Quality of engagement for catalogues stands apart from other channels

Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-19

New research from Roy Morgan shows that 13,436,000 Australians aged 14+ read store catalogues in the March 2019 quarter, and 31% of them read catalogues cover-to-cover. Analysis by generation shows Millennials to be the largest readers of catalogues, numbering over 3.2 million. More than 3.16 million Baby Boomers read catalogues followed by just under 3.16 million members of Generation X. Meanwhile, 35% of Australian catalogue readers have shared hard-copy catalogues with friends, family or neighbours, while 41% have shared catalogues ‘digitally’ by emailing or texting a picture of a product seen in a catalogue to a friend or family member. The research also shows that 47% of catalogue readers have made a special trip to a store to buy a product after seeing it in a catalogue, while 53% of catalogue readers find catalogues more useful than other forms of advertising.

CORPORATES
ROY MORGAN LIMITED

Catalogues the media most useful for alcoholic beverages

Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18

A Roy Morgan Single Source survey shows that 7,702,000 Australians (38%) find catalogues the media most useful when purchasing alcoholic beverages, ahead of Internet search (22%), other websites (10%), newspapers (4.2%), television (3.4%), magazines (1.7%), radio and the Yellow Pages. More women agree catalogues are the media most useful for purchasing alcohol, with 43% of women choosing catalogues compared to 34% of men. Older age groups are also more likely to view catalogues as the most useful media for purchasing alcohol, with 47% of 50-64 year olds and 41% of 35-49 year olds choosing catalogues as the media most useful. The survey also shows that Aldi is the most read catalogue in an average seven-day period across both liquor store and supermarket catalogues; 28.8% of Australians read an Aldi catalogue in an average seven-days in 2017. This rivals the Big Two supermarkets of Coles and Woolworths at 28% and 26.6% respectively. More than half of Aldi catalogue readers in a seven-day period find catalogues the media most useful for purchasing alcoholic beverages.

CORPORATES
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW

Digital media lead, but catalogues remain key channel to reach consumers

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Dec-17

A Roy Morgan Single Source survey has found that 80% of Australians aged 14+ say the Internet is the "Media Most Useful" for providing purchase-related information. The survey, which was carried out in the year to September 2017, also shows that 70% of Australians regard Internet Search as the most useful media to find purchase-related information, while 45% find non-search websites to be the most useful. Travel, accommodation, restaurants, cars and insurance are among the categories for which the Internet is the leading source of purchase-related information for Australians, Meanwhile, catalogues are the Media Most Useful for buying groceries (45% of Australians) and alcoholic beverages (39%).

CORPORATES
ROY MORGAN LIMITED

Aldi is now the most-read supermarket catalogue, but Coles & Woolworths convert more readers into shoppers

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Mar-17

A Roy Morgan Single Source survey has found that 5.1 million Australians aged 14+ read or looked into an Aldi catalogue in the year to December 2016. Aldi’s weekly catalogue reach surpassed that for Coles (4.9 million) and Woolworths (4.8 million) for the first time in 2016. Readership of Aldi catalogues has now grown for three consecutive years, up 28 per cent over the period from four million Australians a week in 2013. IGA’s catalogues also gained readers from 2013 to 2015 but declined in 2016. The survey also shows that 52 per cent of Woolworths’ catalogue reach leads to a sale (up from 48 per cent in 2013), just ahead of 50 per cent for Coles (up from 46 per cent). Aldi’s reader-to-shopper conversion rate is unchanged over the period at 38 per cent, while IGA’s has grown from 36 to 37 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA

ACCC expresses initial concerns about PMP and IPMG proposed merger

Original article by
The Australian Competition & Consumer Commission – Page: online : 22-Dec-16

The Australian Competition & Consumer Commission (ACCC) is concerned that the proposed merger between PMP and IPMG may "substantially lessen" competition in the supply of heatset web offset printing. The ACCC expressed its concerns in a Statement of Issues, released on 22 December 2016. ACCC chairman Rod Sims notes that the merger would result in a reduction in the number of significant suppliers in the sector of catalogue and magazine printing from three to two. The final decision is expected to be made on 23 February 2017.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, PMP LIMITED – ASX PMP, THE INDEPENDENT PRINT MEDIA GROUP PTY LTD, IVE GROUP LIMITED – ASX IGL, THE FRANKLIN PRESS PTY LTD, AIW PRINTING PTY LTD

More Australians now read catalogues than metro newspapers

Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Aug-15

A Roy Morgan Single Source survey has found that catalogues continue to expand their reach, with more Australians (14+) now reading catalogues during an average week than either Newspapers (excluding Local/Community) or Local/Community Newspapers. The survey shows that almost 10.5 million Australians read or looked into one or more catalogues during an average week in the year to June 2015, back up to a level not seen since 2012, and the growth looks set to continue. From over 11 million in 2011, catalogue readership declined to around 9.5 million Australians in 2013. But catalogue readership rebounded, bucking the continuing downward trend for newspapers. At the end of last year, catalogue readership surpassed that for non-community Newspapers, and the gap has continued to widen. Today, catalogues reach over 600,000 more readers in an average seven-day period than these newspapers, and around 4.3 million more than local/community newspapers. The combined net weekly reach of all newspapers including local and community papers in the year to June 2015 is 12.3 million Australians, down from 14.6 million in the year to June 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Catalogues hit the mark with shoppers

Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-14

A Roy Morgan Single Source survey has found that 53 per cent of Australians aged 14+ read one or more store catalogues in an average week during the year to September 2014. Some 56 per cent bought a product as a result of seeing it in a catalogue. The survey also shows that 41 per cent of Australians read supermarket catalogues in an average week, and 58 per cent of these people buy items from the catalogues. Meanwhile, 38 per cent of readers buy something from a chemist’s catalogue, followed by liquor store catalogues (33 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DICK SMITH HOLDINGS LIMITED – ASX DSH, WESFARMERS BUNNINGS LIMITED, IKEA TRADING PTY LTD