CONSUMER BEHAVIOR – AUSTRALIA

New car buying intentions up in August – biggest gains to Toyota, Mitsubishi, Kia, VW and Skoda

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-17

A Roy Morgan Single Source survey has found that 2.457 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 53,000 from July and is only marginally lower than the 15-year high recorded in February 2017. The survey also shows that the number of Australians intending to purchase a new car in the next 12 months has increased by 9.2% over the last quarter, to 679,000. A major driver of increased intentions over the next 12 months is that this group has a much higher level of consumer confidence than the population average. Over the August quarter, the consumer confidence level for all Australians was 113.1, whereas those intending to purchase a new car in the next 12 months had a much higher confidence level (125.2).

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ROY MORGAN RESEARCH LIMITED

King cash dethroned as cards lead a revolution at the till

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Original article by Richard Gluyas
The Australian – Page: 23 : 15-Sep-17

The ­Reserve Bank of Australia’s latest triennial customer payments survey highlights the continuing decline in the use of cash as a payment option, in favour of debit and credit cards. The proportion of consumer transactions that were carried out with cash has fallen from 70 per cent in 2007 to just 37 per cent in fiscal 2016. However, cash remains the most popular payment option for transactions costing less than $A10, while cash is still widely used by older people. There was also a 20 per cent decline in payments via cheque in 2016-17.

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RESERVE BANK OF AUSTRALIA

Consumers put value before price: P&G

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Original article by Sue Mitchell
The Australian Financial Review – Page: 15 : 12-Sep-17

Procter & Gamble’s MD for Australia and New Zealand, Antoine Brun, claims that Australian consumers are not as interested in price promotions as some retailers in the $A90 billion food and grocery sector seem to think. He says retailers need to reduce their discounting "message", and instead focus more on product quality and innovation. Brun notes that extensive discounting discourages product innovation. Procter & Gamble’s brands include Oral B, Duracell and Gillette.

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PROCTER AND GAMBLE AUSTRALIA PTY LTD, PROCTER AND GAMBLE COMPANY, CHEMIST WAREHOUSE, PRICELINE PHARMACY, IRI

Most general insurance policy holders renew without approaching other companies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Sep-17

A Roy Morgan Single Source survey has found that 77.9% of Australians aged 14+ with general insurance do not approach any other company when renewing their policy. An additional 14.6% approach another company but do not change. Roy Morgan’s "General Insurance Industry Currency Report" also shows that the proportion of general insurance policy holders renewing with the same company after approaching others has increased from 11.4% in the year to July 2013 to 14.6% in the year to July 2017. The most loyal customers, based on the proportion of policy holders that renew without approaching another company, are with RACQ (85.2%), the RACV (84.1%) and RAC (83.8%). The least loyal are Budget Direct (63.3%) and GIO (67.2%).

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ROY MORGAN RESEARCH LIMITED, RACQ INSURANCE LIMITED, RACV INSURANCE, RAC INSURANCE PTY LTD, BUDGET DIRECT INSURANCE AGENCY PTY LTD, GIO AUSTRALIA LIMITED

It’s Official: Everything is happening later in life

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Sep-17

A Roy Morgan Single Source survey has found that Australians are living at home with their parents for longer than they did a decade ago. Some 58% of 18-19yr olds now live at home, compared to 54% in 2007, while 28% of 22-24yr olds live at home (up from 24% in 2007). Meanwhile, 42% of 30-34yr olds are renting, up significantly since 2007 (33%) and now 38% of 35-39yr olds are renting, up from 29% in 2007. Meanwhile, just under a third of Australians aged 30-34 have a home loan (33%), down from 43% in 2007, and 43% of 35-39yr olds have a home loan, down from 51% in 2007. The figures for 40-something Australians are little changed from a decade ago, with 51% of 40-44 yr olds now having a home loan (virtually unchanged from a decade ago). Now only 12% of 40-44yr olds own their home (down from 18% in 2007), and just 18% of 45-49yr olds own their home (28% in 2007). This trend is evident through older age groups.

