Australian households had a Netflix subscription in December 2016. Some 428,000 homes have a Stan subscription, while about 151,000 homes use Presto. The figures also show that 2.42 million homes have a Foxtel subscription and 200,000 homes use FetchTV. Roy Morgan CEO Michele Levine notes that despite the growing use of subscription video-on-demand services, traditional free-to-air TV remains the main source of video content for Australian consumers.

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ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD, FOXTEL MANAGEMENT PTY LTD, FETCHTV PTY LTD, AMAZON PRIME

Which internet providers’ customers pay for their movie and TV downloads?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jan-17

A Roy Morgan Single Source survey has found that 1.45 million Australians aged 14+ buy movies and TV show downloads online in an average three-month period. These downloaders spent an estimated $A257 million combined in the 12 months to September 2016. Among customers of the top five fixed broadband providers, Dodo’s are the most likely to purchase movies and TV shows for download (10.9 per cent), ahead of those with Telstra (10.4 per cent), Optus (9.4 per cent) and iiNet (8.4 per cent). However, only 6.7 per cent of fixed broadband customers with TPG pay for any downloaded movies or TV shows in an average three months.

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ROY MORGAN RESEARCH LIMITED, DODO INTERNET PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, IINET LIMITED, TPG TELECOM LIMITED – ASX TPM

Australian Open tennis viewers a different breed to Aussies who play tennis

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jan-17

A Roy Morgan Single Source survey has found that 32.4% of Australians aged 14+ (6.4 million people) watch the Australian Open almost always or occasionally. However, just 45.1% of Australian Open viewers tune in for other tennis broadcasts. The survey, which was carried out in the year to September 2016, also shows that the Australian Open is particularly popular among people aged 50 or older; 36.3% of those aged 50-64 tune in to watch it, as do 46.3% of those aged 65+. In contrast, younger people show a distinct lack of interest in watching the Australian Open on TV, especially 14-17 year-olds (20.2%) and 18-24 year-olds (21.8%). Meanwhile, tennis participation is at its greatest among teenagers aged 14-17 years (16.2%), but starts slipping from 18 years onwards. While 7.0% of Australians overall play tennis, this slips to 4.3% of 50-64 year-olds and heads steadily south from there to 2.9% of those aged 65+.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS

Renovation Nation: home improvement in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jan-17

A Roy Morgan Single Source survey has found that 62 per cent of Australia’s 13.6 million home owners did some kind of renovations in the year to September 2016. This compares with 57 per cent in the year to September 2013. The survey also shows that 43 per cent of home-owners did minor repairs/alterations in the last 12 months, while 27 per cent painted internal and/or external walls, window sills, ceilings and the like. Meanwhile, 17 per cent of home-owners spent more than $5,000 renovating or extending their home in the last year. This rises to 26 per cent for those who have been living at their current address for less than 12 months. In contrast, just 14 per cent of those who have been at the same address for five or more years have paid big bucks for home improvements.

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ROY MORGAN RESEARCH LIMITED