Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-18
A Roy Morgan Single Source survey shows that racing commands nearly 75% of the Australian betting market. Horse racing is the dominant form of betting, comprising 50.9% of the betting market, while a further 12.5% of Australians aged 18+ bet on greyhound racing and 11.4% bet on harness racing. Sports betting itself equals 25% of the money Australians bet in 2017 and this is dominated by the two major football codes, which comprise more than half of Australian sports betting; 7.6% of money bet in Australia is on NRL/State of Origin markets, just ahead of the 6.8% bet on AFL-related events. The balance of 10.7% is spread around all other sports including tennis, cricket, basketball, swimming, football, netball and cycling. Analysis by age shows that Australians aged 35-49 and 50-64 are most likely to bet, as are people from Victoria and New South Wales (including the ACT).
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