Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-18
A Roy Morgan Single Source survey shows that 7,702,000 Australians (38%) find catalogues the media most useful when purchasing alcoholic beverages, ahead of Internet search (22%), other websites (10%), newspapers (4.2%), television (3.4%), magazines (1.7%), radio and the Yellow Pages. More women agree catalogues are the media most useful for purchasing alcohol, with 43% of women choosing catalogues compared to 34% of men. Older age groups are also more likely to view catalogues as the most useful media for purchasing alcohol, with 47% of 50-64 year olds and 41% of 35-49 year olds choosing catalogues as the media most useful. The survey also shows that Aldi is the most read catalogue in an average seven-day period across both liquor store and supermarket catalogues; 28.8% of Australians read an Aldi catalogue in an average seven-days in 2017. This rivals the Big Two supermarkets of Coles and Woolworths at 28% and 26.6% respectively. More than half of Aldi catalogue readers in a seven-day period find catalogues the media most useful for purchasing alcoholic beverages.
ROY MORGAN LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW