Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18
A Roy Morgan Single Source survey has found that Australia’s $40 billion+ fresh food market is dominated by the two staples of fresh fruit/vegetables (45.6% of the market) and fresh meat (33.7% of the market). The survey, which was carried out in the year to December 2017, also shows that fresh bread has a 7.5% share of the fresh food market, ahead of fresh deli (6.8%) and fresh seafood (6.4%). Roy Morgan CEO Michele Levine says competition in Australia’s fresh food market is heating up as ‘Big 2’ supermarkets Woolworths and Coles aggressively grow their fresh food market share at the expense of niche competitors. Recent research by Roy Morgan shows that they now account for over 50% of Australia’s fresh food market.
ROY MORGAN LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS