CONSUMER BEHAVIOR – AUSTRALIA

Top 20 sports led by walking, swimming and gym training

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Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey shows that 47.9% of Australians aged +14 walked for exercise in the year to December 2017, an increase of 2.6 per cent since 2014. This is followed by gym/weight training (15.4%), jogging (10.1%), swimming (9.7%) and cycling (5.8%). Meanwhile, 47.7% of kids aged six to 13 regularly go swimming, ahead of playing soccer (45.7%), cycling (37.4%) and basketball (33.0%). The survey shows that Australian kids are far more likely to participate regularly in sporting activities than older Australians. Aussie kids are nearly five times as likely to swim regularly and over six times as likely to cycle. The starkest difference is for regular participation in soccer, which kids are over 15 times more likely to play than adults.

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ROY MORGAN LIMITED

The way Australians bank

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that ATMs remain the most used banking channel in Australia, with 83.4% of Australians aged 14+ using an ATM in the year to March (down 0.8%). Internet Banking is the second most used banking channel, with 54.2% using Internet Banking in the last 12 months (down 2.0%). The rapid increase in the use of mobile banking, with its higher satisfaction levels compared to branches, appears to have affected the number who use it compared to visiting a branch. Mobile banking usage is at 46.5% (up 3.1%), beating visiting a branch at 45.1% (down 3.5%). Phone Banking also saw an increase on 2017, with 24.1% of Australians aged 14+ using Phone Banking (up 1.6%).

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ROY MORGAN LIMITED

Optus subscriber growth powered by EPL coverage

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that 20.9% of Australians aged 14+ used Optus as their main mobile phone service provider in the year to March 2018, compared with 19.8% in the year to March 2015. The number of Optus subscribers who watch the English Premier League either regularly or occasionally on TV has risen from 19.8% to 23.8% over this period. Meanwhile, 12.2% of Australians now use Optus as their fixed broadband service provider, up from 9.3% three years ago, while 15.5 % of Australians who watch the English Premier League either regularly or occasionally now use Optus fixed broadband, up from 10.8% three years ago. Optus signed a three-year broadcast deal for the Australian rights to the English Premier League in late 2015 for $A63 million per year, and it recently renewed the deal for a further three years.

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ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE

Melbourne way ahead of Sydney as Airbnb hub

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-May-18

A Roy Morgan Single Source survey shows that 10.4% of Australians who travelled in the year to March 2018 stayed in rented houses or rented serviced apartments. Some 11.6% of people who visited Melbourne on their last trip stayed in either rented houses or rented serviced apartments, up 3% on a decade ago. In comparison, only 8.5% of people who visited Sydney on their last trip stayed in such accommodation, up 1.3% on 10 years ago. Roy Morgan executive chairman and Melbourne Lord Mayor candidate Gary Morgan says Melbourne has seen a huge surge in apartments being used for Airbnb short-term accommodation over the last decade, and this has cut the value of apartments. Morgan says that as Lord Mayor he will ask the State Government to prevent apartments being used (and vandalised) by short-term visitors that downgrades the value of apartments and leads to a poorer overall amenity for the city and for residents in Melbourne.

CORPORATES
ROY MORGAN LIMITED, AIRBNB AUSTRALIA PTY LTD

CGU, RACV and CBA have most loyal general insurance customers

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-May-18

A Roy Morgan Single Source survey shows that 77.5% of Australians aged +14 with general insurance do not approach any other company when renewing their policy. An additional 14.8% approach another company but do not change their policy. The survey, which was carried out in the year to March 2018, also shows that the most loyal customers, based on the proportion of policy holders that renew without approaching another company, are with CGU (85.0%), RACV (82.8%) and CBA (82.6%). The least loyal are GIO (69.0%) and AAMI (72.7%).