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ROY MORGAN RESEARCH LIMITED

Price check: food and groceries

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-17

Richard Aedy, the host of ABC Radio National’s "The Money" program, examines the challenges facing Australian supermarkets and the way the sector is responding to changing consumer trends. His guests are Roy Morgan Research CEO Michele Levine, Small Business & Family Enterprise Ombudsman Kate Carnell, SupermarketGuru.com’s Phil Lempert, CHOICE lifestyle editor Kate Brown and data scientist Cathy O’Neil. They discuss issues such as the growth of Aldi in Australia, supermarkets’ growing use of private-label products, the entry of Amazon to the local market and the future of shopping.

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RADIO NATIONAL, AUSTRALIAN BROADCASTING CORPORATION, ROY MORGAN RESEARCH LIMITED, AUSTRALIA. OFFICE OF THE AUSTRALIAN SMALL BUSINESS AND FAMILY ENTERPRISE OMBUDSMAN, SUPERMARKETGURU.COM, CHOICE

State of the Nation: Media Report – the audience is transforming

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Aug-17

Roy Morgan Research CEO Michele Levine and leading futurist Dr. Ross Honeywill presented the latest State of the Nation: Media Report in Melbourne and Sydney in August. The report looks at challenges and opportunities facing the industry as the rate of change speeds up and consumers explore new ways of engaging with media, including the impact of key disruptive trends powered by digital innovation. Levine says the disruptive trends sweeping a growing media industry are transforming the ways Australians consume media and, in an age when everyone is always "on", it is vital that media companies connect directly with their audiences and know exactly who their audiences really are. She adds that the data reveals that traditional media enjoy high levels of trust, while their newer social-media centric competitors do not. The importance of building this trust in a future overwhelmed by fake news and consumer choice is more important than ever for retaining and building audiences.

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ROY MORGAN RESEARCH LIMITED

Nearly three and a half million increase in mobile bank users since 2013

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Aug-17

A Roy Morgan Single Source survey has found that 8.3 million Australians aged 14+ used mobile banking in an average four-week period in the six months to June 2017, compared with 4.83 million in the six months to June 2013. The survey also shows that the proportion of Australians who use mobile banking in an average four weeks has risen from 25.3% to 41.5% over this period, while the proportion who use a bank branch has fallen from 35.8% to 26.5%. Meanwhile, 62.8% of millennials now use mobile banking, compared to only 21.5% using branches. They now number 3.17 million users or 38.2% of the total market. This is well above generation X with 2.03 million or 24.5% of total mobile banking users.

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ROY MORGAN RESEARCH LIMITED

News Corp and Fairfax need to take notice of Robert Gottliebsen

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Original article by Michele Levine, Gary Morgan, Julian McCrann, Roy Morgan Research
Market Research Update – Page: Online : 22-Aug-17

Last week the Roy Morgan State of the Nation Media Report showed clearly that although traditional media face considerable challenges, their core product is not broken. In an age of "Fake News" a clear opportunity is available for established media players to exploit the huge "trust" advantages they hold over social media. Many newspaper and magazine publishers have large audiences still engaged with their publications. Advertisers will use "print" as it is a "trusted" media – the print media needs to aggressively "challenge" advertisers using solely digital platforms such as Google and Facebook with now almost 50% of the advertising dollar.

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ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

Aussies don’t trust social media: report

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Original article by Angus Livingston
The Australian – Page: Online : 16-Aug-17

Roy Morgan Research’s State of the Nation Media Report shows that TV is still the main source of news for 69 per cent of Australians, while TV is the most trusted source of news for 41.5 per cent. Meanwhile, 32 per cent of Australians identify social media as their main source of news, although just four per cent say social media is their most trusted source of news. Print and digital newspapers are the main source of news for 48 per cent of Australians, while they are the most trust source of news for 25 per cent.

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ROY MORGAN RESEARCH LIMITED