Original article by Roy Morgan
Market Research Update – Page: Online : 6-Apr-18
The Roy Morgan Travel Agent Monitor Market Indicator Report reveals that tripadvisor.com.au is the number one website for Australians to visit when planning a holiday, with 15.7% of Australians aged 14+ visiting the website in an average four weeks. Booking.com and Qantas are the second and third-ranked travel websites in terms of visitations in an average four weeks, at 13.6% and 13.5% respectively. The Travel Agent Monitor Report also reveals that while online may be increasing as the dominant information source used for planning overseas and domestic trips, when it comes to booking trips overseas most Australians still choose to use a travel agent instead of a website. Some 42.5% of Australians aged 14+ used a travel agent to book their last overseas trip in the 12 months to December, while 15.5% used a travel booking website.
ROY MORGAN LIMITED, TRIPADVISOR LLC, BOOKING.COM (AUSTRALIA) PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN