CONSUMER BEHAVIOR – AUSTRALIA

Tripadvisor, Booking.com and Qantas leading for travel website visits

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Original article by Roy Morgan
Market Research Update – Page: Online : 6-Apr-18

The Roy Morgan Travel Agent Monitor Market Indicator Report reveals that tripadvisor.com.au is the number one website for Australians to visit when planning a holiday, with 15.7% of Australians aged 14+ visiting the website in an average four weeks. Booking.com and Qantas are the second and third-ranked travel websites in terms of visitations in an average four weeks, at 13.6% and 13.5% respectively. The Travel Agent Monitor Report also reveals that while online may be increasing as the dominant information source used for planning overseas and domestic trips, when it comes to booking trips overseas most Australians still choose to use a travel agent instead of a website. Some 42.5% of Australians aged 14+ used a travel agent to book their last overseas trip in the 12 months to December, while 15.5% used a travel booking website.

CORPORATES
ROY MORGAN LIMITED, TRIPADVISOR LLC, BOOKING.COM (AUSTRALIA) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN

Woolworths increases lead in $100b+ grocery war

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey shows that Woolworths had 32.2% of Australia’s total grocery market (including fresh food) in the year to December 2017, an increase of 0.8% over the 2016 result. Coles Group’s share of the grocery market rose by 0.1% in 2017, to 28.8%. Aldi’s market share rose 0.8% to 12.1%, but IGA’s share fell 1.1% to 7.4%. Non-supermarket food retailers such as butchers, fruit shops, markets and convenience stores currently have an 11.8% market share, which is down by a combined 0.8% points. Meanwhile, very few customers only shop at one supermarket; although 72.7% of grocery buyers shop at Woolworths, just 8% shop only at Woolworths. Likewise, 70% of grocery buyers shop at Coles, but only 6.6% shop there exclusively. The store overlap in shoppers of the big two is very large, with over half of them shopping at both Coles and Woolworths.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA

Over 5 million Aussies to study in 2018

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18

A Roy Morgan Single Source survey, which was carried out in the December 2017 quarter, has found that 26.1% Australians of all ages (or 5.2 million people) intend to study or do a course in the next 12 months. Some 72.7% of 14-24 year olds (2.3 million) intend to study or do a course. However, significant proportions of older age groups are intent on furthering their education. Over a quarter of 25-34 year olds (1.06 million Australians) and over a fifth of 35-49 year olds (990,000 Australians) intend to study or do a course in the next 12 months. In addition, nearly 690,000 Australians aged 50+ intend to do so. Analysis using Roy Morgan’s Helix Personas consumer segmentation tool shows that members of the Metrotechs and Today’s Families communities are most likely to intend to study, while Aussie Achievers are least likely to be considering studying in the near future.

CORPORATES
ROY MORGAN LIMITED

Over two million superannuation members contribute above the compulsory level

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Mar-18

A Roy Morgan Single Source survey, which was conducted in the year to January 2018, has found that 2.2 million current superannuation members (20.8%) are paying more than the compulsory level of contributions into their fund. This compares with 25.5% of superannuation contributors in 2010 and 21.7% in 2013. The survey also shows that 45% of superannuation members with personal incomes of more than $150,000 per annum are paying beyond the Superannuation Guarantee rate, followed by those on incomes of $100,000 to $149,000 per annum (33.8%). In contrast, just 11.4% of people with earning below $25,000 per annum and 13.2% of those with annual income of $25,000 to $49,000 contribute more than the compulsory level to their super fund.

CORPORATES
ROY MORGAN LIMITED

More than 2.2 million intend to purchase a new vehicle but what fuel?