CORPORATES
ROY MORGAN LIMITED, CGU INSURANCE AUSTRALIA LIMITED, RACV INSURANCE, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, GIO AUSTRALIA LIMITED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACQ INSURANCE LIMITED, SUNCORP GROUP LIMITED – ASX SUN

SUVs gaining popularity as new car buying intention softens

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source Survey, which was carried out in February 2018, shows that 2.23 million Australians aged +14 intend to purchase a new vehicle in the next four years. This is just below the same period in 2017 (2.55 million), the current record for intention to purchase a new vehicle. The number of Australians who intend to buy a new vehicle in the next 12 months has fallen by 90,000 in the last year, to 587,000. The survey also shows that 623,000 Australians intend to buy a new SUV/4FWD, five seater within the next four years, up 156,000 compared to the same period in 2017. Meanwhile, 483,000 Australians intend to by a four-door sedan in the next four years (down 109,000) and 319,000 intend to by a five-door car (down 180,000).

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ROY MORGAN LIMITED

Pokies still the King of gambling in Australia

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

The Roy Morgan Gambling Currency Reports show that poker machines (including online) account for 56.7% of all the dollars gambled in Australia. Meanwhile, 20.7% of the gambling dollar is spend on all forms of betting, including sports betting (5.2%) and horse racing, harness racing and greyhounds (15.5%). Lottery/Scratch tickets make up a further 14.2% of Australia’s gambling dollars, followed by Casino table games (including online) at 5.0% and Keno at 3.4%. Roy Morgan CEO Michele Levine notes that more than 2.7 million Australians aged 18+ (14.2%) use a poker machine in an average three months, significantly higher than the two million Australians (10.5%) who place a bet on a horse race, harness race, greyhounds or sporting event.

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ROY MORGAN LIMITED

Australian betting market dominated by racing

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey shows that racing commands nearly 75% of the Australian betting market. Horse racing is the dominant form of betting, comprising 50.9% of the betting market, while a further 12.5% of Australians aged 18+ bet on greyhound racing and 11.4% bet on harness racing. Sports betting itself equals 25% of the money Australians bet in 2017 and this is dominated by the two major football codes, which comprise more than half of Australian sports betting; 7.6% of money bet in Australia is on NRL/State of Origin markets, just ahead of the 6.8% bet on AFL-related events. The balance of 10.7% is spread around all other sports including tennis, cricket, basketball, swimming, football, netball and cycling. Analysis by age shows that Australians aged 35-49 and 50-64 are most likely to bet, as are people from Victoria and New South Wales (including the ACT).

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ROY MORGAN LIMITED

$40b+ fresh food market dominated by fruit & veg & meat

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Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18

A Roy Morgan Single Source survey has found that Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit/vegetables (45.6% of the market) and fresh meat (33.7% of the market). The survey, which was carried out in the year to December 2017, also shows that fresh bread has a 7.5% share of the fresh food market, ahead of fresh deli (6.8%) and fresh seafood (6.4%). Roy Morgan CEO Michele Levine says competition in Australia’s fresh food market is heating up as ‘Big 2’ supermarkets Woolworths and Coles aggressively grow their fresh food market share at the expense of niche competitors. Recent research by Roy Morgan shows that they now account for over 50% of Australia’s fresh food market.

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ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS

Wine most popular, but beer most drunk

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Original article by Roy Morgan
Market Research Update – Page: Online : 12-Apr-18

The Roy Morgan Alcohol Currency Report reveals that 69.3% of Australians aged 18+ drink alcohol in an average four weeks. Of all Australians aged 18+, 44.5% consume wine, 39.1% consume beer, 27.5% consume spirits and 13.6% consume cider. When looking at drinkers by gender, men are the predominant consumers of alcohol, with 74% consuming alcohol in an average 4 week period, compared to 65% of women. Women had the highest incidence of wine consumption, with nearly 50% of all women drinking wine in an average four weeks compared to 39% of men. Wine skews to older drinkers, with the highest incidence among 50+ and 35-49 year olds. In contrast, beer is consumed by 59% of men in an average four weeks, compared to only 20% of women. Beer is fairly constant across age, increasing slightly from 18-49, but declines for the 50+ age group. Cider is fairly evenly split between the genders with a slight skew towards women, but it is heavily skewed to younger Australians compared to old, with 27% of 18-24 year olds consuming cider in an average four weeks compared to 7.8% of those aged 50+.

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ROY MORGAN LIMITED