CONSUMER BEHAVIOR – AUSTRALIA

New vehicle buying intentions up 142,000

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Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-18

A Roy Morgan Single Source survey, which was carried out in the three months to November 2017, shows that 2.38 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This is an increase of 142,000 over the same period in 2016, and has left intentions only marginally lower than the 15-year high recorded in February 2017. The survey also shows that new vehicle intenders continue to have a much higher level of consumer confidence than the population average. Over the November quarter, the consumer confidence for all Australians was 114.1, whereas those intending to purchase a new vehicle in the next four years had a much higher level with 122.8. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 13,000 (2.2%) over the same period in 2016 to be currently on 615,000. Those intending to purchase in the next 12 months also had higher-than-average consumer confidence.

CORPORATES
ROY MORGAN LIMITED

Online sales of life insurance grow to 349,000

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Jan-18

A Roy Morgan Single Source survey shows that the proportion of Australians aged 18+ who buy life insurance online has grown from 4.6% in 2012 (168,000 policies) to 10.8% in 2017 (349,000). This represents growth of 108% in policies over the last five years. This growth rate is the highest of all channels used to obtain life insurance. The survey, which was conducted in the year to November, also shows that 24.7% of life insurance policies have been obtained by telephoning insurance companies directly, closely followed by using an employer (23.9%). However, the trend over the last five years shows that going direct by telephone is down from 26.0% to 24.7%. On the other hand, the proportion obtaining life insurance through employers has increased from 18.5% to 23.9% over the last five years.

CORPORATES
ROY MORGAN LIMITED

Cheap and fast NBN service attracts broadband switchers

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that 15% of Australian households that now have an NBN connection at home either switched to the NBN or switched their NBN fixed broadband service provider in the last 12 months. Some 53.7% of decision makers – those who are considered to be the decision makers in their household when it comes to technology – cited "cheaper rates" as the reason for choosing the new plan in the six months to September 2017, almost double the rate of a year ago (26.9%) and far higher than existing fixed broadband users (28.9%). Fixed broadband decision makers making the switch to a new NBN Service Provider in the last year were also far more likely than a year ago to mention faster data connection/download speeds (31.6% cf. 17.8%) and clear pricing of the plan (29.5% cf. 22.3%). Meanwhile, decision makers that switched to an ADSL or Cable fixed broadband service provider were also just as likely to choose based on faster connection and download speeds (30.5% cf. 31.6% for NBN) although clearly less likely to nominate cheaper rates (38.8% cf. 53.7% for NBN) or clear pricing of the plan (24.2% cf. 29.5% for NBN).

CORPORATES
ROY MORGAN LIMITED

Uber soars and well-placed to tackle rising competition

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-17

A Roy Morgan Single Source survey has found that nearly 3.7 million Australians 14+ (18.4% of the population) travelled by Uber in the last three months. The strongest percentage growth of Uber users since 2015 has been among those aged 35+, although all age groups have experienced incredible growth. However, 58.7% of Uber users are still aged under 35 – either 14-24 (25.1%) or 25-34 (33.6%) with a further 23.4% aged 35-49 and 17.9% aged 50+. These proportions represent a significant percentage change from 2015, when over three-quarters of Uber travellers were aged under 35. Meanwhile, the growth of Uber, and the entry of new ride-hailing apps, has had a definite impact on the level of taxi patronage around Australia, although Western Australia is the only State in which more residents have travelled by Uber in the last three months (23.9%) than via a taxi (19.6%) – also the lowest rate of taxi patronage in the nation.

CORPORATES
ROY MORGAN LIMITED, UBER AUSTRALIA PTY LTD

New vehicle buying intentions up in September for the fourth consecutive month

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 2.491 million Australians aged 14+ intend to purchase a new car in the next four years. This is an increase of 184,000 intenders over the last four months. The big improvement has left new vehicle intentions only marginally lower than the 15-year high recorded in February 2017. In addition to four-year vehicle buying intentions being close to record levels, one-year intentions are up by 14,000 (1.5%) over the same period in 2016 to be currently on 626,000. A major driver of increased intentions over the next four years is that intenders have a much higher level of consumer confidence than the population average. Over the September quarter, the consumer confidence level for all Australians was 113.3, whereas those intending to purchase a new vehicle in the next four years had a confidence level of 121.8. Those intending to purchase in the next twelve months also had higher than average confidence (120.9).

