Optus subscriber growth powered by EPL coverage

Original article by Roy Morgan
Market Research Update – Page: Online : 7-May-18

A Roy Morgan Single Source survey shows that 20.9% of Australians aged 14+ used Optus as their main mobile phone service provider in the year to March 2018, compared with 19.8% in the year to March 2015. The number of Optus subscribers who watch the English Premier League either regularly or occasionally on TV has risen from 19.8% to 23.8% over this period. Meanwhile, 12.2% of Australians now use Optus as their fixed broadband service provider, up from 9.3% three years ago, while 15.5 % of Australians who watch the English Premier League either regularly or occasionally now use Optus fixed broadband, up from 10.8% three years ago. Optus signed a three-year broadcast deal for the Australian rights to the English Premier League in late 2015 for $A63 million per year, and it recently renewed the deal for a further three years.

CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE

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