CONSUMER BEHAVIOR – AUSTRALIA

We’re reluctant to pay for online news

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Original article by Max Mason
The Australian Financial Review – Page: 22 : 14-Aug-17

A survey of 2,000 Australians by Deloitte has found that 90 per cent of respondents are not willing to pay for news due to the wealth of content that is available online for free. However, the sixth annual Media Consumer Survey also found that the issue of "fake news" is a concern for 65 per cent of respondents. Meanwhile, the survey shows that the proportion of respondents who cite social media as a primary news source has fallen from 18 per cent to 14 per cent, while 53 per cent of respondents rated television advertising as having either a high or medium influence on their purchasing decisions.

CORPORATES
DELOITTE TOUCHE TOHMATSU LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NEWS CORPORATION – ASX NWS, FAIRFAX MEDIA LIMITED – ASX FXJ

Millennials driving growth in private health insurance with over one million increase since 2008

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Aug-17

A Roy Morgan Single Source survey has found that since 2008, there has been an increase of 1.1 million millennials with private health insurance, which accounts for 49.6% of the overall market growth. Millennials now account for 24.5% of the private health insurance market, compared with only 16.3% in 2008. Millennials’ share of the market was well below that of pre-boomers, baby boomers and generation X in 2008, but as a result of their rapid growth, they are now close to being the most significant generation in this market. Although 43.6% of millennials overall now have private health insurance, this varies considerably by income. In terms of personal income, 32.4% of millennials with an income of less than $50,000pa have private health insurance, but this increases to 71.1% among those with incomes of $100,000pa or more.

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ROY MORGAN RESEARCH LIMITED

It’s Official: Australians are concerned about security

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jul-17

A Roy Morgan Single Source survey has found that 65% of Australians aged +14 agreed with the statement "I’m security conscious" in March 2017, compared with a low of 60.5% in September 2013. Meanwhile, 45% reported that "I feel less safe than I used to", up from 53% in 2003 and just 39% in mid-2014. The survey also shows that 58% of Australians agree that "Crime is a growing problem in my community", compared with 70% in 2003 and just 53% in June 2015.

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ROY MORGAN RESEARCH LIMITED

Online shoppers come out at night while malls get mauled

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Original article by Eli Greenblat
The Australian – Page: 19 : 18-Jul-17

Online sales in Australia rose by more than 11 per cent in 2016, according to a new report from Australia Post. The "Inside Australian Online Shopping Report" shows that 30 per cent of online purchases comprised items from department stores and variety stores, while fashion products accounted for 22 per cent of all sales. Meanwhile, almost 33 per cent of online purchases were made between 7pm and 10pm, while residents of the Melbourne suburb of Point Cook boasted the largest growth in online purchases.

CORPORATES
AUSTRALIA POST

Millennials ‘happy to pay more’ for super

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Original article by Alice Uribe
The Australian Financial Review – Page: 17 : 13-Jul-17

Association of Superannuation Funds of Australia CEO Martin Fahey says a super fund’s brand seems to be a higher priority for the Millennial generation than the fees they pay. Newer funds such as Spaceship and Grow Super have been popular with younger Australians, despite having fees that are higher than average. Fahey rejects suggestions that younger people are easily taken in by marketing hype, arguing that they are in fact "very sophisticated" consumers.

CORPORATES
THE ASSOCIATION OF SUPERANNUATION FUNDS OF AUSTRALIA LIMITED, SPACESHIP FINANCIAL SERVICES PTY LTD, GROW SUPER, AUSTRALIAN BUREAU OF STATISTICS, ZUPER, MOBI SUPER, TYRO PAYMENTS, TIDSWELL FINANCIAL SERVICES LIMITED, RICE WARNER ACTUARIES PTY LTD, ATLASSIAN CORPORATION PLC

New Car Buying Intention softens after setting new records earlier in the year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Jul-17

A Roy Morgan Single Source survey shows that an estimated 622,000 Australians aged 14+ plan to buy a new car in the next 12 months. Meanwhile, some 2,279,000 Australians intend to buy a new car in the next four years – down from a record of 2,490,000 in February, but almost 15,000 higher than in 2016. Roy Morgan Research’s Automotive Account Manager, Rob Heneghan, says analysis using the Helix Personas segmentation shows that one of the biggest drops in buying intention has been amongst the most affluent groups, Leading Lifestyles, which traditionally makes up the largest portion of new car intenders.