CORPORATES
ROY MORGAN LIMITED

Digital media lead, but catalogues remain key channel to reach consumers

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Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

CORPORATES
ROY MORGAN LIMITED

It’s Official: Australians not concerned about mass facial recognition technology

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Oct-17

A special Roy Morgan Snap SMS Survey has found that 67.5% of Australians are not concerned that "under anti-terror measures State Governments will provide driver licence photos for mass facial-recognition technology", while 32.5% are concerned. Analysis by Voting Intention shows that Greens supporters (59%) are more concerned about mass facial recognition technology than Labor supporters (33.5%) or Liberal-National Party supporters (19%). Meanwhile, analysis by gender shows little difference between women (33%) and men (32%) concerned about mass facial recognition technology, and analysis by Age shows that younger people (45% of those aged 18-24) are more likely to be concerned about mass facial recognition technology than older people (19% of those aged 65+).

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN GREENS, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA

6.5 million Australians watched the NRL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 6.5 million Australians (34.5%) aged 18+ watched the 2017 NRL Grand Final and a further 1.6 million (8.5%) watched "Just the Highlights", while 10.8 million Australians (57%) did not watch the NRL decider. Of the 6.5 million Australians who watched the NRL Grand Final, 4.9 million (25.5%) primarily watched the game on TV, 330,000 (2%) watched at a friend’s house, 170,000 (1%) watched at a Pub/Hotel, 90,000 (0.5%) watched via an App/Website, 80,000 (0.5%) were at ANZ Stadium while a further 90,000 (0.5%) watched in a different way and 860,000 (4.5%) did not say. Analysis by State shows that 2.4 million people in New South Wales watched the NRL Grand Final, as well as 2 million Queenslanders and 1.4 million Victorians, while analysis by gender shows that more men (3.6 million) than women (2.9 million) watched the NRL Grand Final and a further 820,000 men and 830,000 women watched "Just the Highlights".

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, NORTH QUEENSLAND COWBOYS

8.4 million Australians watched the AFL Grand Final

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Oct-17

A special snap Roy Morgan SMS survey shows that 8.4 million Australians (44.5%) aged 18+ watched the 2017 AFL Grand Final and a further 1.8 million (9.5%) watched "Just the Highlights", while 8.7 million Australians (46%) did not watch the AFL’s biggest game. Of the 8.4 million Australians that watched the AFL Grand Final, over 5.7 million (30.5%) primarily watched the game on TV, 1 million (5.5%) watched at a friend’s house, 360,000 (2%) watched at a Pub/Hotel, 100,000 (0.5%) watched via an App/Website, 100,000 (0.5%) were at the MCG while a further 230,000 (1%) watched in a different way and 820,000 (4.5%) did not say. Analysis by State shows that 3.3 million Victorians watched the AFL Grand Final, nearly twice as many as in New South Wales (1.7 million), while analysis by gender shows that more men (4.6 million) than women (3.8 million) watched the AFL Grand Final and a further 1.0 million men and 850,000 women watched "Just the Highlights".

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, RICHMOND FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB

Netflix hits new high in Australia – 7.6 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-17

A Roy Morgan Single Source survey shows that an estimated 7,558,000 Australians aged 14+ (37.7%) had subscription video-on-demand provider Netflix in the three months to June 2017, up from 4,453,000 (22.6%) in the March 2016 quarter. The growth in Netflix’s potential audience is the result of strong growth of household subscriptions to the SVOD in 2017, with 2,981,000 Australian homes (31.8%) now subscribed, up from 1,713,000 homes (18.6%) in the March 2016 quarter. In comparison, viewership in an average seven days of market-leading Network 7 fell 2.3% to 64.4%. Network 9 was down 4.1% to 60.1% and Network 10 dropped 1.7% to 50.4%. The results for the Government broadcasters were mixed, with viewership of the ABC down 3.3% to 56.3% while viewership of SBS rose 0.7% to 43.2%. Roy Morgan Research CEO Michele Levine says Roy Morgan has been measuring Netflix in Australia since its beginning just over two years ago and its exceptional growth over that period shows no signs of slowing down.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED, TEN NETWORK HOLDINGS LIMITED – ASX TEN, AUSTRALIAN BROADCASTING CORPORATION, SPECIAL BROADCASTING SERVICE (SBS)