SUVs gaining popularity as new car buying intention softens

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Apr-18

A Roy Morgan Single Source Survey, which was carried out in February 2018, shows that 2.23 million Australians aged +14 intend to purchase a new vehicle in the next four years. This is just below the same period in 2017 (2.55 million), the current record for intention to purchase a new vehicle. The number of Australians who intend to buy a new vehicle in the next 12 months has fallen by 90,000 in the last year, to 587,000. The survey also shows that 623,000 Australians intend to buy a new SUV/4FWD, five seater within the next four years, up 156,000 compared to the same period in 2017. Meanwhile, 483,000 Australians intend to by a four-door sedan in the next four years (down 109,000) and 319,000 intend to by a five-door car (down 180,000).

CORPORATES
ROY MORGAN LIMITED

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