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ROY MORGAN RESEARCH LIMITED

Solar Electric Panels hot items in Queensland & South Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jul-17

The latest Roy Morgan research shows almost one in four Australian households (23.2%) own a Home Solar Electric Panel (Year to March 2017). Ownership is strongest in South Australia (32.8%), Queensland (30.2%) and Western Australia (26.6%). However, take-up lags in Australia’s biggest States with only 17.7% of households in New South Wales and 21% of Victorian households owning Home Solar Electric Panels. In the next 12 months only 1% (94,000) of Australian households intend to buy (or replace) their Home Solar Electric Panels.

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ROY MORGAN RESEARCH LIMITED

News Corp takes majority stake in major mortgage broker

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jun-17

News Corp-controlled REA Group is taking an 80.3% stake in a major mortgage broker, Smartline. Roy Morgan Research data shows that Smartline is the number three player behind Mortgage Choice and Aussie. In addition, it has a different customer profile than the two majors, giving it a unique and strong market positioning. Currently, 30.1 % of mortgage holders in Australia (2.04 million) source their mortgage through a mortgage broker, well up on the 22.9% (1.39 million) recorded a decade ago. Among those who took out their mortgage in the last 12 months, 40% used a mortgage broker. Meanwhile, 88.9% of Smartline customers do one or more banking and finance activities online in an average four-week period, well above the mortgage broker customer average of 77.3%.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REA GROUP LIMITED – ASX REA, SMARTLINE HOME LOANS PTY LTD, MORTGAGE CHOICE LIMITED – ASX MOC, AUSSIE HOME LOANS LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Nearly three million Australians are ‘trusted advisors’ for finance and investment decisions

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jun-17

A Roy Morgan Single Source survey has found that 14% of Australians aged 14+ (2.96 million people) were asked by their friends or families for advice regarding their finances and investments in the year to March 2017. This large number of ‘trusted advisors’ has significant potential to influence the financial and banking decisions of the people who ask for their advice. The survey also shows that of the sixteen largest consumer banks, Citibank has the highest proportion of customers (25.2%) that are asked by friends or family for their financial advice. Macquarie Bank has the second highest proportion of customers who are asked for their advice (24.2%), followed by Heritage Bank (23.3%) and ING Direct (21.8%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, MACQUARIE BANK LIMITED – ASX MBL, HERITAGE BANK LIMITED – ASX HBS, ING DIRECT, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, WESTPAC BANKING CORPORATION – ASX WBC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, BANK OF SOUTH AUSTRALIA LIMITED, BENDIGO BANK, BANK OF WESTERN AUSTRALIA LIMITED

Over 1 in 3 Australians now have Netflix as subscriptions jump 20 percent in first quarter of 2017

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-17

A Roy Morgan Single Source survey shows that an estimated 7,091,000 million Australians aged 14+ (36 per cent) had Netflix in the three months to March 2017, up sharply from 5,862,000 (29 per cent) in the previous quarter. The latest surge in Netflix’s potential audience is the result of a 20 per cent jump in the number of household subscriptions since the end of 2016. An estimated 2,714,000 Australian homes (29 per cent) are now subscribed. Roy Morgan has been measuring Netflix in Australia since its beginning in early 2015. Roy Morgan Research CEO Michele Levine says what we have seen is a classic case of rapid technological adoption, with early adopters signing up first, professional technology mainstream following close behind, and a continuation of high growth as younger digital natives, older tech explorers, traditionalists and even technophobes begin to discover Subscription Video On Demand services.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED