Wine most popular, but beer most drunk

Original article by Roy Morgan
Market Research Update – Page: Online : 12-Apr-18

The Roy Morgan Alcohol Currency Report reveals that 69.3% of Australians aged 18+ drink alcohol in an average four weeks. Of all Australians aged 18+, 44.5% consume wine, 39.1% consume beer, 27.5% consume spirits and 13.6% consume cider. When looking at drinkers by gender, men are the predominant consumers of alcohol, with 74% consuming alcohol in an average 4 week period, compared to 65% of women. Women had the highest incidence of wine consumption, with nearly 50% of all women drinking wine in an average four weeks compared to 39% of men. Wine skews to older drinkers, with the highest incidence among 50+ and 35-49 year olds. In contrast, beer is consumed by 59% of men in an average four weeks, compared to only 20% of women. Beer is fairly constant across age, increasing slightly from 18-49, but declines for the 50+ age group. Cider is fairly evenly split between the genders with a slight skew towards women, but it is heavily skewed to younger Australians compared to old, with 27% of 18-24 year olds consuming cider in an average four weeks compared to 7.8% of those aged 50+.

CORPORATES
ROY MORGAN LIMITED

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s