Digital media lead, but catalogues remain key channel to reach consumers

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).


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