CONSUMER BEHAVIOR – AUSTRALIA

Ad execs overestimate public use of social media

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Original article by Max Mason
The Australian Financial Review – Page: 26 : 8-Jun-17

The AdNation 2017 has found that people who work in the advertising, marketing and media sector believe that 100 per cent of ordinary Australians used Facebook in the last week and 94 per cent used YouTube. In contrast, 79 per cent of ordinary Australians who were surveyed had used Facebook in the last week, and 61 per cent had used YouTube. There was a similar divergence for other social media platforms. The survey, which was undertaken on behalf of Think TV, also highlights the continued popularity of TV among ordinary Australians.

CORPORATES
FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, INSTAGRAM LLC, SNAPCHAT INCORPORATED, TWITTER INCORPORATED, GOOGLE INCORPORATED, THINK TV, UNIVERSITY OF ADELAIDE

Australians say ‘No’ to 100% foreign ownership of Fairfax

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-17

An Australia-wide Roy Morgan Survey has found that 78% of Australians aged 14+ do not want Fairfax Media to be 100% owned by either of the two overseas owned institutions that have lodged multi-billion dollar bids for the company. Meanwhile, 17% of Australians say that overseas-owned institutions should be allowed to buy Fairfax outright. The survey, which was conducted from 22-24 May 2017, also shows that 53% of Australians are in favour of allowing overseas-based institutions to own a minority stake in Fairfax. A larger majority of L-NP supporters (59%) are in favour of this option for Fairfax than ALP supporters (51%). The survey has also found that the internet is now the main source of information for 51% of Australians, compared to 24% for TV and 12% for both newspapers and radio.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, TPG CAPITAL LP, HELLMAN AND FRIEDMAN

More Australian women buying cosmetics at pharmacies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-17

A Roy Morgan Single Source survey has found that 50.5% of Australian women aged +14 bought cosmetics in an average six months in the year to December 2016, compared with 51.5% in the year to December 2006. The proportion of women who bought cosmetics from pharmacies has risen from 15.1% to 19.1 per cent, and the proportion that shops at supermarkets for cosmetics has risen from 11.4% to 12.1%. Meanwhile, Priceline is the most popular pharmacy chain among cosmetics buyers, and Roy Morgan’s Helix Personas consumer profiling tool shows that young women from the cashed-up, socially active Metrotech community are the most likely to buy cosmetics from this chain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRICELINE PHARMACY, CHEMIST WAREHOUSE, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, SEPHORA AUSTRALIA PTY LTD, MECCA COSMETICA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

Aldi hits new high in supermarket wars

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-May-17

The latest Supermarket Currency report from Roy Morgan Research shows that Australia’s grocery buyers spent $90.3 billion at supermarkets during the 12 months to March 2017. Of that, $32.2 billion was spent at Woolworths (35.7 per cent of the market, down from 36.3 per cent in the year to September 2016) and $30.0 billion at Coles (33.2 per cent, unchanged). Aldi claimed $11.9 billion of grocery buyers’ expenditure during the year (13.2 per cent, up from 12.5 per cent), stretching its lead over IGA, which fell to $8.4 billion (9.3 per cent, down from 9.8 per cent). The combined share of other supermarkets rose from 8.1 per cent to 8.6 per cent, or $7.8 billion.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, ALDI STORES SUPERMARKETS PTY LTD, IGA

More husbands than wives call the shots on Pay TV, and only 1 in 2 Aussie couples decide together

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-May-17

A Roy Morgan Single Source survey has found that half of Australia’s married or de facto couples have at least one subscription or pay TV service in their home. In 50 per cent of these homes, the decisions about whether, when and which provider were made together. The survey, which was carried out in the year to December 2016, also shows that in 30 per cent of cases, the man decided, while the woman did so in 20 per cent. Meanwhile, films are the number one content of interest to both husbands and wives with subscription or pay TV in the home. Overall 60 per cent say they are "very" or "quite" interested in watching new release or older films, ahead of News & Current Affairs and Documentaries, which are each of interest to 52 per cent of couples.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Battlers and retirees are more likely to have NBN than well-off homes and inner city Metrotechs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Apr-17

A Roy Morgan Single Source survey has found that 67 per cent of Australian homes had fixed internet in the six months to February 2017. Some 14 per cent of homes were connected to the NBN, while 53 per cent had a non-NBN fixed home broadband connection. Analysis using Roy Morgan’s Helix Personas shows that homes in the "Leading Lifestyles" Community are the most likely to have a fixed internet connection, but the least likely to be on the NBN: 75 per cent have fixed broadband overall, but only nine per cent have the NBN, as it has not yet arrived in many established inner metropolitan suburbs. Likewise, only 12 per cent of "Metrotechs" living mostly in gentrified inner city hotspots are on the NBN, while 59 per cent have regular fixed broadband. Meanwhile, 18 per cent of "Battlers" have the NBN, while 39 per cent have regular fixed broadband.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australians prefer to make mobile calls than get them

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Apr-17

A Roy Morgan Single Source survey has found that 14.2 million Australians aged 14+ (72 per cent) agree that "I love being able to contact my friends wherever I am". The survey, which was carried out in the year to December 2016, also shows that only 10.8 million of them also agree that "I enjoy people contacting me on my mobile phone". Meanwhile, women are more likely than men to enjoy contacting others (75 per cent vs 69 per cent) or being contacted themselves (63 per cent vs 56 per cent). Generation Z are the most likely to enjoy mobile phone contact either way (87 per cent and 76 per cent), but the pleasure of both making and receiving calls declines with age: to 83 per cent and 71 per cent among Gen Y, and 72 per cent and 58 per cent among Gen X.

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ROY MORGAN RESEARCH LIMITED

The rise of multi-destination travellers in the experience economy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Apr-17

The Roy Morgan Holiday Tracking Survey has found that a third of the 2.5 million Australians aged 14+ who went overseas on their last trip visited multiple destinations. The survey, which was carried out in the year to December 2016, shows that 85 per cent of these experience economy travellers were intent on experiencing the local culture. They were also prepared to spend more ($215 per person per night) and stay away longer (32 nights on average) to ensure that their desire for a rich experience is met. Experience economy travellers were also almost six times more likely than average to travel on a cruise ship for at least some of their holiday and more than three times as likely to stay in luxury five-star accommodation. Meanwhile, in the traditional economy, of the 13.5 million Australians who took at least one holiday in 2016 the vast majority (84.5%) of them visited just one destination on their trip, were away for only six nights, and spent an average of $160 per person per night.

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ROY MORGAN RESEARCH LIMITED

More Australians eating chocolate (even when it’s a gift for someone else!)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Apr-17

A Roy Morgan Single Source survey has found that 68.4% of Australians aged 14+ (just over 13.5 million people) ate some kind of chocolate in an average four weeks during the year to December 2016. This compares with 65.3% (12.5 million) in 2013. The survey also shows that 53.2% of Australians ate chocolate bars in 2016, (up from 47.9% in 2013), followed by chocolate blocks (41.8%, up from 40.2%) and boxed chocolates (19.2%, up from 16.5%). Although boxed chocolates are generally marketed as a gift someone would buy for someone else, nearly three-quarters (73.4%) of Australians who buy them in an average four weeks eat them too.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CADBURY AUSTRALIA LIMITED, LINDT AND SPRUNGLI (AUSTRALIA) PTY LTD, FERRERO ROCHER

Australians want driverless cars – NOW

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Apr-17

A special Roy Morgan Snap SMS Poll has found that 51% of Australian men and 41% of Australian women say they would travel in a driverless car now, for a total of 46% of all Australians. The majority of all age profiles 50 years and under are ready for autonomous vehicles. The poll was conducted on 15 March 2017, in conjunction with the Roy Morgan State of the Nation Report 27 – Focus on Australia’s Automotive Industry.

CORPORATES
ROY MORGAN RESEARCH LIMITED