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source Survey, which was carried out in the three months to December 2017, shows that 2.26 million Australians aged 14+ intend to purchase a new vehicle in the next four years. This compares with 2.29 million for the same period in 2016, which led up to the record new cars sales in 2017. A further indication that 2018 is looking very positive for new vehicle sales is the fact that the number of people who intend to buy a new vehicle in the next year has risen by 44,000 (7.7%) to 614,000. Meanwhile, there is an increasing level of interest in alternative fuels to petrol among Australians who intend to buy a new vehicle over the next four years. Only 61.9% think that their next vehicle will most likely have a petrol engine. Alternatives to petrol all showed higher preference levels among intenders compared to their share of current sales, with diesel 5.3% higher on 29.2%, hybrid (petrol and electric) higher by 4.7% (to 5.2%), fully electric higher by 3.0% (to 3.1%) and LPG 0.6% higher (to 0.6%).

CORPORATES
ROY MORGAN LIMITED

Age of intending retirees increasing

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Original article by Roy Morgan
Market Research Update – Page: Online : 16-Mar-18

A Roy Morgan Single Source survey, which was carried out in the year to December 2017, has found that the average age of Australians intending to retire in the next 12 months is 61.9 years, up from 58.2 years over the last three years. Despite this increase in the average age of intending retirees, their number continues to increase and is currently 415,000, up from 392,000 in 2014 and 326,000 in 2008. The survey also shows that since 2008, the average age of females who intend to retire has increased by 6.3 years to 61.3 years, while males showed an increase of only 2.9 years to 62.0 years. This more rapid increase in retirement age for females is likely to be at least partly as a result of the increasing awareness that they generally have a lower level of retirement funding than males and as a result they need to work longer.

CORPORATES
ROY MORGAN LIMITED

Favourable attitudes toward private health insurance

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Original article by Roy Morgan
Market Research Update – Page: Online : 9-Mar-18

A Roy Morgan Single Source survey has found that Australians aged +14 with private health insurance have generally positive attitudes towards the industry. Some 71.3% of private health insurance fund members agree with the statement that "it gives me peace of mind", while 74.3% agree that "It’s knowing that you’ll cover the cost of big medical expenses" and 60.7% say "It’s essential to have". In addition to these major positive attitudes, there are some areas of concerns: 43.9% agree that "It is difficult to understand what you are covered for" and 23.3% agree that "I want the cheapest and don’t care provider". Meanwhile, millennials are well above average in agreeing to issues that relate to the cost of private health insurance.

CORPORATES
ROY MORGAN LIMITED

2.5 million car insurance policies at risk of switching

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Feb-18

A Roy Morgan Single Source survey has found that more than one in five (2.54 million) Australians aged 14+ with comprehensive car insurance either changed companies or renewed with the same company after approaching others in the year to December 2017. This represents an increase of nearly 400,000 over the last four years. The survey also shows that 78.5% of comprehensive car insurance policies were automatically renewed without holders approaching another company, compared with 80.9% in 2013. Meanwhile, the proportion of comprehensive policy holders who approach another company before they renew with their existing company has increased from 12.1% in 2013 to 15.5% in 2017.

CORPORATES
ROY MORGAN LIMITED

Women falling behind in professional super advice

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source survey has found that 11.3% of Australian women purchase their superannuation through a "professional", compared to 14.4% of men. The survey also shows that just 68.8% of women have super, compared to 73.6% of men, while the average super balance for women is $133,000, which is only 71.9% of the male average ($185,000). Given that women have much lower superannuation balances than men, there is considerable potential to close the gap if they were able to make greater use of professional advisors such as financial planners, accountants and stockbrokers

CORPORATES
ROY MORGAN LIMITED

Holiday intention increasing with domestic leading

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Feb-18

A Roy Morgan Single Source shows that the proportion of Australians aged 14+ who intend to take a holiday in the next 12 months rose to 70% in the December 2017 quarter. This compares with 68 per cent in the three months to December 2016. The survey also shows that the proportion of Australians who intend to take a domestic holiday in the next 12 months has risen from 52% to 54%, while overseas holiday intention is the same as it was a year ago (11%). Meanwhile, analysis using Roy Morgan’s Helix Personas consumer-profiling tool shows that the highly ambitious and well earning, socially aware Young and Platinum Persona is most likely to be planning a holiday in the next 12 months, while people from the Persona known as Strugglestreet are the least likely group to have any kind of holiday plans in the pipeline.

CORPORATES
ROY MORGAN LIMITED